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increase-website-traffic

Grow your blog following and make money online with these 5 proven strategies.

Increasing website traffic is on every entrepreneur’s list. Website design has evolved drastically over the last 2-3 years and staying on top of new trends in functionality can be challenging for a small-medium sized business owner with a to-do list a mile long. Even trying to understand all the new terminology, such as “responsive design” and “dynamic content,” can get overwhelming. Don’t fret. We’ve got you covered!

Tap House Media has broken down 5 EASY WAYS TO INCREASE WEBSITE TRAFFIC ASAP to help guide you on your journey to driving more organic traffic to your website and converting those leads into paying clients, monthly members, and loyal followers!

1. Have a Content Marketing Strategy

No matter the format (blog, video, podcast, etc.), a content marketing strategy is a perfect way to build your organic traffic to your website or landing pages. And BONUS – it can all be posted to your social media channels as well!

If writing is your jam, then creating a blog specific to your niche will be an amazing outlet for you. We suggest blogging on WordPress because of all the amazing plugins and SEO capabilities it offers. But before you jump in, make sure you’re using a website host that caters specifically to WordPress and guarantees an excellent uptime report and of course speed.

Content marketing is all about creating content that is of value to the consumer. Keep in mind that if you’re blogging for money, Instead of writing a blog post with a title that has underlying sales pitch like ‘Why You Should Hire [insert business name] To Design Your Website’ a consumer, or your ideal customer, would prefer one that offers them helpful, professional insight. For example, ‘10 Website Must-Haves That Will Generate 30% More Leads’. See what I’m saying? Giving valuable and truly informative content to your audience will establish trust and spark a lasting relationship – one that is likely to turn a profit down the road.

PRO TIP FOR BLOGGING: Use Google Keyword Planner to find the best keywords for your industry. Build your blog posts around the ones that have at least 1,000 average monthly searches but also a low or medium competition score so you aren’t strong-armed out of Google search results.

  • Begin a plan for content marketing and be consistent! Content marketing drives traffic to your website. Every time you write a blog post, it’s one more indexed page on your website, which means it’s one more opportunity for you to show up in search engines and drive traffic to your website in organic search.
  • Content marketing helps convert traffic into leads. Just like every blog post you write is another indexed page, each post is a new opportunity to generate new leads. The way this works is really simple – just add a lead-generating call-to-action to every blog post that directs to your landing page (What’s a landing page, you ask? Get in touch with Tap House Media and we’ll talk about how creating landing pages can help sell your service or products).
  • Blogging also helps you get discovered via social media. Every time you write a blog post, you’re creating content that people can share on social networks — Twitter, LinkedIn, Facebook, Pinterest — which helps expose your business to a new audience that may not know you yet.

2. Post  Engaging Content (at least 1,800 words):

You’re the expert in your field, right? So get down to business and write a solid blog post complete with all those high searched (with low-medium competition) keywords strategically placed throughout your post. Writing valuable content can take a lot of time – all day for some people (like me). Develop your writing strategy and schedule and stick to it. Consistency is key when using a content marketing strategy to grow your business. You may work well with an outline or you could be a stream-of-conscious writer. Either way, make sure you have a plan to cover all your important pieces to your content puzzle complete with engaging imagery or videos. Of course, you’ll need to make your imagery SEO friendly with descriptive image names and alt text.

3. Optimize Your Website For Your Ideal Customer (Not For You):

Your website is a tool that should ultimately serve your audience. From the visual aesthetics to the functionality, all design techniques should work together to improve your site’s ability to serve your prospects.

Did you know when someone arrives at your site for the first time, it takes under two-tenths of a second for that visitor to form an opinion of the website, and, by association, the brand it represents? If your website fails to impress your prospect, you’ve just lost a sale or a follower.

74% of businesses believe correcting your site’s user experience is key for improving sales, conversions, and loyalty. Really terrible sites fail because they were designed for a company, not for the reader.

If your visitor doesn’t know where to look and what to do on your page, they will leave. Look at every page element through your reader’s eyes and correct anything that is confusing or out of place. Not only does this serve your visitors, but it will also improve your bounce rates. Working alone? Join a few Facebook groups of like-minded people to get feedback and suggestions for improvement.

