two-women-on-computer

Search Engine Optimization (SEO) can be a scary world for a blogger or business owner to enter. Especially if you’re fresh out of the gate. You know you need a content marketing system to help grow your following but how can you factor SEO into that plan if you’re a complete newbie? Understanding Google’s algorithm takes some practice but can be achieved with a bit of trial and error and on-page improvements to your posts.

SEO Strategy For Online Growth

If you’re just starting out, there’s really no need to get crazy with SEO quite yet. We suggest starting slow and mastering the basics before diving in head first. Read our suggestions for implementing a simple SEO plan that can make a HUGE impact on your Google rankings in as little as a few weeks.

Below are 7 easy ways to improve your SEO rankings and increase your organic traffic fast

 Research In Demand Keywords: Before pouring your heart and soul out online, head over to Google Keyword Planner and do a search for niche specific keywords related to your blog. You’re going to want to use keywords that have a high monthly search (10K – 100K) but low to medium competition. This is going to be your best bet for ranking on page 1 for your blog post.

*Note that If you choose to use a high competition keyword you’ll be going up against massive amounts of information that have already been written, published, and ranked on Google. So make things easy for yourself and choose keywords appropriately.*

The best part of Google Keyword Planner is that it offers “ideas” for related keywords that you can tie in and sprinkle around your post. Not only is Google Keyword Planner a powerful keyword research tool but also a fantastic brainstorming tool. Did I happen to mention it’s FREE?

 Improve Your Website Speed: I can’t stress enough how important this is! Did you know that even 1 second delay in page load time can lead to a WHOPPING 7% loss in conversions, 11% fewer page views, and a 16% decrease in customer satisfaction? Not to mention hurt your SEO rankings with our best pal, Google. Having a speedy website starts with a reliable website host. Do your research and choose a platform that has excellent customer reviews, guaranteed uptime, and fast servers. It’s also a good idea to boost website speed by using a CDN, a caching plugin, and an image optimizer.

To determine if you’re already lacking in the speed department, head to GTMetrix for detailed fix suggestions and issues affecting your website speed. Our suggestions for best WordPress hosting platforms with top-notch speed performance are WP Engine, InMotion Hosting, and SiteGround. For a more in-depth explanation of why we love these platforms, read our post Our Top Picks For WordPress Website Hosting.

 Start Writing Captivating Headlines: Writing strong headlines will be your best tool for luring readers. Telling your audience how you’ll solve their problem or answer their questions should be front and center in your post title. Using action or power words alongside your keyword(s) will intrigue your potential customers to read more. A few words to encourage clicks are must-have, hack, complete, ultimate, formula, epic. (i.e 10 Must-Have Plugins For Your WordPress Website or Our Ultimate Home Page Checklist To Convert Website Leads).

If you’re stuck in this department, borrow titles and descriptions from Google AdWord & Facebook Ads. Rember your readers are looking to solve a problem when searching on Google. Telling them how you’re going to do this in 10 words or less is going to be your best bet for getting clicks.

 Post Long, Engaging Content (at least 1,800 words): You’re the expert in your field, right? So hunker down and write a solid post complete with all those high searched (with low-medium competition) keywords strategically placed throughout your post. Writing valuable content takes time. You may work well with an outline or you could be a stream-of-conscious writer. Either way, make sure you have a plan to cover all your important pieces to your content puzzle complete with engaging imagery or videos. Of course, you’ll need to make your imagery SEO friendly with descriptive image names and alt text. Read more about SEO friendly imagery here.

SEO Course To Grow Organic Traffic And Boost Your Business

 Write Guest Posts On Other reputable Blogs: Being a guest blogger can give your website so much street cred through backlinking. A backlink is one of the most valuable pieces of SEO gold because it’s essentially a “vote of confidence” from one blog (or website) to another.  Receiving a popular backlink is a signal to search engines that your content is valuable and worthy of appearing on a search engine result page (SERP). If you belong to a few Facebook groups with good engagement, you could find bloggers in your niche to cross-promote with. I find that strategy to be the most user-friendly for bloggers who are just starting out as the group is usually a supportive community of people encouraging growth and success for their fellow entrepreneurs and bloggers. When you reach out for a guest post opportunity, make sure to include contextual links in your article, instead of just the author byline.

