Like many small businesses across the world, the Tap House crew is finding different ways to generate revenue and keep our business afloat during the COVID-19 pandemic. The downtime imposed has not been an easy pill to swallow. First came panic then came a complete pivot in priorities with many emotions in-between. Now that we’re […]
As a busy video production agency, we can confidently say that video marketing is no longer an “up-and-coming” content strategy like it was in 2017-2018. It’s DEFINITELY here and it’s a powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects. Not only is video marketing […]
Growing your list of email subscribers is one of the best things you can do for your business. Having a loyal following ready to read your blog posts or purchase your products or services is a sure-fire way to grow your business online. Serving your audience (or potential customers) with targetted content that speaks directly […]
As we’ve discussed, growing your email list is one of the most important steps in getting your blog or business to the next level. Even if you are on every social media channel and you share your content like crazy, you don’t own ANY of that (social) information or those people! Plus, with algorithms to […]
A lead is a person who has indicated an interest in your company’s services or products in some way, shape, or form. Lead generation is the MARKETING PROCESS of stimulating and capturing interest in your products or services for the purpose of developing a sales funnel and converting those leads into customers. Lead generation can […]
A CTA or call-to-action іѕ a buttоn оr lіnk рlасеd оn уоur wеbѕіtе that guіdеѕ a user to complete a tаѕk – lіkе filling out a fоrm or dоwnlоаdіng аn еBооk.
Branding, branding, branding! Regardless of the business you’re in, branding is a vital part of the success and growth of your company. But not just any branding — effective branding.
Your homepage is traditionally the most visited page on your website. You only have a *few short seconds* to grab your reader’s attention, entice them to read more and click your Call-to-Action. This means your copy and imagery need to spark an instant attraction or chances are your potential lead will be a thing of […]
Guest Post by: Brandi Johnson: Hey Brandi Marketing Made Easier – Just Ask. With all the different ways that you can market your business, it can be challenging to know where to start. You’ll probably flock to social media channels where everything seems so bright and shiny and new. But there’s one channel that’s been […]
Tap House Media builds A LOT of WordPress websites. We see trends come and go, themes rise to the A+ list, and plugins become even more plentiful and powerful over time. I have my favorites — plugins that I use with every single website I build, ones that have stood the test of time and […]