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Video marketing is hands down the best way to reach your audience. Not only does it help convert leads but it gives readers a visual insight into your business or product. Starting a video marketing strategy can seem daunting but the best advice we could possibly give to a startup or creative entrepreneur is to JUST START. It doesn’t have to be perfect the first time. In fact, it probably won’t be. Stepping out of your comfort zone (behind your computer) and getting your face or brand out there for the first time is challenging and uncomfortable but over time your process will improve, you’ll be more comfy and open to experimenting, and ideas will begin to flow. We promise!

Now, before our little pep talk kicks in, take a peek at our 5 HUGE Video Marketing Mistakes to Avoid so you can begin with an advantage over the average *newbie*. Completely stumped on where to begin? Narrow down your options with our 6 Video Types To Use In Your Video Marketing Strategy. Happy filming!

Video Marketing Mistake #1 Bad Composition

Video marketing is a fantastic way to engage your audience, show your companies personality, and sell your services on your blog or social channels. Seriously, if you don’t have a video marketing strategy in the works, you need to get on that. Did you know that including a video on a landing or sales page can increase conversion by 80%? Fact!

Now that your video gears are grinding, check out 5 Video Marketing Mistakes to Avoid (like the plague). First video is all about composition. Enjoy!

Video Marketing Mistake #2 Bad Sound Quality

Sound quality is, well, pretty darn important if you want to appear professional in your video marketing campaigns. There are a number of inexpensive ways to improve your sound quality if you think (and hear) that voices are not being picked up well or articulated enough to get your messaging across. Check out some examples in our second video from our series 5 Video Marketing Mistakes.

#3 Bad Lighting

Lighting can be tough to master. What type of lighting system to use and how to brighten your subject can pose some serious conundrums for a beginner. With a little help from us, you can up the ante on your video skills and show your audience that you’re a video lighting NINJA!

Check out our suggestions in our third video from our series 5 Video Marketing Mistakes.

Video Marketing Mistake #4 On-Screen Graphics

Chances are, you want to add some super sweet graphics to your video marketing campaign. That’s great but be sure to avoid some rookie mistakes to make your video look polished and professional. If you’re a MAC person, iMovie can do the trick without extensive training and hair pulling. Also, there are plenty of apps out there to edit/add graphics right on your phone.

Check out our suggestions in our fourth video from our series 5 Video Marketing Mistakes.

Video Marketing Mistake #5 Your Video is Too Long

Consider yourself a talker? That can be a good thing to break the ice at parties but when it comes to video marketing, too much chatter can have a negative effect on your performance. Keep your videos short and sweet and remember, social channels like Instagram only allow 1min tops for you to get your point across. So, write a script, practice it, and eliminate the fluff so your audience stays engaged and you reap the benefits of a successful video marketing campaign.

 

6 types of video to use in your online marketing

Tap House Media Video Institute of Skin Science

Sharicka Washington, owner of Institute of Skin Science, runs a tight ship inside her immaculate esthetics school in Stratham, NH.

When it came time to take her business to the next level, Sharicka decided it was high time to invest in some marketing – which is where Tap House Media entered the picture!

ISS needed some highly effective video testimonials produced to fully convey the quality of education received at the school, and the atmosphere experienced there by students and clients alike. We produced several videos from the client perspective, the student perspective and an overall general promotional video narrated by Sharicka herself. She will be able to display these videos on her website, social media, and on a special closed-loop HD display within Portsmouth Regional Hospital that she signed on with.

The goal is to get the word out about ISS and increase student enrollment. These new videos can do just that! Check them out:

Marketers who use video grow revenue 49% faster than non-video users.

What???

It’s true. Check out these other fascinating video marketing stats from wordstream.com!

Are YOU ready to take your business to the next level?

BOOST YOUR BUSINESS WITH VIDEO - GET IN TOUCH!

6 types of video to use in your online marketing
Black Friday specials 2017

We’re kicking off the holiday season with Black Friday discounts that won’t last long! If you’ve been on the fence about investing in your marketing efforts this Winter season, now’s the time to jump on our sweet offers and let us help plan your strategy to make 2018 YOUR BEST YEAR YET!

Here’s a super secret sneak peek:

ADVERTISING. BUY 3 MONTHS GET 2 FREE:

digital advertising

Get in the loop with Digital Advertising in the Seacoast. Starting on Friday, when you purchase 3 Months of Digital Advertising on our 10+ displays in Dover & Newmarket, you’ll receive 2 months FREE. We’ve chosen the area’s busiest establishments to get your message out to over 8,000 people who see our displays EACH WEEK! A perfect complement to your holiday marketing.