Bottom Line:
In 3 – 5 seconds, can someone look at your page and know:

  • Who your company is
  • What you do
  • What you want the visitor to do on the page

If not, revisit both your value prop and design with a professional team to highlight those important messages.

4. Optimize Your Website For Mobile Viewing (with Responsive Design):

People access your content from multiple devices – iPhones, ipads, etc. The evidence of this mobile migration is compelling. Here are a few of the many statistics pointing to audience’s transition to mobile viewing:

  • 65% of U.S. adults sleep with their phones on or near their beds
  • Over 20% of Google searches are performed on a mobile device.
  • In the United States, 25% of internet users only access the internet on a mobile device.
  • 61% of people have a better opinion of brands when they offer a good mobile experience.
  • 25.85% of all emails are opened on mobile phones, and 10.16% are opened on tablets.
  • In mobile SEO, Google penalizes sites that aren’t optimized for responsive design.

Having a mobile website is no longer simply a nice feature. It is now a necessity and literally impacts the growth of your business.

Create A Video Marketing Strategy

While blogging alone is a smart and effective way to nurture your audience, adding a VIDEO component will take your marketing to the next level. Video marketing is where it’s at, and is the ultimate attention-grabber for your audience, more so than still photos and text. Let’s face it – audiences today want to consume info in the easiest way possible with the smallest amount of effort on their part, which usually means video as opposed to taking the time to read something (God forbid!).

Did you know…

  • Video in an email leads to a 200-300% increase in click-through rate
  • After watching a video, 64% of users are more likely to buy a product online
  • Including video on a landing page can increase conversion by 80%
  • ⅓ of all online activity is spent watching videos

Not only are videos the perfect way to put your message out there, but they are also versatile and have a very long shelf life if planned correctly. Use them on your website and across all social media channels. Recycle them year after year, as long as the subject matter isn’t out of date and it’s general enough to still represent your business as time passes.

PRO TIP: If you’re ready to take your small business marketing strategy to the next level, we highly suggest enrolling in our partner program *SEO DEMYSTIFIED*. You’ll learn a PROVEN strategy to increase your website leads by learning the core components of SEO and finding keywords that rank for your niche – for FREE! Click on the link below to learn more and get started.

SEO Course To Grow Your Online Traffic

3 Best Wordpress Website Hosting Platforms

WordPress, the world’s most popular content management system (CMS), is far more than just the simple blogging platform. WordPress has the capability to be transformed into an intricately designed website with unique bells and whistles whipped up by the most seasoned website designer. The software has a huge library of free and premium themes and plug-ins that make it the foundation that holds millions of websites, including personal and small business pages, brands such as Sony, and even big-name high-traffic sites like The New Yorker. If you’ve thought about building a website or are considering a redesign, WordPress is definitely the way to go if you’re setting your sights on growth and lead generation.

Finding the perfect WordPress hosting platform can pose a challenge. This is because it’s a saturated market with thousands of hosting companies claiming to be the “fastest” or have “the best customer service”. Not all WordPress hosting is created equal. Ideally, if you’re a small to medium-sized business generating up to 1,000-2,000 website hits daily, you’ll most likely want website speed and guaranteed uptime to be a priority. Of course, those factors can depend on the health of your website, but having a reliable hosting platform that can guarantee those requirements, among others, will ensure that your website visitors have a positive experience and become loyal customers.

So whether you’re strictly blogging on WordPress or building a brand, we’ve chosen our Top 3 WordPress Hosting Platforms so you can narrow down your favorite and choose a platform that fits your budget and business goals:

InMotion Hosting WordPressInMotion Hosting: Customer service and support are on the top of the list with this company. You’ll always be able to speak to a real-live human being when challenges or issues arise. No hosting company is perfect but having a team of professionals that can get to the bottom of a website or hosting issue lightening fast is a huge win for any company. As far as reliability goes, they’ve always had a reputation for hitting their 99.9% uptime guarantee. They maintain a status page at status.inmotionhosting.com that reports on their real-time network and server status. With InMotion WordPress hosting, you can count on a huge list of amazing benefits and freebies for a very budget-friendly annual cost, including:

