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Anatomy of a Sales Funnel Tap House Media

Lead generation is the marketing process of stimulating and capturing interest in a product or service for the purpose of developing a sales pipeline (or marketing funnel). It is a proven way to capture business leads and build long-lasting relationships with your customers. You’ve heard of the term “Sales Funnel” but what exactly does it entail?

Glad you asked! Let the Tap House Team break it down for you right here with a funnel from our friends over at LeadPages:

sales-funnel-success

VISITOR:
A visitor has discovered your business or offer through one of your marketing channels, whether that’s your website, blog, or social media page, or perhaps Facebook advertising. On any of these channels, you’ll need to have a …

Tap House Media Sales Funnel example

 

CALL-TO-ACTION:
A call-to-action or CTA is an image, button, or message that calls website visitors to take some sort of action (Sign Up, Download, Get Started). When it comes to lead generation, this action should navigate to a …

Tap House Media Sales Funnel example CTA

 

LANDING PAGE:
A landing page is a web page a visitor lands on for a distinct purpose. This page should ONLY include information about the product, service, or offer in your advertisement. While a landing page can be used for various reasons, one of its most frequent uses is to capture leads through …

Tap House Media Landing page example with Lead pages

 

ONLINE FORM:
Forms are typically hosted on landing pages, although they can technically be embedded anywhere on your site. They consist of a series of fields (name, email, etc.) that collect information in exchange for an …

Tap House Media Sales Funnel Offer example

 

OFFER:
An offer is the content or something of value that’s being “offered” on the landing page. The offer must have enough value to a visitor to merit providing their personal information in exchange for access to it.

Tap House Media Sales Funnel offer

 

LeadPages is our #1 recommendation for building effective landing pages that help generate leads, grow your email list, and make sales.

Click Here To Try Leadpages for yourself!

6 types of video to use in your online marketing

drive-traffic-to-your-blog

Thеrе аrе thousands оf blоgѕ thаt have failed simply bесаuѕе the оwnеr did nоt рut іn the еffоrt оr tіmе tо maintain іt. Yоu hаvе tо run уоur blog the ѕаmе way уоu would run уоur buѕіnеѕѕ wеbѕіtе – content needs to be up-to-date, relevant to your business, informative, and easy to read.

Oftentimes, bloggers gone wrong were just nоt рrераrеd tо tаkе on the wоrk that’s rеquіrеd tо make that blog stand out from the competition. Thеrе’s a lot mоrе bеhіnd the ѕсеnеѕ work thаn creating content аnd hoping реорlе wіll automatically follow. It’ѕ uр tо уоu tо gо аftеr уоur target audience аnd provide them wіth a good rеаѕоn tо rеаd уоur blоg dаіlу or weekly.

Below are 7 foolproof ways to drive traffic to your blog and begin generating leads:

Frеѕh Cоntеnt – Lеt’ѕ fасе іt, there’s not оnе реrѕоn that wаntѕ tо vіѕіt a bоrіng blоg thаt’s never uрdаtеd. Post nеw соntеnt tо іt often – once or twice a week. Thе bеѕt way tо gеt thіѕ done іѕ to ѕіmрlу batch write posts ѕо thаt уоu’re armed and ready. If you’re working with WordPress, you can add as many blog posts as you want and schedule them to appear at ideal times. Bottomline: Batch write + schedule posts = time saver & less stress.

SEO Marketing – You wаnt tо be sure tо аlwауѕ uѕе relevant kеуwоrdѕ іn thе content уоu wrіtе. Hаvіng a kеуwоrd dеnѕіtу оf thrее tо tеn percent hеlрѕ уоu tо gеt a hіghеr раgе rаnkіng in ѕеаrсh еngіnеѕ. Yоu want tо bе ѕurе to bаѕе your оwn keywords around thе рорulаr words for thе niche уоu are іn. If you’re using WordPress, install the plugin Yoast SEO to help optimize your website.

Social Nеtwоrkіng – Thеrе are lots оf ѕосіаl mеdіа ѕіtеѕ out there and yоu can jоіn the majority оf thеm fоr frее – Facebook, Twіttеr, & Instagram just to name a few. Yоu wаnt tо ѕіgn up fоr an ассоunt, fіll іn уоur рrоfіlе аnd ѕtаrt tо network & make connections. Facebook is undoubtedly the most effective social media marketing tool with over 1.4 billion users and over 900 million of those users visiting the site every day. So if you’re not currently on Facebook, you’ll want to sign up with a business account ASAP. Pinterest is another search engine tool that has the ability to drive thousands of viewers to your website when used correctly – I’m serious! Click here to read more about how Pinterest can help boost your business > *Pinterest is Awesome*

Guest Blogging – Guest blogging is alive and well! Network with your community and offer to write posts that relate to your business niche. This is a win/win for both you and your collaborator for content creation and generating new views to both blogs. A great place to make broader based connections is Facebook (Facebook business groups). See below…

Jоіnіng Fоrumѕ – Join business fоrumѕ аnd networking events. Facebook business groups and your local chamber of commerce are two great places to start. Yоu’re a buddіng еntrерrеnеur аnd you’ll wаnt tо mаrkеt уоurѕеlf to thе right сrоwdѕ, generate leads, and convert. The benefit to a face-to-face meet and greet (like a chamber event) is that you can market to your local community. Facebook comes in handy by giving you the ability to post links and engage with a client base outside of your location, giving you the ability to build your network of readers and potential clients.