 Establish A Link Building Strategy: Breathe new life into a dying blog post or establish an interlinking system by adding links to other posts (created by you) in your article. This process will establish a site architecture with a crawlable link structure thus helping Google better understand what your content is about. Interlinking also encourages people to spend more time on your blog, which improves bounce rates, allowing Google to see you as a legit resource for your keyword(s). Woah, did you get all of that? Internal linking is really a super easy way to help your SEO improve with very little effort.

Start Using Pinterest: Last, but definitely not least, set up a Pinterest account for business and start pinning all of your blog posts. Somehow, in the midst of the social media rise, Pinterest got coupled in with platforms like Facebook and Twitter and became looked at as another social outlet. But it’s really not. The best way I can describe Pinterest is a hybrid between a visual search engine and social platform. As a visual search engine, your imagery and keywords play together to make magic happen. Millions of people are actively searching for information and solutions on Pinterest. What they receive are results in the form of Pins where you entice your potential reader to click for more information with captivating imagery and headlines. Brilliant, right?

Learning this platform takes a bit of time to master but with determination, you can start seeing MASSIVE traffic to your website even if you’re posts are fresh out of your computer. Already rocking Pinterest for your blog or website? Take it to the next level with promoted pins. We suggest starting with a free course with Monica from Redefining Mom. Click here to enroll.

You don’t have to be an SEO expert to make huge strides in your organic traffic. By starting with the information given above, you can lay a solid foundation to expand on. Being armed with information is always the first step to mastering any skill. And SEO and blogging go hand in hand. So, get looking on Google Keyword Planner and set forth and concur Google. Good luck!

SEO Course To Grow Your Online Traffic

WordPress 5.0 Update

WordPress 5.0 UpdateUnless you live under a rock, you’ve heard about the latest WordPress update set to launch in late November (2018). Out of all the updates we’ve lived through over these last few years, 5.0 is set to be a game changer for a number of reasons. First, and most importantly, you can kiss the classic WP editor good-bye. It’s time to start thinking (and designing) in blocks. Say what? WordPress 5.0 will introduce a new way of building pages with its new Gutenberg visual editor. Ugh, why mess with perfection? Excellent question! Once installed, Gutenberg will allow users to design and edit their pages while simultaneously seeing what that page looks like in real time. Its interface will consist of blocks that you can drag and drop to create styled layouts that previously could only be achieved with additional CSS work. Not sounding so bad anymore, is it? So, what can you do to get ready for WordPress 5.0 before it officially drops?

Below are 5 ways to prepare so you can be cool, calm, and collected when Gutenberg takes over:

Backup your website before doing anything. Do it now!

Try out Gutenberg Editor by installing the WordPress Plugin on a staging website. DO NOT dive into this update head first. Get comfy with the new way of driving WordPress so you can assure your clients they’re (still) in good hands. This will also help you test plugins that may not be compatible.

Update plugins and do your research to see if they will work on the new platform. Old versions of plugins may not include any Gutenberg functionality and you’ll want to find replacements so your website, or your clients’ website, doesn’t break.

Install this plugin that lets you use the Classic WordPress Editor. Again, your plugins and even your theme may be outdated and not compatible with the new version of WordPress. Sucks, I know. But with this plugin, you’ll have time to continue using the old way of designing while you make a plan for some major updates. I’m talking a website redesign on a Gutenberg friendly theme. Start thinking about it.

Get educated. Read up on Gutenberg and its functionality. Check into your plugins support pages and see if the developer has plans to make necessary updates. Check in with your theme developers and make sure you’re covered. With all third-party additions to WordPress, we always recommend doing your research before downloading. It pays to purchase premium plugins and themes so you know there will be ongoing development work to coincide with major WordPress updates. Just sayin’.

