Displaying a promotional video, testimonial, or service specific video on your website or social media page will not only deliver your message faster but also engage your audience and give your company a personality.
Video is a fun and easy way to drive traffic to your site through improved search engine rankings, get people to focus on your message in multiple ways (visually, audibly, etc) and get them to spend more time on your website. Video has also become a fantastic solution to the short attention span of buyers – most people would rather watch a video than read text online, which is an effective way to increase your conversion rate by keeping visitors on your webpage longer. Including a video on a landing page can increase conversion rates by 80%!!