WordPress 5.0 Update

WordPress 5.0 UpdateUnless you live under a rock, you’ve heard about the latest WordPress update set to launch in late November (2018). Out of all the updates we’ve lived through over these last few years, 5.0 is set to be a game changer for a number of reasons. First, and most importantly, you can kiss the classic WP editor good-bye. It’s time to start thinking (and designing) in blocks. Say what? WordPress 5.0 will introduce a new way of building pages with its new Gutenberg visual editor. Ugh, why mess with perfection? Excellent question! Once installed, Gutenberg will allow users to design and edit their pages while simultaneously seeing what that page looks like in real time. Its interface will consist of blocks that you can drag and drop to create styled layouts that previously could only be achieved with additional CSS work. Not sounding so bad anymore, is it? So, what can you do to get ready for WordPress 5.0 before it officially drops?

Below are 5 ways to prepare so you can be cool, calm, and collected when Gutenberg takes over:

Backup your website before doing anything. Do it now!

Try out Gutenberg Editor by installing the WordPress Plugin on a staging website. DO NOT dive into this update head first. Get comfy with the new way of driving WordPress so you can assure your clients they’re (still) in good hands. This will also help you test plugins that may not be compatible.

Update plugins and do your research to see if they will work on the new platform. Old versions of plugins may not include any Gutenberg functionality and you’ll want to find replacements so your website, or your clients’ website, doesn’t break.

Install this plugin that lets you use the Classic WordPress Editor. Again, your plugins and even your theme may be outdated and not compatible with the new version of WordPress. Sucks, I know. But with this plugin, you’ll have time to continue using the old way of designing while you make a plan for some major updates. I’m talking a website redesign on a Gutenberg friendly theme. Start thinking about it.

Get educated. Read up on Gutenberg and its functionality. Check into your plugins support pages and see if the developer has plans to make necessary updates. Check in with your theme developers and make sure you’re covered. With all third-party additions to WordPress, we always recommend doing your research before downloading. It pays to purchase premium plugins and themes so you know there will be ongoing development work to coincide with major WordPress updates. Just sayin’.

Increase Your Website Traffic, Tap House Media

Google chrome apps

If you’re a savvy business owner, chances are you’ve searched far and wide for tools to help you save time and money. Tech-based support is the best way to manage your day to day workload and productivity, make your life easier, and your business SO MUCH BETTER!

With so many choices out there, it’s hard to know where to look. Let’s begin with Chrome, our favorite browser for the most up to date, cutting edge extensions to help you get organized, stay focused, and take your business management skills to the next level.

TickTick – Todo & Task List: TickTick helps you completely organize your to-do list, focusing on the tasks you absolutely need to get done during the day. This app is 100% customizable, so you can set up recurring tasks, task classification, task reordering, task collaboration, and more. Our favorite TickTick feature is the ability to convert Gmails into tasks with one click. You can NOT ask for anything more!

Evernote Web Clipper is a favorite among Chrome lovers. This amazing extension lets you save just about anything you come across on the internet. Clip and save research articles, news stories, receipts, images, code snippets, you catch my drift here. When you need to revisit the information you clicked, simply head to your Evernote account and it’ll be there. Perfect for the business owner whose brain is completely fried most days.

DocuSign has been a lifesaver for us! With DocuSign, there’s no need to print out documents, sign them by hand, scan or photograph and upload them, then email to whomever. This extension is a productivity masters dream come true for contracts. Electronically sign documents and PDFs right from Gmail, Google Drive, or the Chrome browser. So easy!

Website Blocker If you find yourself endlessly scrolling through social media instead of crossing things off your to do list, you may need this extension more than you think. Website Blocker blocks the websites that distract you throughout the work day. Just choose your downfalls and set them up to be off limits during the time you actually need to be getting work done. You’ll be amazed at what you can get done after using this extension.

Grammarly We’re only human. We make mistakes and spell things wrong. So what, right? Wrong! Spelling errors are a big no no when you have all the tools in the world to help you spell things properly. So take control of yourself and add Grammarly to your extensions and let it check your spelling and grammar as you type. It’s a serious no-brainer!

Woorank is a popular SEO extension that takes the guesswork out of your SEO. It provides its users with extensive SEO reporting on any website. Use the tips it provides to help get your website to the top of the charts on Google.

MixMax  Ever wonder which emails your customers love and which ones go straight to the trash? Want to increase your email open rate? Who doesn’t? Master the art of email marketing with the help of Mixmax. This powerful extension helps you reach out more effectively to your customers and prospects. You can use it to track open rates, clicks, and downloads, and know who opens your emails when so you can send messages that get a better response. Everyone wins with this one.

MakeGIF Video Capture If you’ve been trying to find a simple way to make a GIF for your posts, look no further. This extension makes creating hilarious gifs easy. Capture frames from any HTML5 video and convert them into GIF animation. Drop those gifs into your next blog post, and watch your page views, social sharing, and comments blow up.

