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rebranding with tap house media

Rebranding is the natural evolution of any successful business or nonprofit organization. Some rebranding efforts can be subtle, like the addition of a new color or font on your marketing material, while others can be a huge transformation – think new logo, website, and target audience. It may not seem like big deal to notice a new font on a company’s business card but rebranding is always a declaration of your company’s commitment to evolution and upward growth.

Here are 5 signs that your business is ready and in need of a serious rebrand:

You outgrow your original mission:

As your business evolves, so does your brand. Your mission 5 years ago, when you were a rookie in the entrepreneurial world, may not reflect what your brand has become. In this case, it’s time to start thinking about changing your look to match the “feel” of your company.

You’re ashamed to give out your marketing material

We hear this a lot: “Don’t mind my website, I really need to update it.” and “Here’s my card, but it’s old….”. If you cringe a little bit when handing out your business cards or sending potential clients or customers to your website, you should most definitely start thinking about a rebrand. Yea, it’s time!

You want to connect with a new audience

A sweet new brand will allow you to redefine yourself with the goal of reaching new and untapped audiences. Staying on top of demographic shifts is good business practice. Afterall, the last thing a young millennial wants is to associate itself with the brands of their parents’ generation.

When the market is evolving quickly

Oftentimes, a rebrand is necessary to keep your business competitive in an ever-changing and growing market. Companies whose services may be top notch may get left behind because their brand is not associated with the “cutting edge”. In this case, rebranding as the market changes should definitely be part of your business plan.

You’re not attracting top notch talent

As it goes, the best talent wants to work with the best brands – duh! If you’re having trouble recruiting the caliber of employees that is necessary for the advancement of your business, it might be because your brand is associated with subpar industry standards or a negative image. A rebrand allows you to redefine your business standards and practice, not just for your customers, but for your current and future employees as well.

Increase Your Website Traffic, Tap House Media

Years ago, Rachel Christiansen, my very good friend of 20+ years (Woah!) quit her teaching job to pursue her passion for photographing children and families. She was instrumental in paving the way for working mothers, like Tap House Mums Kelly and Heidi, to have a career they actually LOVE while also spending quality time with their kids. Not only was she like Wonder Woman in her new career shift but also wildly successful.

Over the course of 3 years, her direction, niche, and brand evolved into a sophisticated work of art. Like all busy mums/business owners experience, her website began to be neglected and was in desperate need of a face-lift. Rachel wanted something clean, simple, and easy to update and the Tap House Crew had just the right idea to bring her new, modern look to the forefront.

We began with a simple logo refresh and followed with a website design that married a minimalistic approach with functionality:

 

sfc_logo_2016_finalThis past Summer, Drs. Whitney and Matt Swiesz, owners of Swiesz Family Chiropractic, were ready to take their business to a new level. They needed a complete rebrand – one that reflected their passion for empowering families to invest in their health and wellness and also to reflect their love of fitness.

 

As the parents of four boys, Drs. Whitney & Matt have an intimate knowledge of not only adjusting children, and the problems they present with, but also the difficulties of keeping them in good health. Both are very familiar with the challenges of encouraging a balanced diet, limiting electronic & video game use, and establishing proper sleep habits – just to name a few.

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Drs. Whitney & Matt Swiesz

Both Whitney and Matt are total badasses and have been involved in Crossfit since 2008. Dr. Matt is also certified as a level 1 trainer. Both doctors are well versed on the unique injuries that can occur from competitive athletics, such as crossfit, and also advise their patients on prevention.

Being gym pals with both Whitney and Matt, The Tap House Crew was of course happy to oblige and began a fun collaboration that included a logo and website redesign, video’s with our friends at Seacoast Kettlebell, photography, content marketing, and advertising on Tap House TV.


Swiesz Family Chiropractic has two locations:

320 Sandown Rd # 1, East Hampstead, NH 03826 & 8 Jenkins Court #406, Durham, NH 03824. To schedule an appointment, call: 603.329.5491. Don’t forget to take advantage of their New Patient Package HERE!