increase-website-traffic

Grow your blog following and make money online with these 5 proven strategies.

Increasing website traffic is on every entrepreneur’s list. Website design has evolved drastically over the last 2-3 years and staying on top of new trends in functionality can be challenging for a small-medium sized business owner with a to-do list a mile long. Even trying to understand all the new terminology, such as “responsive design” and “dynamic content,” can get overwhelming. Don’t fret. We’ve got you covered!

Tap House Media has broken down 5 EASY WAYS TO INCREASE WEBSITE TRAFFIC ASAP to help guide you on your journey to driving more organic traffic to your website and converting those leads into paying clients, monthly members, and loyal followers!

1. Have a Content Marketing Strategy

No matter the format (blog, video, podcast, etc.), a content marketing strategy is a perfect way to build your organic traffic to your website or landing pages. And BONUS – it can all be posted to your social media channels as well!

If writing is your jam, then creating a blog specific to your niche will be an amazing outlet for you. We suggest blogging on WordPress because of all the amazing plugins and SEO capabilities it offers. But before you jump in, make sure you’re using a website host that caters specifically to WordPress and guarantees an excellent uptime report and of course speed.

Content marketing is all about creating content that is of value to the consumer. Keep in mind that if you’re blogging for money, Instead of writing a blog post with a title that has underlying sales pitch like ‘Why You Should Hire [insert business name] To Design Your Website’ a consumer, or your ideal customer, would prefer one that offers them helpful, professional insight. For example, ‘10 Website Must-Haves That Will Generate 30% More Leads’. See what I’m saying? Giving valuable and truly informative content to your audience will establish trust and spark a lasting relationship – one that is likely to turn a profit down the road.

PRO TIP FOR BLOGGING: Use Google Keyword Planner to find the best keywords for your industry. Build your blog posts around the ones that have at least 1,000 average monthly searches but also a low or medium competition score so you aren’t strong-armed out of Google search results.

  • Begin a plan for content marketing and be consistent! Content marketing drives traffic to your website. Every time you write a blog post, it’s one more indexed page on your website, which means it’s one more opportunity for you to show up in search engines and drive traffic to your website in organic search.
  • Content marketing helps convert traffic into leads. Just like every blog post you write is another indexed page, each post is a new opportunity to generate new leads. The way this works is really simple – just add a lead-generating call-to-action to every blog post that directs to your landing page (What’s a landing page, you ask? Get in touch with Tap House Media and we’ll talk about how creating landing pages can help sell your service or products).
  • Blogging also helps you get discovered via social media. Every time you write a blog post, you’re creating content that people can share on social networks — Twitter, LinkedIn, Facebook, Pinterest — which helps expose your business to a new audience that may not know you yet.

2. Post  Engaging Content (at least 1,800 words):

You’re the expert in your field, right? So get down to business and write a solid blog post complete with all those high searched (with low-medium competition) keywords strategically placed throughout your post. Writing valuable content can take a lot of time – all day for some people (like me). Develop your writing strategy and schedule and stick to it. Consistency is key when using a content marketing strategy to grow your business. You may work well with an outline or you could be a stream-of-conscious writer. Either way, make sure you have a plan to cover all your important pieces to your content puzzle complete with engaging imagery or videos. Of course, you’ll need to make your imagery SEO friendly with descriptive image names and alt text.

3. Optimize Your Website For Your Ideal Customer (Not For You):

Your website is a tool that should ultimately serve your audience. From the visual aesthetics to the functionality, all design techniques should work together to improve your site’s ability to serve your prospects.

Did you know when someone arrives at your site for the first time, it takes under two-tenths of a second for that visitor to form an opinion of the website, and, by association, the brand it represents? If your website fails to impress your prospect, you’ve just lost a sale or a follower.

74% of businesses believe correcting your site’s user experience is key for improving sales, conversions, and loyalty. Really terrible sites fail because they were designed for a company, not for the reader.

If your visitor doesn’t know where to look and what to do on your page, they will leave. Look at every page element through your reader’s eyes and correct anything that is confusing or out of place. Not only does this serve your visitors, but it will also improve your bounce rates. Working alone? Join a few Facebook groups of like-minded people to get feedback and suggestions for improvement.

Bottom Line:
In 3 – 5 seconds, can someone look at your page and know:

  • Who your company is
  • What you do
  • What you want the visitor to do on the page

If not, revisit both your value prop and design with a professional team to highlight those important messages.

4. Optimize Your Website For Mobile Viewing (with Responsive Design):

People access your content from multiple devices – iPhones, ipads, etc. The evidence of this mobile migration is compelling. Here are a few of the many statistics pointing to audience’s transition to mobile viewing:

  • 65% of U.S. adults sleep with their phones on or near their beds
  • Over 20% of Google searches are performed on a mobile device.
  • In the United States, 25% of internet users only access the internet on a mobile device.
  • 61% of people have a better opinion of brands when they offer a good mobile experience.
  • 25.85% of all emails are opened on mobile phones, and 10.16% are opened on tablets.
  • In mobile SEO, Google penalizes sites that aren’t optimized for responsive design.

Having a mobile website is no longer simply a nice feature. It is now a necessity and literally impacts the growth of your business.

Create A Video Marketing Strategy

While blogging alone is a smart and effective way to nurture your audience, adding a VIDEO component will take your marketing to the next level. Video marketing is where it’s at, and is the ultimate attention-grabber for your audience, more so than still photos and text. Let’s face it – audiences today want to consume info in the easiest way possible with the smallest amount of effort on their part, which usually means video as opposed to taking the time to read something (God forbid!).

Did you know…

  • Video in an email leads to a 200-300% increase in click-through rate
  • After watching a video, 64% of users are more likely to buy a product online
  • Including video on a landing page can increase conversion by 80%
  • ⅓ of all online activity is spent watching videos

Not only are videos the perfect way to put your message out there, but they are also versatile and have a very long shelf life if planned correctly. Use them on your website and across all social media channels. Recycle them year after year, as long as the subject matter isn’t out of date and it’s general enough to still represent your business as time passes.

PRO TIP: If you’re ready to take your small business marketing strategy to the next level, we highly suggest enrolling in our partner program *SEO DEMYSTIFIED*. You’ll learn a PROVEN strategy to increase your website leads by learning the core components of SEO and finding keywords that rank for your niche – for FREE! Click on the link below to learn more and get started.

SEO Course To Grow Your Online Traffic

two-women-on-computer

Search Engine Optimization (SEO) can be a scary world for a blogger or business owner to enter. Especially if you’re fresh out of the gate. You know you need a content marketing system to help grow your following but how can you factor SEO into that plan if you’re a complete newbie? Understanding Google’s algorithm takes some practice but can be achieved with a bit of trial and error and on-page improvements to your posts.

SEO Strategy For Online Growth

If you’re just starting out, there’s really no need to get crazy with SEO quite yet. We suggest starting slow and mastering the basics before diving in head first. Read our suggestions for implementing simple SEO tips and tricks for 2019 that can make a HUGE impact on your Google rankings in as little as a few weeks.

Below are 7 easy search engine optimization techniques to improve your rankings and increase your organic traffic fast

 Research In Demand Keywords: Before pouring your heart and soul out online, head over to Google Keyword Planner and do a search for niche specific keywords related to your blog. You’re going to want to use keywords that have a high monthly search (10K – 100K) but low to medium competition. This is going to be your best bet for ranking on page 1 for your blog post.

*Note that If you choose to use a high competition keyword you’ll be going up against massive amounts of information that have already been written, published, and ranked on Google. So make things easy for yourself and choose keywords appropriately.*

The best part of Google Keyword Planner is that it offers “ideas” for related keywords that you can tie in and sprinkle around your post. Not only is Google Keyword Planner a powerful keyword research tool but also a fantastic brainstorming tool. Did I happen to mention it’s FREE?

 Improve Your Website Speed: I can’t stress enough how important this is! Did you know that even 1 second delay in page load time can lead to a WHOPPING 7% loss in conversions, 11% fewer page views, and a 16% decrease in customer satisfaction? Not to mention hurt your SEO rankings with our best pal, Google. Having a speedy website starts with a reliable website host. Do your research and choose a platform that has excellent customer reviews, guaranteed uptime, and fast servers. It’s also a good idea to boost website speed by using a CDN, a caching plugin, and an image optimizer.

To determine if you’re already lacking in the speed department, head to GTMetrix for detailed fix suggestions and issues affecting your website speed. Our suggestions for best WordPress hosting platforms with top-notch speed performance are WP Engine, InMotion Hosting, and SiteGround. For a more in-depth explanation of why we love these platforms, read our post Our Top Picks For WordPress Website Hosting.