Facebook groups we love:

> Boss Moms

> Smart Passive Income with Pat Flynn

Visit оthеr blоgѕ – Anytime ѕоmеоnе vіѕіtѕ уоur blоg, уоu’ll wаnt to return the fаvоr. Show some support for other fellow bloggers by cross promoting on social media and adding your own comments to their pages.

Uѕе RSS Fееdѕ – RSS іѕ аn аbbrеvіаtіоn fоr “Rеаllу Sіmрlе Sуndісаtіоn.” Anytime rеаdеrѕ gо tо уоur blоg they саn ѕubѕсrіbе tо уоur fееd аnd rесеіvе еmаіl uрdаtеѕ whеnеvеr you роѕt new соntеnt. Thіѕ іѕ thе ѕіmрlеѕt wау fоr them to follow your blоg аnd not hаvе tо ѕреnd аll thеіr time online еасh dау.

Increase Your Website Traffic, Tap House Media

4 Essentials for a great website

Online marketing has evolved drastically over the last 2-3 years. Staying on top of new trends in functionality can be challenging for a small business owner. Even trying to understand all the new terminology, such as “mobile optimization” and “dynamic content,” can get overwhelming. Don’t fret, we’ve got you covered! Tap House Media has broken down The 4 Essentials For A Great Website to help guide you on your journey to website greatness.

1. AESTHETICALLY BEAUTIFUL:

According to market research, our brains process visuals 60,000 times faster than text. Website aesthetic – not the written content on the screen – is your first chance to reach out and grab your audience. Without quality design, your visitors likely won’t take the time to read the content you’ve invested in.

The designer’s job is to create a compelling experience for the reader at the other end of the screen. We do this by using aesthetics and design to expose your brand. Your website should convey the spirit and culture of your company. Are you open and fun, serious and conservative, or friendly and informative? Each of these emotions would require a different imagery, layout and typeface for your website. Even the colors you use will impact visitors’ emotional experience on your site.

Website design elements are exponentially more powerful than content, in terms of mistrust. For example, if you land on a website that is outdated, not functional, and poorly designed with a busy interface and small fonts, you’re more likely to choose to bring your business elsewhere – more than likely to a company that showcases a website with a more professional, thoughtfully planned look.

Websites should be updated/redesigned every 3-5 years to stay up-to-date with new trends in design and functionality.

BOTTOM LINE:

Hire a professional to design the look and feel of your website. A great company will:

1. Meet face to face – get to know each other on a business/personal level
2. Take the time to get to know your brand and company culture
3. Be attentive to your deadlines and need for updates
4. Steer you in the right direction

2. OPTIMIZED FOR THE USER:

Your website is a tool that should ultimately serve your audience. From the visual aesthetics to the functionality, all design techniques should work together to improve your site’s ability to serve.

74% of businesses believe correcting your site’s user experience is key for improving sales, conversions, and loyalty. Really terrible sites fail because they were designed for a company, not for the reader.

If your visitor doesn’t know where to look and what to do on your page, they will leave. Look at every page element through your readers’ eyes and correct anything that is confusing or out of place. Not only does this serve your visitors, it will also improve your bounce rates.

BOTTOM LINE:

In 3 – 5 seconds, can someone look at your page and know: Who your company is, what you do, and what you want the visitor to do on the page? If not, revisit both your value prop and design with a professional team to highlight those important messages.

3. OPTIMIZED FOR MOBILE VIEWING (With Responsive Design)

People access your content from multiple devices – iphones, ipads, etc. The evidence of this mobile migration is compelling. Here are a few of the many statistics pointing to audience’s transition to mobile viewing:

1. 65% of U.S. adults sleep with their phones on or near their beds
2. Over 20% of Google searches are performed on a mobile device.
3. In the United States, 25% of internet users only access the internet on a mobile
device.
4. 61% of people have a better opinion of brands when they offer a good mobile
experience.
5. 25.85% of all emails are opened on mobile phones, and 10.16% are opened on
tablets.
6. In mobile SEO, Google penalizes sites that aren’t optimized for responsive
design.

BOTTOM LINE:

Having a mobile website is no longer simply a nice feature. It is now a necessity and literally impacts the growth of your business.

4.CONTENT MARKETING

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” – Content Marketing Institute

If you’re consistently creating content that’s helpful for your target customer, it will help establish you as an authority in their eyes. This is a great method for Sales and Service professionals, but obviously can be used for ALL business owners.

Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues via your blog.

BOTTOM LINE:

Begin a plan for content marketing and be consistent!

Content marketing drives traffic to your website. Every time you write a blog post, it’s one more indexed page on your website, which means it’s one more opportunity for you to show up in search engines and drive traffic to your website in organic search.

Content marketing helps convert traffic into leads. Just like every blog post you write is another indexed page, each post is a new opportunity to generate new leads. The way this works is really simple – just add a lead-generating call-to-action to every blog post that directs to your landing page.

Blogging also helps you get discovered via social media. Every time you write a blog post,  you’re creating content that people can share on social networks — Twitter, LinkedIn, Facebook, Pinterest — which helps expose your business to a new audience that may not know you yet.

6 types of video to use in your online marketing