As a busy video production agency, we can confidently say that video marketing is no longer an “up-and-coming” content strategy like it was in 2017-2018. It’s DEFINITELY here and it’s a powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects. Not only is video marketing […]
Consider yourself a talker? That can be a good thing to break the ice at parties but when it comes to video marketing, too much chatter can have a negative effect on your performance. Keep your videos short and sweet and remember, social channels like Instagram only allow 1min tops for you to get your […]
The Tap House Crew photographs a TON of homes during the busy Spring & Summer selling season. We’ve seen the good, the bad, and the just plain ugly of home “staging”. We feel so passionate that professional photography + video can sell your home faster (and often for more $$$) that we put together a […]
#4 On-Screen Graphics Chances are, you want to add some super sweet graphics to your video marketing campaign. That’s great but be sure to avoid some rookie mistakes to make your video look polished and professional. If you’re a MAC person, iMovie can do the trick without extensive training and hair pulling. Also, there are […]
#3 Bad Lighting Lighting can be tough to master. What type of lighting system to use and how to brighten your subject can pose some serious conundrums for a beginner. With a little help from us, you can up the ante on your video skills and show your audience that you’re a video lighting NINJA! […]
#2 Bad Sound Quality Sound quality is, well, pretty darn important if you want to appear professional in your video marketing campaigns. There are a number of inexpensive ways to improve your sound quality if you think (and hear) that voices are not being picked up well or articulated enough to get your messaging across. […]
Video marketing is hands down the best way to reach your audience. Not only does it help convert leads but it gives readers a visual insight into your business or product. Starting a video marketing strategy can seem daunting but the best advice we could possibly give to a startup or creative entrepreneur is to […]
If you’re a savvy business owner, chances are you’ve searched far and wide for tools to help you save time and money. Tech-based support is the best way to manage your day to day workload and productivity, make your life easier, and your business SO MUCH BETTER! With so many choices out there, it’s hard […]
Why video? As you’ve become increasingly aware, video marketing is on the rise, and is an effective way to get the attention of your audience, more so than still photos and text. It can connect with an audience on a more emotional level than other types of content.