5 Video Marketing Mistakes #2

Consider yourself a talker? That can be a good thing to break the ice at parties but when it comes to video marketing, too much chatter can have a negative effect on your performance. Keep your videos short and sweet and remember, social channels like Instagram only allow 1min tops for you to get your point across. So, write a script, practice it, and eliminate the fluff so your audience stays engaged and you reap the benefits of a successful video marketing campaign.

Check out our suggestions in our fifth video from our series 5 Video Marketing Mistakes.

6 types of video to use in your online marketing

Tap House Media RE

The Tap House Crew photographs a TON of homes during the busy Spring & Summer selling season. We’ve seen the good, the bad, and the just plain ugly of home “staging”. We feel so passionate that professional photography + video can sell your home faster (and often for more $$$) that we put together a step by step guide for all the folks getting ready to sell.

Below is our ULTIMATE guide to prepare your home for a successful photography or video session.

Hire A Professional Stager

If it’s in the budget, it would be to your benefit to hire a professional who can take care of the furniture arrangement and decor. There will be a big difference in the final outcome of the photos when a professional stager is involved in the design of the room.

If it’s not in the budget, then there are some things that you can do on your own to make your space look good. We recommend checking out Pinterest for staging and furniture arrangement ideas. Also, Target and HomeGoods are awesome places to find small updates, like new furniture pillows and throw blankets, to accessorize your new, improved space.

 Deep Clean The House

This seems like a NO BRAINER, I know, but have you ever walked through a showing and wanted to immediately take a shower? I have. GROSS! Make a huge effort to clean the living daylights out of your home – get in corners, scrub the bathtub, clean the mirrors, etc. It makes a lasting difference to an interested buyer to see the space they are interested in purchasing at its cleanest and most sparkly. If this means hiring a professional cleaning service, so be it. Nothing will turn buyers off more and not show the full potential of your home than grime on the counters and the lingering smell of cigs and kitty litter. Don’t forget to steam clean the rugs too!!

 Get Rid Of Clutter

When it comes to showing a home and its true potential, less is always more. Removing clutter will open up a whole new world of possibilities for furniture rearranging and upgrades. Having a generic space is more appealing to a buyer and will allow them to imagine what their life could be like in the home. So, if you plan to sell your home in the near future, do yourself a solid and start throwing things out or donating items you don’t use anymore. Little by little your home space will open up and you’ll be free of messy closets and rooms. Just think, the more you purge, the less you have to take with you when you sell that amazing home of yours. It’s a win win situation!

 Remove Pets

Having a family pet make an appearance in a professional photo shoot can lend some character to a family home. I’m picturing a happy labrador retriever laying on the farmers porch next to a rocking chair on a beautiful afternoon. However, there is a time and a place for pet appearances and if you’re not a professional pet trainer as well, you better leave the fur babies out of the shot. Removing pets from the home temporarily also means getting rid of all traces of existence – fur covered dog bed, chew toys, water dishes, litter box, cat trees, leashes, etc.

 Get Your Exterior Ready

Having curb appeal matters! It’s your first chance to make a good impression. The front yard is the most important, but don’t neglect the back yard. Both need to make a statement equally.

Exterior tasks should include:

  • Weeding
  • Trim trees and shrubs
  • Remove leaves
  • Mow the lawn and edge with a trimmer
  • Wrap up garden hoses and put them away in the garage or shed
  • Pick up any items that may be laying around the yard, such as garden tools, garbage cans, toys, empty pots or pots with dead plants
  • Mulching
  • Move cars out of the driveway
  • Sweep the porch and sidewalks
  • If you have outdoor furniture, wipe it down and make sure that the cushions look clean and new

 Let There Be Light

Before The Tap House Crew arrives, do us a solid and let in the natural light. Open the blinds and curtains and turn on every light in the house. If you see a light is burned out, make sure to replace it with a high-wattage bulb to make the room brighter. If your home is dark, consider purchasing additional accent lamps from our favorite places – Target and HomeGoods.

 Bathrooms 101

This room needs some extra TLC. Don’t skimp on the deep clean here, people. Make mirrors shine and scrub the toilets and showers like your life depends on it. Also, place your best towels on the racks, remove soap dispensers, toothbrushes/toothpaste, shampoo from the shower and hanging door racks. Less is more when it comes to bathrooms!

 The Kitchen

Most people clutter their counters with everyday items – coffee pots, blenders, toasters, etc. This way, everything we need is right at our finger tips. However, when it comes to staging a kitchen, a cluttered counter will work against you. The first step here is to clear off the kitchen counters and de-clutter any large items (like your beloved crockpot). Next, remove items on the fridge doors – all of them. Clean appliances and keep your sink free of dishes. Bowls of fresh fruit or flowers are nice accents in a clean, de-cluttered kitchen.

 Bedrooms

De-cluttering is the name of the game in bedrooms as well! Make sure to remove any random items that may have snuck in over the years – exercise ball, thigh master, etc. Dress the beds with your best linens and fix any noticeable wrinkles. Pick up clothes, shoes or miscellaneous items from the floor. And last, open the curtains to let the sunlight in. Oh, and don’t forget to vacuum!

 Living Room/TV Area

Pay close attention to staging and decorating this room. This is the hub of family entertainment and an important factor in deciding whether or not to move a family to a home. We can’t stress this enough, reduce clutter to help this room look large, clean, and organized.  Clean up wires or cords behind electronics and put away children’s toys. Upgrade picture frames (if need be) and remove family portraits from the walls.  Make sure pictures/paintings are hung straight. Have a sweet fireplace? Turn that baby on during showings and the shoot.

Increase Your Website Traffic, Tap House Media

#4 On-Screen Graphics

Chances are, you want to add some super sweet graphics to your video marketing campaign. That’s great but be sure to avoid some rookie mistakes to make your video look polished and professional. If you’re a MAC person, iMovie can do the trick without extensive training and hair pulling. Also, there are plenty of apps out there to edit/add graphics right on your phone.

Check out our suggestions in our third video from our series 5 Video Marketing Mistakes.

6 types of video to use in your online marketing

Working with local and national nonprofit organizations are some of the most fun and rewarding projects for the tap house crew. More often than not, we’re able to really tap into our creativity and lead the organization into some serious brand awareness and give their marketing efforts and website presence a huge overhaul. This was the case with the United Ostomy Associations of America (UOAA).

UOAA is a 501(c)(3) nonprofit organization that supports, empowers, and advocates for people who have had or who will have ostomy or continent diversion surgery. When their administration presented Tap House Media with their website concerns and vision for their future, we knew this project would take some intense brain power and organization to consolidate information, marry their past history with their future brand goals, and present their national audience with serious and engaging information to people who have undergone ostomy or continent diversion surgery.

First and foremost, our goal was to take their website presence to the next level. Having almost 50,000 views a month, ostomy.org was already experiencing its fair share of website traffic. But without a responsive design, their former website was becoming subject to Google’s penalties and losing out on reaching more of their target audience. This was a problem!

The project began by creating a clean, modern user experience that took viewers through an educational journey about ostomy awareness. Information was divided up by topic and consolidated to present the most important topics in the ostomy community today. We added an engaging blog and events component where UOAA can advertise their upcoming Run for Resilience 5K’s, Ostomy Awareness Day, and 2019 National Conference. A robust Advocacy page was also added to highlight specific information, successes, and issues affecting people with ostomies.

UOAA’s updated website has given new life to their abundance of resources found throughout the site. Whether you’re a person with an ostomy or continent diversion or family member, friend, or caregiver, ostomy.org should and will be your go to source for support and education.

For more information about UOAA, contact them toll free at 1-800-826-0826.

Website Before Tap House Media:

UOAA website Before

Website After Tap House Media:

Uoaa After

Increase Your Website Traffic, Tap House Media

drive-traffic-to-your-blog

Thеrе аrе thousands оf blоgѕ thаt have failed simply bесаuѕе the оwnеr did nоt рut іn the еffоrt оr tіmе tо maintain іt. Yоu hаvе tо run уоur blog the ѕаmе way уоu would run уоur buѕіnеѕѕ wеbѕіtе – content needs to be up-to-date, relevant to your business, informative, and easy to read.

Oftentimes, bloggers gone wrong were just nоt рrераrеd tо tаkе on the wоrk that’s rеquіrеd tо make that blog stand out from the competition. Thеrе’s a lot mоrе bеhіnd the ѕсеnеѕ work thаn creating content аnd hoping реорlе wіll automatically follow. It’ѕ uр tо уоu tо gо аftеr уоur target audience аnd provide them wіth a good rеаѕоn tо rеаd уоur blоg dаіlу or weekly.

Below are 7 foolproof ways to drive traffic to your blog and begin generating leads:

Frеѕh Cоntеnt – Lеt’ѕ fасе іt, there’s not оnе реrѕоn that wаntѕ tо vіѕіt a bоrіng blоg thаt’s never uрdаtеd. Post nеw соntеnt tо іt often – once or twice a week. Thе bеѕt way tо gеt thіѕ done іѕ to ѕіmрlу batch write posts ѕо thаt уоu’re armed and ready. If you’re working with WordPress, you can add as many blog posts as you want and schedule them to appear at ideal times. Bottomline: Batch write + schedule posts = time saver & less stress.

SEO Marketing – You wаnt tо be sure tо аlwауѕ uѕе relevant kеуwоrdѕ іn thе content уоu wrіtе. Hаvіng a kеуwоrd dеnѕіtу оf thrее tо tеn percent hеlрѕ уоu tо gеt a hіghеr раgе rаnkіng in ѕеаrсh еngіnеѕ. Yоu want tо bе ѕurе to bаѕе your оwn keywords around thе рорulаr words for thе niche уоu are іn. If you’re using WordPress, install the plugin Yoast SEO to help optimize your website.

Social Nеtwоrkіng – Thеrе are lots оf ѕосіаl mеdіа ѕіtеѕ out there and yоu can jоіn the majority оf thеm fоr frее – Facebook, Twіttеr, & Instagram just to name a few. Yоu wаnt tо ѕіgn up fоr an ассоunt, fіll іn уоur рrоfіlе аnd ѕtаrt tо network & make connections. Facebook is undoubtedly the most effective social media marketing tool with over 1.4 billion users and over 900 million of those users visiting the site every day. So if you’re not currently on Facebook, you’ll want to sign up with a business account ASAP. Pinterest is another search engine tool that has the ability to drive thousands of viewers to your website when used correctly – I’m serious! Click here to read more about how Pinterest can help boost your business > *Pinterest is Awesome*

Guest Blogging – Guest blogging is alive and well! Network with your community and offer to write posts that relate to your business niche. This is a win/win for both you and your collaborator for content creation and generating new views to both blogs. A great place to make broader based connections is Facebook (Facebook business groups). See below…

Jоіnіng Fоrumѕ – Join business fоrumѕ аnd networking events. Facebook business groups and your local chamber of commerce are two great places to start. Yоu’re a buddіng еntrерrеnеur аnd you’ll wаnt tо mаrkеt уоurѕеlf to thе right сrоwdѕ, generate leads, and convert. The benefit to a face-to-face meet and greet (like a chamber event) is that you can market to your local community. Facebook comes in handy by giving you the ability to post links and engage with a client base outside of your location, giving you the ability to build your network of readers and potential clients.

Facebook groups we love:

> Boss Moms

> Smart Passive Income with Pat Flynn

Visit оthеr blоgѕ – Anytime ѕоmеоnе vіѕіtѕ уоur blоg, уоu’ll wаnt to return the fаvоr. Show some support for other fellow bloggers by cross promoting on social media and adding your own comments to their pages.

Uѕе RSS Fееdѕ – RSS іѕ аn аbbrеvіаtіоn fоr “Rеаllу Sіmрlе Sуndісаtіоn.” Anytime rеаdеrѕ gо tо уоur blоg they саn ѕubѕсrіbе tо уоur fееd аnd rесеіvе еmаіl uрdаtеѕ whеnеvеr you роѕt new соntеnt. Thіѕ іѕ thе ѕіmрlеѕt wау fоr them to follow your blоg аnd not hаvе tо ѕреnd аll thеіr time online еасh dау.

Increase Your Website Traffic, Tap House Media

5 Video Marketing Mistakes #2

#3 Bad Lighting

Lighting can be tough to master. What type of lighting system to use and how to brighten your subject can pose some serious conundrums for a beginner. With a little help from us, you can up the ante on your video skills and show your audience that you’re a video lighting NINJA!

Check out our suggestions in our third video from our series 5 Video Marketing Mistakes.

6 types of video to use in your online marketing

Tap House Media RE

If you’re a Real Estate agent using iphone photos for your listings, you may want to rethink your approach. Not only do homes sell faster, and oftentimes for more money, with professional photography but your brand depends on the level of professionalism that comes along with providing quality services to your clients. Think about it, if a seller is given a choice between an agent that takes their own photos, and one that uses a professional, they are more likely to go with the agent utilizing professional photography. It’s a NO BRAINER!

Real Estate is a dog-eat-dog profession and standing out from the crowd can be difficult with such a saturated market. Investing in building a relationship with a professional can take the stress off of your day-to-day “to do” list by relieving that pressure that comes along with photography. A professional real estate photographer will take the photos, edit them to reflect the actual look and feel of the home (regardless of lighting challenges) resize them to ideal dimensions for MLS, and deliver them directly to you electronically, ready to be uploaded and marketed. They can also provide you with a virtual tour, and host it on their servers.

Oftentimes, your real estate photographer can assist in your marketing efforts. Many professionals display their latest work on their social media pages and website. Ask if they can give your listing a boost and mention your name. This will help with exposure for your brand and most importantly, your listing. They can also give you guidance and ideas for brochures, flyers, and other print & online media, helping you reach your sellers target buying audience.

Sellers also love to know you use a professional photographer. Ask your photographer to provide you with a portfolio that showcases their best work. By including this in your marketing material you leave with a seller, they are able to see the superior product that you will deliver and more often than not, you’ll earn their business.


 

Increase Your Website Traffic, Tap House Media

5 Video Marketing Mistakes #2

#2 Bad Sound Quality

Sound quality is, well, pretty darn important if you want to appear professional in your video marketing campaigns. There are a number of inexpensive ways to improve your sound quality if you think (and hear) that voices are not being picked up well or articulated enough to get your messaging across. Check out some examples in our second video from our series 5 Video Marketing Mistakes.

6 types of video to use in your online marketing

Facebook Algorithm

Guest Post by:

 Holly MortimerHolly Mortimer: The Socialvert
Social Media Strategies For Small Business

So by now, you’ve heard that Facebook has made one of the biggest algorithm changes they’ve almost EVER done. And by now, you’ve probably also heard a lot of fear mongering and are completely re-thinking your Facebook marketing strategy. It’s true, there are a ton of new changes about to be implemented and some of them are slowly rolling out, but it’s not something you need to panic about. You and your business need Facebook. It’s the single most effective and affordable ad platform out there, I truly believe that. So let’s dive into the changes and how you can roll into 2018, totally prepared and ready to blow the top off your business.

The News Feed

Facebook newsfeedThe News Feed is being overhauled. Well, actually, all of Facebook’s products are subject to this change, but they’re rolling it out over the News Feed first. Facebook has decided that there is too much branding and unwanted content in the News Feed. It’s over crowded, there’s no more room for anything and so, all of the unwanted stuff has to go. That means getting access to new clients is about to become a whole new ballgame.

The News Feed is now going to be a place of meaningful community building, not selling. There will definitely be selling still going on, it’s going to look a lot different and sometimes not so different. Vaguebooking enough for you? If you’re interested in paying for ad space, you can still gain access to this new market, but if you’re not, it’s going to become extremely difficult to organically gain ranking inside the new algorithm.

Here’s how you’re going to do it. Remember that meaningful communication thing? Yeah, it’s your only ticket into the News Feed without paying for ads. Facebook is now ranking relevance (each post is given a relevance score between 1 and 10 – this score determines your ability to reach the most users as possible) by the meaningful conversations going on in the comments section of each post. Meaningful conversations between users, not you, the brand and users, but your clients talking to your other clients. Facebook wants users to start talking to each other, and, wait for it, in long form. The longer the comment, the higher the ranking. No one word answers are going to cut it.

So, now your job as the business owner is going to be a two step process. First off, you need to decide whether spending your time trying to sort this out without advertising is worth it for your business. Really take a hard look at your efforts and your results, and you may come to the conclusion Facebook isn’t your platform anymore. (Of course, if you’ve read my work, you’ll know I’m a huge fan of Pinterest as your best alternative…just saying)

Okay, so you’ve decided this is where your people are, and you’re staying, come hell or algorithm changes. How in the world are you going to make this work. It’s going to take a shift of thinking about your posts. Here’s the other incredible kicker, video isn’t going to be favoured any longer. Watch for Facebook Watch to be the place to find video, not your News Feed. However, Facebook Live is still the most algorithm friendly post inside your News Feed. It’s time you figured out how to use it. (Completely shameless side note, I’ve got a quick little training on getting started with Facebook Live…and it’s only $25 y’all! Click here to grab it.)

Okay, so you’re developing a Facebook Live strategy that encourages conversation in your comments section between your fans, now what? Here’s my quick list of things to do and things not to do. For more information on any of these, catch me live inside my very own Facebook Group, The Socialvert Studio. You can request to join HERE.

Your Facebook Strategies

I’ve compiled a stock pile of other strategies to help you get aligned with the Book of Face’s new changes.

Whatever you do, do not implement a strategy that asks for comments. You’ll get demoted inside the algorithm no matter how great your post is. It’s called Engagement Baiting and it’s absolutely not allowed.

Choose your post topics very, very strategically. Come up with hot button topics inside your business, choose topics that encourage your audience to share their point of view, their ideas and their experiences. Of course, do this without directly asking them to. Insert giant sigh.

GIFs and Quote graphics are about to be a thing of the past. The emphasis is on your words. Of course, a great brand consistent image is a must to catch your client’s eye, but the algorithm is looking at your words and your engagement.

Post Likes no longer count for much of anything.

Hire a professional. It’s never been more important to get this right. However, make sure you vet your professional before hiring them. Make sure they are well aware of this algorithm change and have a strategy to combat it.

Get comfortable with the Ads Manager. Or, find a professional who’s both in tune with the new changes and understands the Ads Manager. It’ll pay off over and over again.

On the other hand, understand that ad spends are going to go up for a while.

Don’t think that switching all your posts to your personal page is going to trick the algorithm. The changes apply TO EVERYONE AND EVERYTHING. Personal pages are now subject to the same rules as Business Pages. As Groups. As Messenger. As Events. Doesn’t matter where you try to post, you’re going to have to get with their program.

Events and Groups are going to be great places to hang out as business owners. Why? Because inside these products (yes, they are separate products inside of the Facebook umbrella) there are a ton of meaningful conversations going on.

Get familiar with bots. Messenger is going to be your growth product, and being able to take the conversations offline with bots is going to be a huge advantage for your business.

Don’t panic, evolve. Understand everything you can about what’s happening and evolve. This could be a huge win for you if you can figure out a way to start conversations!

So, ditch the anxiety and figure out if your strategy is to stay on Facebook as a piece of your social media marketing strategy. Then, implement these changes and report back. I’d love to hear your success stories!

Are you looking for a group that offers answers to your digital marketing questions? Guidance, support and education? And you’re a woman in business? Check out Your Business Evolution, my new community for women who are running a side hustle or a full-time gig and looking for their tribe AND a ton of help improving their digital offerings. Incredible access to myself and your peers for a great price, along with webinars, group coaching and guest lectures!

About The Author:

 Holly MortimerHolly Mortimer: The Socialvert
Social Media Strategies For Small Business

With a background in sales and marketing, Holly has been advising businesses, both large and small for the past twenty-three years. She has been the Business Advisor In Residence for the Stratford Perth Centre for Business, offering start-ups and existing businesses guidance and training, specializing in the area of digital marketing. Holly has written and published six novels, and currently operates two businesses, The Socialvert and Mortimer’s Travels alongside her government post. She is an accomplished public speaker and enjoys furthering her passion for teaching teen and tween girls how to build a business and be the CEO of their own entrepreneurship dreams.

#1 Bad Composition

Video marketing is a fantastic way to engage your audience, show your companies personality, and sell your services on your blog or social channels. Seriously, if you don’t have a video marketing strategy in the works, you need to get on that. Did you know that including a video on a landing or sales page can increase conversion by 80%? Fact!

Now that your video gears are grinding, check out 5 Video Marketing Mistakes to Avoid (like the plague). First video is all about composition. Enjoy!

#2 Bad Sound Quality

Sound quality is, well, pretty darn important if you want to appear professional in your video marketing campaigns. There are a number of inexpensive ways to improve your sound quality if you think (and hear) that voices are not being picked up well or articulated enough to get your messaging across. Check out some examples in our second video from our series 5 Video Marketing Mistakes.

#3 Bad Lighting

Lighting can be tough to master. What type of lighting system to use and how to brighten your subject can pose some serious conundrums for a beginner. With a little help from us, you can up the ante on your video skills and show your audience that you’re a video lighting NINJA!

Check out our suggestions in our third video from our series 5 Video Marketing Mistakes.

#4 On-Screen Graphics

Chances are, you want to add some super sweet graphics to your video marketing campaign. That’s great but be sure to avoid some rookie mistakes to make your video look polished and professional. If you’re a MAC person, iMovie can do the trick without extensive training and hair pulling. Also, there are plenty of apps out there to edit/add graphics right on your phone.

Check out our suggestions in our fourth video from our series 5 Video Marketing Mistakes.

#5 Your Video is Too Long

Consider yourself a talker? That can be a good thing to break the ice at parties but when it comes to video marketing, too much chatter can have a negative effect on your performance. Keep your videos short and sweet and remember, social channels like Instagram only allow 1min tops for you to get your point across. So, write a script, practice it, and eliminate the fluff so your audience stays engaged and you reap the benefits of a successful video marketing campaign.

Check out our suggestions in our fifth video from our series 5 Video Marketing Mistakes.

6 types of video to use in your online marketing