So…why video? As you’ve become increasingly aware, video marketing is on the rise and here to stay. It is an effective way to get the attention of your audience, more so than still photos and text. It can connect with an audience on a more emotional level than other types of content. Video has also become a fantastic solution to the short attention span of buyers – most people would rather watch a video than read text online, which is an effective way to Increase your conversion rate by keeping visitors on your webpage longer. Including a video on a landing page can increase conversion rates by 80%!!
As opposed to blogs, emails and e-books, videos allow for more dimensions to your message. They are fun to watch and engaging and can be used across many channels.
Below are 6 video types Tap House Media recommends you use in your online marketing strategy:
How To/Educational: Be the expert. Educate your audience with a how-to video like a new recipe, a workout, first 5 steps to selling your home, a lesson about aperture and shutter speed, etc. These videos will allow you to build your credibility and establish yourself as an expert in your field.
General Promotional/About Your Brand: Educate audience about your brand and humanize your business. Go into detail about you as the business owner and your expertise, but always highlight ‘what’s in it for them.’ Why is beneficial to the customer to choose you?
Culture/Community: Form that personal connection with your audience by showing them what your business feels like. Give them the ‘warm fuzzies’ by showcasing that community fundraiser you hosted, or show them how much fun you had hosting that customer appreciation party.
About your product/service: Walk your audience through the services you can offer them, or the products that will make their lives easier and solve their problems. Highlight why your product/service is better than the competition.
Testimonial: Potential buyers can take it from those who have already used your product or service. Target specific audiences by choosing customers/clients in several demographics to give testimonials about different aspects of your business. Use these to differentiate yourself from your competition. Why did this customer choose your brand over another?
Real Estate: Give your client the gift of listing their home with a video tour – not just a virtual tour that zooms in on a still photo. Potential buyers can sit back and get a real feel for how the property flows. Real estate listings that include a video receive 403% more inquiries than ones without.