 

 

PRINTING. 20% OFF YOUR NEXT ORDER.

printingIn need of new business cards, brochures, or sales sheets? What about a giant banner or decal for your walls? We got you covered! Not only do we work with amazing printers in the area but we guarantee lightning FAST turnaround times. Place your next order with us and receive 20% off – whatever the job may be!

 

WEBSITE. $200 OFF OUR PROFESSIONAL WEBSITE PACKAGE.

Website designYes, you read that right. Now is the time to get started on your new or redesigned website. With $200 OFF our *Professional Package*, you’ll not only be saving that sweet sweet dough, but you’ll be investing in your brand the success of your biz in 2018. A new website is ALWAYS a good idea! Save this one for Friday and hop on this deal before it goes buh bye!

 

SEARCH ENGINE OPTIMIZATION (SEO). $50 OFF SEO AUDIT PACKAGE.

SEO AuditWondering how your website + online presence measures up to your competition? A complete SEO audit is the way to go! We’ll provide an easy to follow report of your website, calling out what’s good and bad. Then we’ll give you a full video breakdown with suggestions to make your website a SEO super hero! Don’t worry, you won’t be left in the dust. We can also help you implement the new suggested strategies too.

 

Want to Pre-Register for These AMAZING Deals?

Fill out our form to hold your spot!

video types at tap house media

So…why video? As you’ve become increasingly aware, video marketing is on the rise and here to stay. It is an effective way to get the attention of your audience, more so than still photos and text. It can connect with an audience on a more emotional level than other types of content. Video has also become a fantastic solution to the short attention span of buyers – most people would rather watch a video than read text online, which is an effective way to Increase your conversion rate by keeping visitors on your webpage longer. Including a video on a landing page can increase conversion rates by 80%!!

As opposed to blogs, emails and e-books, videos allow for more dimensions to your message. They are fun to watch and engaging and can be used across many channels.

Below are 6 video types Tap House Media recommends you use in your online marketing strategy:

How To/Educational: Be the expert. Educate your audience with a how-to video like a new recipe, a workout, first 5 steps to selling your home, a lesson about aperture and shutter speed, etc. These videos will allow you to build your credibility and establish yourself as an expert in your field.

General Promotional/About Your Brand: Educate audience about your brand and humanize your business. Go into detail about you as the business owner and your expertise, but always highlight ‘what’s in it for them.’ Why is beneficial to the customer to choose you?

Culture/Community: Form that personal connection with your audience by showing them what your business feels like. Give them the ‘warm fuzzies’ by showcasing that community fundraiser you hosted, or show them how much fun you had hosting that customer appreciation party.

About your product/service: Walk your audience through the services you can offer them, or the products that will make their lives easier and solve their problems. Highlight why your product/service is better than the competition.

Testimonial: Potential buyers can take it from those who have already used your product or service. Target specific audiences by choosing customers/clients in several demographics to give testimonials about different aspects of your business. Use these to differentiate yourself from your competition. Why did this customer choose your brand over another?

Real Estate: Give your client the gift of listing their home with a video tour – not just a virtual tour that zooms in on a still photo. Potential buyers can sit back and get a real feel for how the property flows. Real estate listings that include a video receive 403% more inquiries than ones without.

6 types of video to use in your online marketing

The Tap House Crew was BLOWN AWAY by the talent, determination, and skill set that athlete, Devin Powell brought to the table this day. Coached by Andrew Moores, owner of Atlantic Karate Training Center, Powell taught us the real meaning of hard work. Beast mode ON!

 

When the Tap House Crew got word about the good work the Dover Housing Authority (DHA) was doing, we jumped at the chance to film with them! Promoting independence and connecting residents to their community is the #1 goal of the Dover Housing Authority Supportive Services Program, according to Resident Service Coordinator, Cathryn Conway-Dorr. Programs like these are crucial for our seniors and disabled individuals. Not only does isolation contribute to depression and cognitive decline, but can affect both physical and mental health.

Now, thanks to the DHA, not only are residents thriving thanks to the wonderful services provided for them, but they’re having fun, making friends, and feeling like they’re part of their community. WIN!

For more information, contact:
Dover Housing Authority
62 Whittier Street
Dover, NH 03820
(603) 742- 5804

 

In today’s digital marketing age, video is no longer a luxury – it’s a NECESSITY. With SO many social media advertising outlets to choose from, it’s really a no-brainer to make video your #1 force in selling your product and getting your brand out to the world.

The Tap House Crew has compiled a list of the top 5 reasons why video marketing will help set your business apart:

Still need more convincing? Vidioh, a company in the UK, has gone in depth about The Power of Video Marketing as well!

6 types of video to use in your online marketing