Working with local and national nonprofit organizations are some of the most fun and rewarding projects for the tap house crew. More often than not, we’re able to really tap into our creativity and lead the organization into some serious brand awareness and give their marketing efforts and website presence a huge overhaul. This was the case with the United Ostomy Associations of America (UOAA).
UOAA is a 501(c)(3) nonprofit organization that supports, empowers, and advocates for people who have had or who will have ostomy or continent diversion surgery. When their administration presented Tap House Media with their website concerns and vision for their future, we knew this project would take some intense brain power and organization to consolidate information, marry their past history with their future brand goals, and present their national audience with serious and engaging information to people who have undergone ostomy or continent diversion surgery.
First and foremost, our goal was to take their website presence to the next level. Having almost 50,000 views a month, ostomy.org was already experiencing its fair share of website traffic. But without a responsive design, their former website was becoming subject to Google’s penalties and losing out on reaching more of their target audience. This was a problem!
The project began by creating a clean, modern user experience that took viewers through an educational journey about ostomy awareness. Information was divided up by topic and consolidated to present the most important topics in the ostomy community today. We added an engaging blog and events component where UOAA can advertise their upcoming Run for Resilience 5K’s, Ostomy Awareness Day, and 2019 National Conference. A robust Advocacy page was also added to highlight specific information, successes, and issues affecting people with ostomies.
UOAA’s updated website has given new life to their abundance of resources found throughout the site. Whether you’re a person with an ostomy or continent diversion or family member, friend, or caregiver, ostomy.org should and will be your go to source for support and education.
For more information about UOAA, contact them toll free at 1-800-826-0826.
Website Before Tap House Media:
Website After Tap House Media: