Real Estate Marketing: Why Professional Photography Is Crucial To Your Brand


If you’re a Real Estate agent using iphone photos for your listings, you may want to rethink your approach. Not only do homes sell faster, and oftentimes for more money, with professional photography but your brand depends on the level of professionalism that comes along with providing quality services to your clients. Think about it, if a seller is given a choice between an agent that takes their own photos, and one that uses a professional, they are more likely to go with the agent utilizing professional photography. It’s a NO BRAINER!

Real Estate is a dog-eat-dog profession and standing out from the crowd can be difficult with such a saturated market. Investing in building a relationship with a professional can take the stress off of your day-to-day “to do” list by relieving that pressure that comes along with photography. A professional real estate photographer will take the photos, edit them to reflect the actual look and feel of the home (regardless of lighting challenges) resize them to ideal dimensions for MLS, and deliver them directly to you electronically, ready to be uploaded and marketed. They can also provide you with a virtual tour, and host it on their servers.

Oftentimes, your real estate photographer can assist in your marketing efforts. Many professionals display their latest work on their social media pages and website. Ask if they can give your listing a boost and mention your name. This will help with exposure for your brand and most importantly, your listing. They can also give you guidance and ideas for brochures, flyers, and other print & online media, helping you reach your sellers target buying audience.

Sellers also love to know you use a professional photographer. Ask your photographer to provide you with a portfolio that showcases their best work. By including this in your marketing material you leave with a seller, they are able to see the superior product that you will deliver and more often than not, you’ll earn their business.

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