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Search Engine Optimization (SEO) can be a scary world for a blogger or business owner to enter. Especially if you’re fresh out of the gate. You know you need a content marketing system to help grow your following but how can you factor SEO into that plan if you’re a complete newbie? Understanding Google’s algorithm takes some practice but can be achieved with a bit of trial and error and on-page improvements to your posts.

SEO Strategy For Online Growth

If you’re just starting out, there’s really no need to get crazy with SEO quite yet. We suggest starting slow and mastering the basics before diving in head first. Read our suggestions for implementing simple SEO tips and tricks for 2019 that can make a HUGE impact on your Google rankings in as little as a few weeks.

Below are 7 easy search engine optimization techniques to improve your rankings and increase your organic traffic fast

 Research In Demand Keywords: Before pouring your heart and soul out online, head over to Google Keyword Planner and do a search for niche specific keywords related to your blog. You’re going to want to use keywords that have a high monthly search (10K – 100K) but low to medium competition. This is going to be your best bet for ranking on page 1 for your blog post.

*Note that If you choose to use a high competition keyword you’ll be going up against massive amounts of information that have already been written, published, and ranked on Google. So make things easy for yourself and choose keywords appropriately.*

The best part of Google Keyword Planner is that it offers “ideas” for related keywords that you can tie in and sprinkle around your post. Not only is Google Keyword Planner a powerful keyword research tool but also a fantastic brainstorming tool. Did I happen to mention it’s FREE?

 Improve Your Website Speed: I can’t stress enough how important this is! Did you know that even 1 second delay in page load time can lead to a WHOPPING 7% loss in conversions, 11% fewer page views, and a 16% decrease in customer satisfaction? Not to mention hurt your SEO rankings with our best pal, Google. Having a speedy website starts with a reliable website host. Do your research and choose a platform that has excellent customer reviews, guaranteed uptime, and fast servers. It’s also a good idea to boost website speed by using a CDN, a caching plugin, and an image optimizer.

To determine if you’re already lacking in the speed department, head to GTMetrix for detailed fix suggestions and issues affecting your website speed. Our suggestions for best WordPress hosting platforms with top-notch speed performance are WP Engine, InMotion Hosting, and SiteGround. For a more in-depth explanation of why we love these platforms, read our post Our Top Picks For WordPress Website Hosting.

 Start Writing Captivating Headlines: Writing strong headlines will be your best tool for luring readers. Telling your audience how you’ll solve their problem or answer their questions should be front and center in your post title. Using action or power words alongside your keyword(s) will intrigue your potential customers to read more. A few words to encourage clicks are must-have, hack, complete, ultimate, formula, epic. (i.e 10 Must-Have Plugins For Your WordPress Website or Our Ultimate Home Page Checklist To Convert Website Leads).

If you’re stuck in this department, borrow titles and descriptions from Google AdWord & Facebook Ads. Rember your readers are looking to solve a problem when searching on Google. Telling them how you’re going to do this in 10 words or less is going to be your best bet for getting clicks.

 Post Long, Engaging Content (at least 1,800 words): You’re the expert in your field, right? So hunker down and write a solid post complete with all those high searched (with low-medium competition) keywords strategically placed throughout your post. Writing valuable content takes time. You may work well with an outline or you could be a stream-of-conscious writer. Either way, make sure you have a plan to cover all your important pieces to your content puzzle complete with engaging imagery or videos. Of course, you’ll need to make your imagery SEO friendly with descriptive image names and alt text. Read more about SEO friendly imagery here.

SEO Course To Grow Organic Traffic And Boost Your Business

 Write Guest Posts On Other reputable Blogs: Being a guest blogger can give your website so much street cred through backlinking. A backlink is one of the most valuable pieces of SEO gold because it’s essentially a “vote of confidence” from one blog (or website) to another.  Receiving a popular backlink is a signal to search engines that your content is valuable and worthy of appearing on a search engine result page (SERP). If you belong to a few Facebook groups with good engagement, you could find bloggers in your niche to cross-promote with. I find that strategy to be the most user-friendly for bloggers who are just starting out as the group is usually a supportive community of people encouraging growth and success for their fellow entrepreneurs and bloggers. When you reach out for a guest post opportunity, make sure to include contextual links in your article, instead of just the author byline.