 Start Writing Captivating Headlines: Writing strong headlines will be your best tool for luring readers. Telling your audience how you’ll solve their problem or answer their questions should be front and center in your post title. Using action or power words alongside your keyword(s) will intrigue your potential customers to read more. A few words to encourage clicks are must-have, hack, complete, ultimate, formula, epic. (i.e 10 Must-Have Plugins For Your WordPress Website or Our Ultimate Home Page Checklist To Convert Website Leads).

If you’re stuck in this department, borrow titles and descriptions from Google AdWord & Facebook Ads. Rember your readers are looking to solve a problem when searching on Google. Telling them how you’re going to do this in 10 words or less is going to be your best bet for getting clicks.

 Post Long, Engaging Content (at least 1,800 words): You’re the expert in your field, right? So hunker down and write a solid post complete with all those high searched (with low-medium competition) keywords strategically placed throughout your post. Writing valuable content takes time. You may work well with an outline or you could be a stream-of-conscious writer. Either way, make sure you have a plan to cover all your important pieces to your content puzzle complete with engaging imagery or videos. Of course, you’ll need to make your imagery SEO friendly with descriptive image names and alt text. Read more about SEO friendly imagery here.

SEO Course To Grow Organic Traffic And Boost Your Business

 Write Guest Posts On Other reputable Blogs: Being a guest blogger can give your website so much street cred through backlinking. A backlink is one of the most valuable pieces of SEO gold because it’s essentially a “vote of confidence” from one blog (or website) to another.  Receiving a popular backlink is a signal to search engines that your content is valuable and worthy of appearing on a search engine result page (SERP). If you belong to a few Facebook groups with good engagement, you could find bloggers in your niche to cross-promote with. I find that strategy to be the most user-friendly for bloggers who are just starting out as the group is usually a supportive community of people encouraging growth and success for their fellow entrepreneurs and bloggers. When you reach out for a guest post opportunity, make sure to include contextual links in your article, instead of just the author byline.

 Establish A Link Building Strategy: Breathe new life into a dying blog post or establish an interlinking system by adding links to other posts (created by you) in your article. This process will establish a site architecture with a crawlable link structure thus helping Google better understand what your content is about. Interlinking also encourages people to spend more time on your blog, which improves bounce rates, allowing Google to see you as a legit resource for your keyword(s). Woah, did you get all of that? Internal linking is really a super easy way to help your SEO improve with very little effort.

Start Using Pinterest: Last, but definitely not least, set up a Pinterest account for business and start pinning all of your blog posts. Somehow, in the midst of the social media rise, Pinterest got coupled in with platforms like Facebook and Twitter and became looked at as another social outlet. But it’s really not. The best way I can describe Pinterest is a hybrid between a visual search engine and social platform. As a visual search engine, your imagery and keywords play together to make magic happen. Millions of people are actively searching for information and solutions on Pinterest. What they receive are results in the form of Pins where you entice your potential reader to click for more information with captivating imagery and headlines. Brilliant, right?

Learning this platform takes a bit of time to master but with determination, you can start seeing MASSIVE traffic to your website even if you’re posts are fresh out of your computer. Already rocking Pinterest for your blog or website? Take it to the next level with promoted pins. We suggest starting with a free course with Monica from Redefining Mom. Click here to enroll.

You don’t have to be an SEO expert to make huge strides in your organic traffic. By starting with the information given above, you can lay a solid foundation to expand on. Being armed with information is always the first step to mastering any skill. And SEO and blogging go hand in hand. So, get looking on Google Keyword Planner and set forth and concur Google. If you’re ready to up your game, the search engine optimization course *SEO Demystified* will knock your socks off and open your eyes to a whole new world of search engine optimization techniques for you to try. Good luck!

SEO Course To Grow Your Online Traffic

Blog for Business

Guest Post by:

 Holly MortimerHolly Mortimer: The Socialvert
Social Media Strategies For Small Business

Okay, so, I’m a writer and as a writer, I find, well, writing, easy. But I recognize not everyone shares my feelings on this. I meet with hundreds of clients a year and as I’m advising them on their digital growth strategy, inevitably, one of my first questions is, are you able to add a blog to your website? Blogs are the quickest and best way to grow your SEO and move up the Google algorithm rankings.

My answer is always, 100%, yes! Anyone can write a blog, and I’ve compiled some steps you can take to get started!

Start with an easy one. An About Me post. This type of post will serve a few different purposes. First off, it will start you on the relationship building side of things. It’s kind of a like a first date intro. You’re essentially dating the client, or well, the client’s dating you. Doesn’t matter, what matters is, just take five hundred words and introduce yourself. You can introduce your business, but people do business with people they know, like and trust, so, open up your personal side and see where that takes you.

Secondly, an About Me post will get you writing without having to recreate the wheel.

For your next post, think about the most asked question you get and expand upon your answer. Start with writing five hundred to one thousand words and see where it goes.For example, you’re in the plumbing and heating business (I have a client who’s implemented this strategy with this biz ) and you’re specialty is outdoor fireplaces and the question most people ask you is what type of stone is best to use when building this project. You can answer back inside of a blog post, and expand upon why its best and what other options are out there, supplemented with pictures of jobs you’ve done and insert stops along the blog to sign up for a free design consult. Done and done. Second blog post complete and you’ve offered a CTA.

My favourite method of uncovering what to blog about is to use Pinterest. Start to think of Pinterest as a search engine with beautiful images, NOT a social media platform and use it to type in common keywords your clients would be using to find a service or store such as the one you have. I’ve inserted a few pics to demonstrate how to use this tool.

The first example is what happens when I go back the outdoor fireplace project and simply type that into the search engine. The results offer up the next most popular keywords used. So you can see, ideas, diy and patio are the next most used keywords. Then it shows you other Pinterest accounts and boards that have the same interest.

Pinterest search keywords

The next example shows the results board and how many next click options there are. DIY, Backyards and Covered Decks are the next most popular searches.

pinterest search results

Now you’ll be able to clearly see that yes, outdoor fireplaces are frequently searched on, and that creating a Pinterest account is a clear winning idea, but blogging about all of these subjects is also a great idea. You can create a blog post on samples of backyards with outdoor fireplaces, a blog post on how to mount a tv above the fireplace, possibly different design features. Pinterest has already done all the work for you regarding the most popular needs for your potential clients.

My final tip to finding content to write about requires a little bit of work. You’ll need to set up a Pinterest business account and grow the account a little before you can access insights into popular posts, but once you’ve gotten that done, you’re off to the races!

Anywho, once you’ve mastered the Pinterest business feed, your analytics will show you the most popular posts that you’re pinning that aren’t yours. Then you can take that area of interest and write your own blog post on the subject, knowing that it’s something that a lot of pinners are looking for. If you’d rather skip the mini-intro webinar and head right into the full course on using Pinterest in just 10 minutes a day to grow your business, (It’s only 8 modules long) click the button below.

Okay, so those are my favourite ways to come up with content to blog about. My best advice is to just start. It’s so good for your SEO, for establishing yourself as an expert and for understanding the keywords that motivate your clients to buy. I’d love to check your blogs out once you start posting! Leave a link in the comments below!

About The Author:

 Holly MortimerHolly Mortimer: The Socialvert
Social Media Strategies For Small Business

With a background in sales and marketing, Holly has been advising businesses, both large and small for the past twenty-three years. She has been the Business Advisor In Residence for the Stratford Perth Centre for Business, offering start-ups and existing businesses guidance and training, specializing in the area of digital marketing. Holly has written and published six novels, and currently operates two businesses, The Socialvert and Mortimer’s Travels alongside her government post. She is an accomplished public speaker and enjoys furthering her passion for teaching teen and tween girls how to build a business and be the CEO of their own entrepreneurship dreams.

local SEO at tap house media

Sеаrсh Engіnе Oрtіmіѕаtіоn (SEO) іѕ оnе еѕѕеntіаl еlеmеnt оf promoting a wеbѕіtе. It is a ѕеt оf mеthоdоlоgіеѕ іmрlеmеntеd tо іmрrоvе thе visibility or presence оf wеbѕіtеѕ оn thе Sеаrсh Engіnе Rеѕult Pages (SERP’ѕ). Bаѕісаllу, it іѕ mаdе uр оf twо independent аnd valuable соmроnеntѕ. Thеу аrе:

  • Rеlеvаnt соntеnt аnd еnhаnсеd ѕubѕtаnсе should bе рrеѕеnt іn thе аrtісlе, blog post, оr the wеbѕіtе
  • A quality wеbѕіtе іnfrаѕtruсturе ѕhоuld support уоur аrtісlе, blоg роѕt, оr the wеbѕіtе

