If you’re running a business here in New Hampshire, you already know one thing for sure: our little corner of New England is mighty. Mighty talented, mighty connected, and full of mighty loyal customers who want to support local whenever they can. But here’s the catch… If they can’t find you? They can’t choose you. […]
In today’s fast-moving digital world, small businesses are constantly looking for ways to work smarter, save time, and stay competitive online. The good news? You don’t need a huge marketing department or an unlimited budget to create high-quality content or maintain a strong online presence. Tools like ChatGPT and other AI-powered platforms can streamline your […]
If you’re a small business owner operating online or in a brick and mortar location, staying on top of your local SEO strategy is going to be KEY in building your business back up these days. Local SEO (or search engine optimization) is an incredibly effective way to market your local business online. It helps businesses […]
Like many small businesses across the world, the Tap House crew is finding different ways to generate revenue and keep our business afloat during the COVID-19 pandemic. The downtime imposed has not been an easy pill to swallow. First came panic then came a complete pivot in priorities with many emotions in-between. Now that we’re […]
As a busy video production agency, we can confidently say that video marketing is no longer an “up-and-coming” content strategy like it was in 2017-2018. It’s DEFINITELY here and it’s a powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects. Not only is video marketing […]
Growing your list of email subscribers is one of the best things you can do for your business. Having a loyal following ready to read your blog posts or purchase your products or services is a sure-fire way to grow your business online. Serving your audience (or potential customers) with targetted content that speaks directly […]
As we’ve discussed, growing your email list is one of the most important steps in getting your blog or business to the next level. Even if you are on every social media channel and you share your content like crazy, you don’t own ANY of that (social) information or those people! Plus, with algorithms to […]
A lead is a person who has indicated an interest in your company’s services or products in some way, shape, or form. Lead generation is the MARKETING PROCESS of stimulating and capturing interest in your products or services for the purpose of developing a sales funnel and converting those leads into customers. Lead generation can […]
A CTA or call-to-action іѕ a buttоn оr lіnk рlасеd оn уоur wеbѕіtе that guіdеѕ a user to complete a tаѕk – lіkе filling out a fоrm or dоwnlоаdіng аn еBооk.
Unless you live under a rock, you’ve heard about the latest WordPress update set to launch in late November (2018). Out of all the updates we’ve lived through over these last few years, 5.0 is set to be a game changer for a number of reasons. First, and most importantly, you can kiss the classic WP […]