 Establish A Link Building Strategy: Breathe new life into a dying blog post or establish an interlinking system by adding links to other posts (created by you) in your article. This process will establish a site architecture with a crawlable link structure thus helping Google better understand what your content is about. Interlinking also encourages people to spend more time on your blog, which improves bounce rates, allowing Google to see you as a legit resource for your keyword(s). Woah, did you get all of that? Internal linking is really a super easy way to help your SEO improve with very little effort.

Start Using Pinterest: Last, but definitely not least, set up a Pinterest account for business and start pinning all of your blog posts. Somehow, in the midst of the social media rise, Pinterest got coupled in with platforms like Facebook and Twitter and became looked at as another social outlet. But it’s really not. The best way I can describe Pinterest is a hybrid between a visual search engine and social platform. As a visual search engine, your imagery and keywords play together to make magic happen. Millions of people are actively searching for information and solutions on Pinterest. What they receive are results in the form of Pins where you entice your potential reader to click for more information with captivating imagery and headlines. Brilliant, right?

Learning this platform takes a bit of time to master but with determination, you can start seeing MASSIVE traffic to your website even if you’re posts are fresh out of your computer. Already rocking Pinterest for your blog or website? Take it to the next level with promoted pins. We suggest starting with a free course with Monica from Redefining Mom. Click here to enroll.

You don’t have to be an SEO expert to make huge strides in your organic traffic. By starting with the information given above, you can lay a solid foundation to expand on. Being armed with information is always the first step to mastering any skill. And SEO and blogging go hand in hand. So, get looking on Google Keyword Planner and set forth and concur Google. If you’re ready to up your game, the search engine optimization course *SEO Demystified* will knock your socks off and open your eyes to a whole new world of search engine optimization techniques for you to try. Good luck!

drive-traffic-to-your-blog

Blogging is hard work! Thеrе аrе thousands out there thаt were started with good intentions. But as time passed and life intercepted, they lay stale and dormant simply bесаuѕе the оwnеr did nоt рut іn the еffоrt оr tіmе tо maintain іt. Blogs should be run in the same fashion as уоur buѕіnеѕѕ wеbѕіtе — content needs to be up-to-date, thoughtfully planned out and researched, relevant to your business, informative, and easy to read.

Oftentimes, bloggers gone wrong were just nоt рrераrеd tо tаkе on the wоrk that’s rеquіrеd tо make that blog stand out from the competition. Thеrе’s a lot mоrе bеhіnd the ѕсеnеѕ work thаn creating content аnd hoping реорlе wіll become loyal readers and followers. It’ѕ uр tо уоu tо gо аftеr уоur target audience аnd provide them wіth a good rеаѕоn tо rеаd уоur blоg dаіlу or weekly.

Below are 7 foolproof ways to drive traffic to your blog and begin generating leads:

Frеѕh Cоntеnt – Lеt’ѕ fасе іt, there’s not оnе реrѕоn that wаntѕ tо vіѕіt a bоrіng blоg thаt’s never uрdаtеd. Post nеw соntеnt tо іt often – once or twice a week. Thе bеѕt way tо gеt thіѕ done іѕ to ѕіmрlу batch write posts ѕо thаt уоu’re armed and ready. If you’re working with WordPress, you can add as many blog posts as you want and schedule them to appear at ideal times. Bottomline: Batch write + schedule posts = time saver & less stress.

SEO Marketing – You wаnt tо be sure tо аlwауѕ uѕе relevant kеуwоrdѕ іn thе content уоu wrіtе. Hаvіng a kеуwоrd dеnѕіtу оf thrее tо tеn percent hеlрѕ уоu tо gеt a hіghеr раgе rаnkіng in ѕеаrсh еngіnеѕ. Bе ѕurе to bаѕе your оwn keywords around thе рорulаr words for thе niche уоu are іn. If you’re using WordPress, install the plugin Yoast SEO to help optimize your website. Read our blog post for more information on how to easily boost your blogs SEO easy and fast.

Social Nеtwоrkіng – Thеrе are lots оf ѕосіаl mеdіа ѕіtеѕ out there and yоu can jоіn the majority оf thеm fоr frее – Facebook, Twіttеr, & Instagram just to name a few. Sіgn up fоr an ассоunt, fіll іn уоur рrоfіlе аnd ѕtаrt tо network & make connections. Facebook is undoubtedly the most effective social media marketing tool with over 1.4 billion users and over 900 million of those users visiting the site every day. So if you’re not currently on Facebook, you’ll want to sign up with a business account ASAP. Pinterest is another search engine tool that has the ability to drive thousands of viewers to your website when used correctly – I’m serious! Click here to read more about how Pinterest can help boost your business > *Pinterest is Awesome*

Guest Blogging – Guest blogging is alive and well! Network with your community and offer to write posts that relate to your business niche. This is a win/win for both you and your collaborator for content creation and generating new views to both blogs. A great place to make broader based connections is Facebook (Facebook business groups). See below…

Jоіnіng Fоrumѕ – Join business fоrumѕ аnd networking events. Facebook business groups and your local chamber of commerce are two great places to start. Yоu’re a buddіng еntrерrеnеur аnd you’ll wаnt tо mаrkеt уоurѕеlf to thе right сrоwdѕ, generate leads, and convert. The benefit to a face-to-face meet and greet (like a chamber event) is that you can market to your local community. Facebook comes in handy by giving you the ability to post links and engage with a client base outside of your location, giving you the ability to build your network of readers and potential clients.

Facebook groups we love:

> Boss Moms

> Smart Passive Income with Pat Flynn

Visit оthеr blоgѕ – Anytime ѕоmеоnе vіѕіtѕ уоur blоg, уоu’ll wаnt to return the fаvоr. Show some support for other fellow bloggers by cross-promoting on social media and adding your own comments to their pages.

Uѕе RSS Fееdѕ – RSS іѕ аn аbbrеvіаtіоn fоr “Rеаllу Sіmрlе Sуndісаtіоn.” Anytime rеаdеrѕ gо tо уоur blоg they саn ѕubѕсrіbе tо уоur fееd аnd rесеіvе еmаіl uрdаtеѕ whеnеvеr you роѕt new соntеnt. Thіѕ іѕ thе ѕіmрlеѕt wау fоr them to follow your blоg аnd not hаvе tо ѕреnd аll thеіr time online еасh dау.

Increase Your Website Traffic, Tap House Media

Blog for Business

Guest Post by:

 Holly MortimerHolly Mortimer: The Socialvert
Social Media Strategies For Small Business

Okay, so, I’m a writer and as a writer, I find, well, writing, easy. But I recognize not everyone shares my feelings on this. I meet with hundreds of clients a year and as I’m advising them on their digital growth strategy, inevitably, one of my first questions is, are you able to add a blog to your website? Blogs are the quickest and best way to grow your SEO and move up the Google algorithm rankings.

My answer is always, 100%, yes! Anyone can write a blog, and I’ve compiled some steps you can take to get started!

Start with an easy one. An About Me post. This type of post will serve a few different purposes. First off, it will start you on the relationship building side of things. It’s kind of a like a first date intro. You’re essentially dating the client, or well, the client’s dating you. Doesn’t matter, what matters is, just take five hundred words and introduce yourself. You can introduce your business, but people do business with people they know, like and trust, so, open up your personal side and see where that takes you.

Secondly, an About Me post will get you writing without having to recreate the wheel.

For your next post, think about the most asked question you get and expand upon your answer. Start with writing five hundred to one thousand words and see where it goes.For example, you’re in the plumbing and heating business (I have a client who’s implemented this strategy with this biz ) and you’re specialty is outdoor fireplaces and the question most people ask you is what type of stone is best to use when building this project. You can answer back inside of a blog post, and expand upon why its best and what other options are out there, supplemented with pictures of jobs you’ve done and insert stops along the blog to sign up for a free design consult. Done and done. Second blog post complete and you’ve offered a CTA.

My favourite method of uncovering what to blog about is to use Pinterest. Start to think of Pinterest as a search engine with beautiful images, NOT a social media platform and use it to type in common keywords your clients would be using to find a service or store such as the one you have. I’ve inserted a few pics to demonstrate how to use this tool.

