Email List

Guest Post by:

Brandi Johnson - Hey BrandiBrandi Johnson: Hey Brandi
Marketing Made Easier – Just Ask.

With all the different ways that you can market your business, it can be challenging to know where to start. You’ll probably flock to social media channels where everything seems so bright and shiny and new.

But there’s one channel that’s been around since the early 90s that’s still as relevant today as it was then: email marketing.

If you haven’t started building your email list, or have been neglecting developing a real strategy for how to grow your list and capitalize on your subscribers, then here are five facts showing the benefits of email marketing for small business to give you the push you’ll need:

 You’d need over 42,000 Facebook followers to generate the same number of clicks as 1000 email subscribers. And that’s just based on average 7.19% click-thru rate on emails compared to an average Facebook engagement rate of 0.17%. With highly focused and segmented email marketing, you could see even better results. If you’re asking yourself “how can email marketing help my business?”, take a look at these stats:

 

According to Business2Community, For every $1 marketers spend on email, the average ROI is $32. That’s a 3200% ROI. Does your Instagram feed do that?

Your email list, while subject to laws like CAN-SPAM and CASL, isn’t subject to the whims of the mathematicians that write algorithms at Facebook and Instagram. For small businesses who aren’t investing in paid social advertising, changes like the one Facebook announced in January 2018 can be devastating for traffic, engagement, and sales.

Email marketing can work for virtually any industry. I am on the email list for an HVAC company that reminds me every month to change my furnace filter, to cover (and uncover) my air conditioning unit, and when to change the setting on my whole house humidifier. When my neighbor mentioned her AC needed to be serviced, guess who I referred her to.

Email marketing can drive additional repeat and referral business. It’s much more common to forward an email from a company to a friend who mentioned they need a product or service than to share a post and tag that same friend.

If you’d like to learn more about how to get started with email marketing, grow your list, or measure your results, check out my Ultimate Guide to Email Marketing.

About The Author:

Brandi Johnson - Hey BrandiBrandi Johnson: Hey Brandi
Marketing Made Easier – Just Ask.

Brandi Johnson is a digital marketing coach with over 14 years of experience in content marketing, email marketing, and demand generation. She started HeyBrandi to help small businesses, solopreneurs and small marketing teams develop the skills they need to make their marketing effective and efficient.

Increase Your Website Traffic, Tap House Media

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