Loom Ok, so this one is NOT a Chrome extension but it needs to be shared with you all. Loom has been the biggest lifesaver for us. If you communicate on the regular with clients and find yourself writing novel sized emails to get your points across, spare yourself future carpal tunnel and install loom. With loom, you can share your screen, create a video for your client, and share in an email for better clarity and a much more personal approach to long explanations. The sky’s the limit with this perfect little app.

Tap House Media Video Institute of Skin Science

Sharicka Washington, owner of Institute of Skin Science, runs a tight ship inside her immaculate esthetics school in Stratham, NH.

When it came time to take her business to the next level, Sharicka decided it was high time to invest in some marketing – which is where Tap House Media entered the picture!

ISS needed some highly effective video testimonials produced to fully convey the quality of education received at the school, and the atmosphere experienced there by students and clients alike. We produced several videos from the client perspective, the student perspective and an overall general promotional video narrated by Sharicka herself. She will be able to display these videos on her website, social media, and on a special closed-loop HD display within Portsmouth Regional Hospital that she signed on with.

The goal is to get the word out about ISS and increase student enrollment. These new videos can do just that! Check them out:

Marketers who use video grow revenue 49% faster than non-video users.

What???

It’s true. Check out these other fascinating video marketing stats from wordstream.com!

Are YOU ready to take your business to the next level?

BOOST YOUR BUSINESS WITH VIDEO - GET IN TOUCH!

6 types of video to use in your online marketing
Black Friday specials 2017

We’re kicking off the holiday season with Black Friday discounts that won’t last long! If you’ve been on the fence about investing in your marketing efforts this Winter season, now’s the time to jump on our sweet offers and let us help plan your strategy to make 2018 YOUR BEST YEAR YET!

Here’s a super secret sneak peek:

ADVERTISING. BUY 3 MONTHS GET 2 FREE:

digital advertising

Get in the loop with Digital Advertising in the Seacoast. Starting on Friday, when you purchase 3 Months of Digital Advertising on our 10+ displays in Dover & Newmarket, you’ll receive 2 months FREE. We’ve chosen the area’s busiest establishments to get your message out to over 8,000 people who see our displays EACH WEEK! A perfect complement to your holiday marketing.

 

 

PRINTING. 20% OFF YOUR NEXT ORDER.

printingIn need of new business cards, brochures, or sales sheets? What about a giant banner or decal for your walls? We got you covered! Not only do we work with amazing printers in the area but we guarantee lightning FAST turnaround times. Place your next order with us and receive 20% off – whatever the job may be!

 

WEBSITE. $200 OFF OUR PROFESSIONAL WEBSITE PACKAGE.

Website designYes, you read that right. Now is the time to get started on your new or redesigned website. With $200 OFF our *Professional Package*, you’ll not only be saving that sweet sweet dough, but you’ll be investing in your brand the success of your biz in 2018. A new website is ALWAYS a good idea! Save this one for Friday and hop on this deal before it goes buh bye!

 

SEARCH ENGINE OPTIMIZATION (SEO). $50 OFF SEO AUDIT PACKAGE.

SEO AuditWondering how your website + online presence measures up to your competition? A complete SEO audit is the way to go! We’ll provide an easy to follow report of your website, calling out what’s good and bad. Then we’ll give you a full video breakdown with suggestions to make your website a SEO super hero! Don’t worry, you won’t be left in the dust. We can also help you implement the new suggested strategies too.

 

Want to Pre-Register for These AMAZING Deals?

Fill out our form to hold your spot!

sfc_logo_2016_finalThis past Summer, Drs. Whitney and Matt Swiesz, owners of Swiesz Family Chiropractic, were ready to take their business to a new level. They needed a complete rebrand – one that reflected their passion for empowering families to invest in their health and wellness and also to reflect their love of fitness.

 

As the parents of four boys, Drs. Whitney & Matt have an intimate knowledge of not only adjusting children, and the problems they present with, but also the difficulties of keeping them in good health. Both are very familiar with the challenges of encouraging a balanced diet, limiting electronic & video game use, and establishing proper sleep habits – just to name a few.

whitneys_headshot_cropweb

Drs. Whitney & Matt Swiesz

Both Whitney and Matt are total badasses and have been involved in Crossfit since 2008. Dr. Matt is also certified as a level 1 trainer. Both doctors are well versed on the unique injuries that can occur from competitive athletics, such as crossfit, and also advise their patients on prevention.

Being gym pals with both Whitney and Matt, The Tap House Crew was of course happy to oblige and began a fun collaboration that included a logo and website redesign, video’s with our friends at Seacoast Kettlebell, photography, content marketing, and advertising on Tap House TV.


Swiesz Family Chiropractic has two locations:

320 Sandown Rd # 1, East Hampstead, NH 03826 & 8 Jenkins Court #406, Durham, NH 03824. To schedule an appointment, call: 603.329.5491. Don’t forget to take advantage of their New Patient Package HERE!