The first example is what happens when I go back the outdoor fireplace project and simply type that into the search engine. The results offer up the next most popular keywords used. So you can see, ideas, diy and patio are the next most used keywords. Then it shows you other Pinterest accounts and boards that have the same interest.

Pinterest search keywords

The next example shows the results board and how many next click options there are. DIY, Backyards and Covered Decks are the next most popular searches.

pinterest search results

Now you’ll be able to clearly see that yes, outdoor fireplaces are frequently searched on, and that creating a Pinterest account is a clear winning idea, but blogging about all of these subjects is also a great idea. You can create a blog post on samples of backyards with outdoor fireplaces, a blog post on how to mount a tv above the fireplace, possibly different design features. Pinterest has already done all the work for you regarding the most popular needs for your potential clients.

My final tip to finding content to write about requires a little bit of work. You’ll need to set up a Pinterest business account and grow the account a little before you can access insights into popular posts, but once you’ve gotten that done, you’re off to the races!

Anywho, once you’ve mastered the Pinterest business feed, your analytics will show you the most popular posts that you’re pinning that aren’t yours. Then you can take that area of interest and write your own blog post on the subject, knowing that it’s something that a lot of pinners are looking for. If you’d rather skip the mini-intro webinar and head right into the full course on using Pinterest in just 10 minutes a day to grow your business, (It’s only 8 modules long) click the button below.

Okay, so those are my favourite ways to come up with content to blog about. My best advice is to just start. It’s so good for your SEO, for establishing yourself as an expert and for understanding the keywords that motivate your clients to buy. I’d love to check your blogs out once you start posting! Leave a link in the comments below!

About The Author:

 Holly MortimerHolly Mortimer: The Socialvert
Social Media Strategies For Small Business

With a background in sales and marketing, Holly has been advising businesses, both large and small for the past twenty-three years. She has been the Business Advisor In Residence for the Stratford Perth Centre for Business, offering start-ups and existing businesses guidance and training, specializing in the area of digital marketing. Holly has written and published six novels, and currently operates two businesses, The Socialvert and Mortimer’s Travels alongside her government post. She is an accomplished public speaker and enjoys furthering her passion for teaching teen and tween girls how to build a business and be the CEO of their own entrepreneurship dreams.

benefits of blogging

You’re too busy. You have kids. You have deadlines. You’re exhausted. This is the reality of owning and operating a small business. We get it! To the overworked entrepreneur, blogging may be just ‘One More Thing’ to add to the ever-growing list. But it shouldn’t be. Here are a few EXCELLENT reasons why you – the overworked, exhausted, small business owner – should be using blogging as a marketing tactic.

It drives traffic to your website.

Want more visitors to your website? Yeah, we thought so! Every time you write a blog post, it’s one more indexed page on your website, which means it’s one more opportunity for you to show up in search engines and drive traffic to your website in organic search.

Blogging also helps you get discovered via social media. Every time you write a blog post, you’re creating content that people can share on social networks — Twitter, LinkedIn, Facebook, Pinterest — which helps expose your business to a new audience that may not know you yet.

This reason should be enough to convince you. But there’s more : )

It helps convert traffic into leads.

Now that you’ve captured their attention, you can sell them your product or service.

Just like every blog post you write is another indexed page, each post is a new opportunity to generate new leads. The way this works is really simple – just add a lead-generating call-to-action to every blog post. Here’s how the process works:

Visitor comes to website.

Visitor sees call-to-action for a free offer.

Visitor clicks call-to-action and gets to a landing page, which contains a form for them to fill in with their information.

Visitor fills out form, submits information, and receives the free offer.

YAY! You now have a potential new customer/client. Read more about successful lead generation strategies *HERE*.

It helps to establish you as an expert in your field.

If you’re consistently creating content that’s helpful for your target customer, it will help establish you as an authority in their eyes. This is a great method for Sales and Service professionals.

Think about it, if prospects find answers to their common questions via blog posts written by you, they’re much more likely to come into the sales process trusting what you have to say because you’ve helped them in the past — even before they were interested in purchasing anything from you. Boom!

*Information borrowed from our favorite source, HubSpot.

Increase Your Website Traffic, Tap House Media

 

4 Essentials for a great website

Online marketing has evolved drastically over the last 2-3 years. Staying on top of new trends in functionality can be challenging for a small business owner. Even trying to understand all the new terminology, such as “mobile optimization” and “dynamic content,” can get overwhelming. Don’t fret, we’ve got you covered! Tap House Media has broken down The 4 Essentials For A Great Website to help guide you on your journey to website greatness.

1. AESTHETICALLY BEAUTIFUL:

According to market research, our brains process visuals 60,000 times faster than text. Website aesthetic – not the written content on the screen – is your first chance to reach out and grab your audience. Without quality design, your visitors likely won’t take the time to read the content you’ve invested in.

The designer’s job is to create a compelling experience for the reader at the other end of the screen. We do this by using aesthetics and design to expose your brand. Your website should convey the spirit and culture of your company. Are you open and fun, serious and conservative, or friendly and informative? Each of these emotions would require a different imagery, layout and typeface for your website. Even the colors you use will impact visitors’ emotional experience on your site.

Website design elements are exponentially more powerful than content, in terms of mistrust. For example, if you land on a website that is outdated, not functional, and poorly designed with a busy interface and small fonts, you’re more likely to choose to bring your business elsewhere – more than likely to a company that showcases a website with a more professional, thoughtfully planned look.

Websites should be updated/redesigned every 3-5 years to stay up-to-date with new trends in design and functionality.

BOTTOM LINE:

Hire a professional to design the look and feel of your website. A great company will:

1. Meet face to face – get to know each other on a business/personal level
2. Take the time to get to know your brand and company culture
3. Be attentive to your deadlines and need for updates
4. Steer you in the right direction

2. OPTIMIZED FOR THE USER:

Your website is a tool that should ultimately serve your audience. From the visual aesthetics to the functionality, all design techniques should work together to improve your site’s ability to serve.

74% of businesses believe correcting your site’s user experience is key for improving sales, conversions, and loyalty. Really terrible sites fail because they were designed for a company, not for the reader.

If your visitor doesn’t know where to look and what to do on your page, they will leave. Look at every page element through your readers’ eyes and correct anything that is confusing or out of place. Not only does this serve your visitors, it will also improve your bounce rates.

BOTTOM LINE:

In 3 – 5 seconds, can someone look at your page and know: Who your company is, what you do, and what you want the visitor to do on the page? If not, revisit both your value prop and design with a professional team to highlight those important messages.

3. OPTIMIZED FOR MOBILE VIEWING (With Responsive Design)

People access your content from multiple devices – iphones, ipads, etc. The evidence of this mobile migration is compelling. Here are a few of the many statistics pointing to audience’s transition to mobile viewing:

1. 65% of U.S. adults sleep with their phones on or near their beds
2. Over 20% of Google searches are performed on a mobile device.
3. In the United States, 25% of internet users only access the internet on a mobile
device.
4. 61% of people have a better opinion of brands when they offer a good mobile
experience.
5. 25.85% of all emails are opened on mobile phones, and 10.16% are opened on
tablets.
6. In mobile SEO, Google penalizes sites that aren’t optimized for responsive
design.

BOTTOM LINE:

Having a mobile website is no longer simply a nice feature. It is now a necessity and literally impacts the growth of your business.

4.CONTENT MARKETING

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” – Content Marketing Institute

If you’re consistently creating content that’s helpful for your target customer, it will help establish you as an authority in their eyes. This is a great method for Sales and Service professionals, but obviously can be used for ALL business owners.

Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues via your blog.

BOTTOM LINE:

Begin a plan for content marketing and be consistent!

Content marketing drives traffic to your website. Every time you write a blog post, it’s one more indexed page on your website, which means it’s one more opportunity for you to show up in search engines and drive traffic to your website in organic search.

Content marketing helps convert traffic into leads. Just like every blog post you write is another indexed page, each post is a new opportunity to generate new leads. The way this works is really simple – just add a lead-generating call-to-action to every blog post that directs to your landing page.

Blogging also helps you get discovered via social media. Every time you write a blog post,  you’re creating content that people can share on social networks — Twitter, LinkedIn, Facebook, Pinterest — which helps expose your business to a new audience that may not know you yet.

6 types of video to use in your online marketing