As a busy video production agency, we can confidently say that video marketing is no longer an “up-and-coming” content strategy like it was in 2017-2018. It’s DEFINITELY here and it’s a powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects. Not only is video marketing […]
A lead is a person who has indicated an interest in your company’s services or products in some way, shape, or form. Lead generation is the MARKETING PROCESS of stimulating and capturing interest in your products or services for the purpose of developing a sales funnel and converting those leads into customers. Lead generation can […]
In my opinion, lead generation is a term that ALL business-owners should become familiar with. With the massive growth of the internet, the world has changed from an informationless black hole to information abundance (dare I say overload) where anything can be researched on search engines like Google. It is a beautiful thing and has […]
If you’re a Real Estate agent using iphone photos for your listings, you may want to rethink your approach. Not only do homes sell faster, and oftentimes for more money, with professional photography but your brand depends on the level of professionalism that comes along with providing quality services to your clients. Think about it, […]
Guest Post by: Holly Mortimer: The Socialvert Social Media Strategies For Small Business So by now, you’ve heard that Facebook has made one of the biggest algorithm changes they’ve almost EVER done. And by now, you’ve probably also heard a lot of fear mongering and are completely re-thinking your Facebook marketing strategy. It’s true, there […]
Guest Post by: Holly Mortimer: The Socialvert Social Media Strategies For Small Business Okay, so, I’m a writer and as a writer, I find, well, writing, easy. But I recognize not everyone shares my feelings on this. I meet with hundreds of clients a year and as I’m advising them on their digital growth strategy, […]
If you’re a savvy business owner, chances are you’ve searched far and wide for tools to help you save time and money. Tech-based support is the best way to manage your day to day workload and productivity, make your life easier, and your business SO MUCH BETTER! With so many choices out there, it’s hard […]
Managing your social media accounts should be easy, right? But it’s NOT! It takes time and consistency to build a social media strategy that people want to follow. So how do you keep up and keep your head in the social game? Planning, of course! This year, the Tap House Team made a goal to […]
Here are 3 EXCELLENT reasons why all businesses – big + small – should be using their blog as a marketing tool.