CASE STUDY
Client
Timberledge Wellness – a boutique spa and wellness studio in Strafford, NH, owned and founded by licensed esthetician and energy healer Leighsa O’Shea. The studio specializes in holistic skincare, energy work, and trauma-informed wellness experiences rooted in nature.
The Challenge
Leighsa came to Tap House Media with a clear problem:
- Her existing online presence didn’t match the soft, feminine, grounded brand she had carefully cultivated in her studio.
- The website didn’t visually reflect the calming, nature-inspired experience clients feel when they step into her space in the woods of Strafford, NH.
- Her menu of services—facials, holistic skincare, reiki, sound healing, and more—needed to be easier to understand and book.
- She wanted stronger search visibility so new clients looking for oncology-safe, sensitive-skin, and holistic treatments could actually find her.
- She didn’t just need a prettier site. She needed an online home that truly felt like Timberledge Wellness.
Our Approach
We took a holistic approach that mirrored Leighsa’s own philosophy: start with the environment and energy, then build the structure around it.
1. Brand-Aligned Photography
We began with an on-location photography session at her studio, tucked away at the end of a quiet road on the edge of the woods.
The goals:
- Capture the soft, feminine, nurturing vibe of the space
- Showcase real treatments, tools, and rituals to demystify her services
- Highlight the studio’s connection to nature: woods, light, textures, plants, and grounding elements
These images became the visual foundation for the new site and future marketing.
2. A Soft, Feminine Website Redesign
Next, we built a new website that visually matches her brand and studio experience:
- A gentle color palette, soft typography, and airy layouts that mirror the calm clients feel in session
- Full-screen photography that welcomes visitors into the space before they even arrive
- Clear sections for inner beauty (energy work, trauma release, reiki, sound healing) and outer beauty (bespoke facials, holistic skincare, oncology-safe treatments) so visitors immediately understand her dual focus
- A strong About section introducing Leighsa as the heart behind Timberledge Wellness—her training, certifications, and philosophy of aligning inner and outer peace
3. Service Menu & UX Strategy
- We restructured the site so clients can move from curiosity to booking without friction:
- A clear, well-organized service menu broken into intuitive categories (facials, energy work, trauma release, sound healing, etc.)
- Straightforward descriptions that explain what each service is, who it’s for, and the benefit
- Prominent calls to action to schedule an appointment or contact Leighsa
- Mobile-friendly design, knowing many people find wellness services from their phones
4. SEO Foundation for Local Growth
- Behind the scenes, we built a strong SEO presence to support long-term growth:
- Local SEO optimization for Strafford, NH and surrounding Seacoast communities
- On-page optimization for key phrases around holistic skincare, facials, reiki, sound healing, energy work, oncology and sensitive skin services, and forest bathing
- Clean site structure, metadata, and internal linking to help search engines—and humans—understand the full scope of Timberledge’s offerings
The Results
The new Timberledge Wellness website now:
- Looks and feels like the studio itself—soft, feminine, grounded, and nurturing
- Clearly showcases Leighsa’s unique blend of holistic skincare, energy work, and trauma-informed offerings
- Gives new and returning clients an easy way to explore services and book appointments
- Positions Timberledge Wellness more competitively in local search for wellness and spa services in Strafford, NH and beyond