  • 90-day money-back guarantee
  • Free data backups
  • Independence & community support: InMotion Hosting is one of the few independent companies in the hosting industry, next to Siteground.
  • Free SSL
  • Free “No Downtime” website transfers
  • Free domain
  • Advanced server caching
  • Unlimited email accounts
  • Free advertising credits
  • Easy Google apps integration
  • And more…

 

SiteGround WordPress HostingSiteGround: Like InMotion hosting, SiteGround is an independent web hosting company founded in 2004. Their WordPress hosting plans come with a variety of awesome tools for fast development and easy management of your site, including:

  • 1 click installer
  • Auto-updates
  • Super cacher
  • WordPress stager
  • And More

With a plan from SiteGround, you can rest assured that you’ll receive support access 24/7. With virtually “no wait time on chat and phone and around 10 minutes for the first response in our ticketing system,” SiteGround consistently achieves nearly 100% customer satisfaction from their clients. Their hosting platform is built on the latest SSD hardware with an added caching tool for blazing speed. Lastly, their “security experts” constantly monitor for WordPress related vulnerabilities and proactively protect users with custom WAF rules when needed. They also auto-update WordPress and its plugins and make daily backups of your hosting account. Seriously, what more could you ask for? Oh, wait, SiteGround is also officially recommended by WordPress.org as one of the “best and brightest” WordPress hosting providers. With an annual fee comparable to InMotion hosting, I’d say those 2 are the TOP choices for small to medium-sized businesses.

Web Hosting

WP Engine WordPress HostingWP Engine: WP Engine is known as the Cadillac of WordPress hosting. This is because they don’t even mess around with hosting websites other than WordPress. They eat, drink, and breathe WordPress. Because of this, any question or concern you have about your site will be addressed with award-winning support and a knowledge base that extends from simple how-to questions to more complex issues. Plans with this platform begin with a personal 1 site option to a robust enterprise-grade for seriously high-traffic websites. WP Engine hosts websites such as National Geographic, Warby Parker, and PBS International. All plans come with a 60-day money back guarantee and include:

  • 24/7 chat support
  • Local storage (starting with 10GB)
  • PHP 7 ready
  • Automated SSL certificates
  • CDN access
  • And More…

Another win for WP Engine is they run automated backups to keep everything off-site & ready to roll back if something happens. WP Engine also works closely with top security firms on code reviews in addition to running their own team. They also make the guarantee that if you’re hacked – they take care of it for free. Now, because of their reputation as “The WordPress Platform of Choice”, WP Engine comes at a slightly higher cost than InMotion and Siteground –  Starting at $29/M for a personal site install. We highly recommend this hosting platform if your small to medium-sized business is reaching new levels of greatness and you’re outgrowing your current website platform and ready to take your website marketing to the next level.

Like any service, it’s not about what is best overall, but what is best for your business based on goals, budget, & habits. With InMotion hosting, SiteGround, and WP Engine, you’ll be able to host your website with confidence knowing that you’ll receive superior support, guaranteed uptime, and fast server speed that will reflect professionalism and keep your customers returning to your website.

Another great question we get asked a lot is “What is a {WordPress} plugin?”. Plugin’s are amazing little applications that can be added to your website to increase its functionality. Plugin’s act the same way as applications do on your smartphone. That being said, there are the good, the bad, and the ugly to be aware of. Like all big decisions in your life, before deciding on a premium plugin purchase (or even a free download), do your research and make sure the plugin you’re interested in using is validated by reviews and support. You don’t want a disaster on your hands!

Watch our video for a complete breakdown of what a plugin is, how it works on your website, and how to install one on your wordpress dashboard.

Increase Your Website Traffic, Tap House Media

Years ago, Rachel Christiansen, my very good friend of 20+ years (Woah!) quit her teaching job to pursue her passion for photographing children and families. She was instrumental in paving the way for working mothers, like Tap House Mums Kelly and Heidi, to have a career they actually LOVE while also spending quality time with their kids. Not only was she like Wonder Woman in her new career shift but also wildly successful.

Over the course of 3 years, her direction, niche, and brand evolved into a sophisticated work of art. Like all busy mums/business owners experience, her website began to be neglected and was in desperate need of a face-lift. Rachel wanted something clean, simple, and easy to update and the Tap House Crew had just the right idea to bring her new, modern look to the forefront.

We began with a simple logo refresh and followed with a website design that married a minimalistic approach with functionality: