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Anatomy of a Sales Funnel Tap House Media

In my opinion, lead generation is a term that ALL business-owners should become familiar with. With the massive growth of the internet, the world has changed from an informationless black hole to information abundance (dare I say overload) where anything can be researched on search engines like Google. It is a beautiful thing and has completely transformed the online buying process. But, with abundance comes competition and if you want to stand out in a saturated market and make your impact on the information seekers, you’ll need to strategize and build a system that targets your ideal clients and helps to grow your email list. Enter lead generation —  the process of stimulating and capturing interest in a product or service for the purpose of developing a sales pipeline (or marketing funnel). It is a proven way to capture business leads and build long-lasting relationships with your customers. You’ve heard of the term “Sales Funnel” but what exactly does it entail and what are the steps to create one that converts leads?

Glad you asked! We’ll break down the sales funnel process with help from our friends over at LeadPages:

How to build a sales funnel

VISITOR:
A visitor has discovered your business or offer through one of your marketing channels, whether that’s your website, blog, or social media page, or perhaps Facebook advertising. On any of these channels, you’ll need to have benefit-driven headline packed benefit along with a …

Tap House Media Sales Funnel example

 

CALL-TO-ACTION:
A call-to-action or CTA is an image, button, or message that calls website visitors to take some sort of action (Sign Up, Download, Get Started). When it comes to lead generation, this action should navigate to a …

Tap House Media Sales Funnel example CTA

 

LANDING PAGE:
A landing page is a web page a visitor lands on for a distinct purpose. This page should ONLY include information about the product, service, or offer in your advertisement. This keep your audience focused on your offer rather than navigating away to browse through your website. While a landing page can be used for various reasons, one of its most frequent uses is to capture leads through …

Tap House Media Landing page example with Lead pages

 

ONLINE FORM:
Forms are typically hosted on landing pages and can have a checkout process, simple email sign up, or the standard name and email fields. This is your way to capture a lead and nuture them through email marketing. The goal is to collect information in exchange for an …

Tap House Media Sales Funnel Offer example

 

OFFER:
An offer is the content or something of value that’s being “offered” on the landing page. This is often a freebie or the first process in the lead nurturing process. The offer must have enough value to a visitor to merit providing their personal information in exchange for access to it.

Tap House Media Sales Funnel offer

LeadPages is our #1 recommendation for building effective landing pages that help generate leads, grow your email list and close sales. Click below to try Leadpages for FREE for 14 days!