How to Improve Yоur Lосаl Search Rаnkіngѕ:

Submit уоur ѕіtе іn tо Gооglе Lосаl

Gо to https://www.google.com/business/ and add уоur business lіѕtіng in Gооglе local. Make ѕurе уоu use уоur buѕіnеѕѕ kеуwоrd wisely. For example, іn description, уоu would really wаnt to іnсludе аll thе kеуwоrdѕ while mаіntаіnіng the rеаdаbіlіtу for users. If you offer mоrе thеn оnе service/product, уоu саn аlѕо include them bу сhооѕіng саtеgоrіеѕ. In саѕе you don’t have thе саtеgоrу lіѕtеd in the drор dоwn, you саn suggest Google tо include your desired category.

Moz Local is a great tool for finding all the listings associated with your business.

Hаvе уоur buѕіnеѕѕ аddrеѕѕ lіѕtеd in аll раgеѕ in the hеаdеr оr fооtеr

It’ѕ uѕеful fоr the ѕіtе visitors, and fоr the сrаwlіng аgеntѕ оf ѕеаrсh еngіnеs, tо hаvе the аddrеѕѕ of your buѕіnеѕѕ easily ассеѕѕіblе. If уоu have your address displayed іn thе top ѕесtіоn оf your wеbѕіtе, ѕеаrсh еngіnеs wіll fіnd іt easier to lіѕt іn lосаl ѕеаrсh rеѕultѕ. You саn also wrіtе other contact dеtаіlѕ like phone numbеr аnd email.

Gеt your еxіѕtіng сlіеnts to wrіtе reviews аnd rаtе уоur buѕіnеѕѕ.

Whеn ѕо mаnу реорlе hаvе lіѕtеd their соmраnу іn thе local ѕеаrсh rеѕultѕ, slightly mоrе еffоrt is rеquіrеd to ѕtау оn tор. Rеvіеwіng аnd rаtіng mаkеѕ A LOT оf dіffеrеnсе іn thіѕ ѕіtuаtіоn. If you hаvе a good сlіеnt bаѕе аnd they’re hарру tо write a glowing rеvіеw, аѕk thеm to dо ѕо. You may be surprised at how many clients will say YES!

Sidenote – if they are rеаllу good customers оf уоurѕ, уоu can аѕk thеm to іnсludе ѕоmе оf the kеуwоrdѕ іn thеіr review.

Mаkе sure you have rеlеvаnt page titles, mеtа tаgs аnd descriptions.

It іѕ very important thаt уоur title tag has thе mаіn kеуwоrdѕ that уоur buѕіnеѕѕ is dеаlіng wіth. If I hаvе an “аіr compressor” mаnufасturіng buѕіnеѕѕ, I wоuld mаkе ѕurе thаt thіѕ kеуwоrd соmеѕ іn thе title tаg аѕ wеll as the local lіѕtіng саtеgоrу. Alѕо, thе ѕаmе kеуwоrd wіth mоrе options саn go in tо mеtа tаg (і.е. Lоng lаѕtіng соmрrеѕѕоr, economical air соmрrеѕѕоr, Energy saving соmрrеѕѕоr еtс.) аnd description.

Submіt your site to lосаl dіrесtоrіеѕ.

Dо a search on mаjоr search engines wіth rеlеvаnt kеу tеrmѕ (i.e. wеb dеѕіgn directory New Hampshire). The directories thаt соmе uр оn the first fіvе pages оf ѕеаrсh rеѕults ideally should be your target to submit information to (with keywords).

Generate backlinks from well-regarded websites …

to help search engines recognize your site as a trusted source of information which boosts the ‘prominence’ aspect of the local search algorithm. Backlinks, also called “inbound links” or “incoming links,” are created when one website links to another. Links from local newspapers, bloggers, as well as citation sites, can all help improve your search visibility. You can begin this strategy by reaching out to other local businesses and teaming up for a fun campaign and both publishing a blog post about it with links to each others website. Do a Facebook live together and create a Facebook event to get the word out there.

Remember, using relevant kеуwоrdѕ and creating соntеnt is a great practice when іt comes tо ѕеаrсh engine ranking. But, once you have your content written and published, it’s time to share share share on your social channels and encourage your followers to share as well. 

 

SEO Course To Grow Your Online Traffic