Hiring Tap House Media to photograph your home is one of the best things you can do to make your listing shine. But before we arrive, there are a few things that need to be done to get your home in perfect selling shape.

Below is our ULTIMATE guide to prepare your home for a successful photography or video session.

Hire A Professional Stager:
If it’s in the budget, it would be to your benefit to hire a professional who can take care of the furniture arrangement and decor. There will be a big difference in the final outcome of the photos when a professional stager is involved in the design of the room.

If it’s not in the budget, then there are some things that you can do on your own to make your space look good. We recommend checking out Pinterest for staging and furniture arrangement ideas. Also, Target and HomeGoods are awesome places to find small updates, like new furniture pillows and throw blankets, to accessorize your new, improved space.

Deep Clean The House:
This seems like a NO BRAINER, I know, but have you ever walked through a showing and wanted to immediately take a shower? I have. GROSS! Make a huge effort to clean the living daylights out of your home – get in corners, scrub the bathtub, clean the mirrors, etc. It makes a lasting difference to an interested buyer to see the space they are interested in purchasing at its cleanest and most sparkly. If this means hiring a professional cleaning service, so be it. Nothing will turn buyers off more and not show the full potential of your home than grime on the counters and the lingering smell of cigs and kitty litter. Don’t forget to steam clean the rugs too!!

Get Rid Of Clutter:
When it comes to showing a home and its true potential, less is always more. Removing clutter will open up a whole new world of possibilities for furniture rearranging and upgrades. Having a generic space is more appealing to a buyer and will allow them to imagine what their life could be like in the home. So, if you plan to sell your home in the near future, do yourself a solid and start throwing things out or donating items you don’t use anymore. Little by little your home space will open up and you’ll be free of messy closets and rooms. Just think, the more you purge, the less you have to take with you when you sell that amazing home of yours. It’s a win win situation!

Remove Pets:
dogHaving a family pet make an appearance in a professional photo shoot can lend some character to a family home. I’m picturing a happy labrador retriever laying on the farmers porch next to a rocking chair on a beautiful afternoon. However, there is a time and a place for pet appearances and if you’re not a professional pet trainer as well, you better leave the fur babies out of the shot. Removing pets from the home temporarily also means getting rid of all traces of existence – fur covered dog bed, chew toys, water dishes, litter box, cat trees, leashes, etc.

Get Your Exterior Ready:
Having curb appeal matters! It’s your first chance to make a good impression. The front yard is the most important, but don’t neglect the back yard. Both need to make a statement equally.

Exterior tasks should include:

  • Weeding
  • Trim trees and shrubs
  • Remove leaves
  • Mow the lawn and edge with a trimmer
  • Wrap up garden hoses and put them away in the garage or shed
  • Pick up any items that may be laying around the yard, such as garden tools, garbage cans, toys, empty pots or pots with dead plants
  • Mulching
  • Move cars out of the driveway
  • Sweep the porch and sidewalks
  • If you have outdoor furniture, wipe it down and make sure that the cushions look clean and new

Let There Be Light:
Before The Tap House Crew arrives, do us a solid and let in the natural light. Open the blinds and curtains and turn on every light in the house. If you see a light is burned out, make sure to replace it with a high-wattage bulb to make the room brighter. If your home is dark, consider purchasing additional accent lamps from our favorite places – Target and HomeGoods.

Bathrooms 101:
This room needs some extra TLC. Don’t skimp on the deep clean here, people. Make mirrors shine and scrub the toilets and showers like your life depends on it. Also, place your best towels on the racks, remove soap dispensers, toothbrushes/toothpaste, shampoo from the shower and hanging door racks. Less is more when it comes to bathrooms!

The Kitchen:
Most people clutter their counters with everyday items – coffee pots, blenders, toasters, etc. This way, everything we need is right at our fingertips. However, when it comes to staging a kitchen, a cluttered counter will work against you. The first step here is to clear off the kitchen counters and de-clutter any large items (like your beloved crockpot). Next, remove items on the fridge doors – all of them. Clean appliances and keep your sink free of dishes. Bowls of fresh fruit or flowers are nice accents in a clean, de-cluttered kitchen.

Bedrooms:
De-cluttering is the name of the game in bedrooms as well! Make sure to remove any random items that may have snuck in over the years – exercise ball, thigh master, etc. Dress the beds with your best linens and fix any noticeable wrinkles. Pick up clothes, shoes or miscellaneous items from the floor. And last, open the curtains to let the sunlight in. Oh, and don’t forget to vacuum!

Living Room/TV Area:
Pay close attention to staging and decorating this room. This is the hub of family entertainment and an important factor in deciding whether or not to move a family to a home. We can’t stress this enough, reduce clutter to help this room look large, clean, and organized. Clean up wires or cords behind electronics and put away children’s toys. Upgrade picture frames (if need be) and remove family portraits from the walls. Make sure pictures/paintings are hung straight. Have a sweet fireplace? Turn that baby on during showings and the shoot.