Increase Your Website Traffic, Tap House Media

Dr. Wilson of Acupetvet

 

Dr. Tasha Wilson loves needles – acupuncture needles, that is. She’s so confident in its ability to treat and heal chronic pain and disease that she’s set up shop in her Jeep and travels to her patient’s homes. For these pet owners, Dr. Wilson’s services have been a godsend! For injured and elderly dogs, receiving veterinary care at home makes it SO much easier to relax and find comfort. We’ve all seen that dog in the waiting room panting, hiding behind its owner, or worse, laying of the floor refusing to move. Yea, that’s stressful for all parties involved. Dr. Wilson wanted to make it easy for everyone and bring her healing tools to the animals. Mission complete!

Dr. Tasha Wilson of AcupetvetMy first encounter with Dr. Wilson was when I summoned her to help my elderly border collie, Maggie. Maggie was an amazing dog – the best! She caught frisbee’s, chased balls, and hiked mountains. She was so intelligent that I probably could have trained her to fetch me a beer from the fridge. She was 13.5 years old and hurtin’ from her years of adventure. I needed to find her treatment that didn’t involve sedation. She had a weak stomach and pills made her nauseous. Dr. Wilson began acupuncture and cold laser therapy treatment twice a week, eventually weaning her down to once a week. She was a NEW dog – spunky, happy, goofy. It was like voodoo magic. She thrived and Dr. Wilson and I connected often about Maggie’s progress and future treatment plan. Because of this service, Maggie went on to live to 15 years and 1-month-old – wicked old for a dog. She loved her family and smiled til the day she passed away.

When Dr. Wilson approached me about a website redesign, I jumped at the chance to turn her into a Tap House Media client. Her business is so unique and had so much potential for growth. I knew we could turn her website into a marketing platform that engaged potential clients and converted leads. We began with an updated UX experience and placed her most important services on the top navigation. We also strategically placed call-to-actions around the site making it easy for clients to schedule appointments. Giving the user an easy walk through on the home page was our goal. No fluff – just facts about Dr. Wilson and her service benefits. A strategic SEO strategy was implemented along with a lead generation campaign for her popular New Patient Package. Stay tuned for a blog in the works!

Find yourself intrigued? Take a browse through her website at acupetvet.net

 

Increase Your Website Traffic, Tap House Media

Anatomy of a Sales Funnel Tap House Media

Lead generation is the marketing process of stimulating and capturing interest in a product or service for the purpose of developing a sales pipeline (or marketing funnel). It is a proven way to capture business leads and build long-lasting relationships with your customers. You’ve heard of the term “Sales Funnel” but what exactly does it entail?

Glad you asked! Let the Tap House Team break it down for you right here with a funnel from our friends over at LeadPages:

sales-funnel-success

VISITOR:
A visitor has discovered your business or offer through one of your marketing channels, whether that’s your website, blog, or social media page, or perhaps Facebook advertising. On any of these channels, you’ll need to have a …

Tap House Media Sales Funnel example

 

CALL-TO-ACTION:
A call-to-action or CTA is an image, button, or message that calls website visitors to take some sort of action (Sign Up, Download, Get Started). When it comes to lead generation, this action should navigate to a …

Tap House Media Sales Funnel example CTA

 

LANDING PAGE:
A landing page is a web page a visitor lands on for a distinct purpose. This page should ONLY include information about the product, service, or offer in your advertisement. While a landing page can be used for various reasons, one of its most frequent uses is to capture leads through …

Tap House Media Landing page example with Lead pages

 

ONLINE FORM:
Forms are typically hosted on landing pages, although they can technically be embedded anywhere on your site. They consist of a series of fields (name, email, etc.) that collect information in exchange for an …

Tap House Media Sales Funnel Offer example

 

OFFER:
An offer is the content or something of value that’s being “offered” on the landing page. The offer must have enough value to a visitor to merit providing their personal information in exchange for access to it.

Tap House Media Sales Funnel offer

 

LeadPages is our #1 recommendation for building effective landing pages that help generate leads, grow your email list, and make sales.

Click Here To Try Leadpages for yourself!

6 types of video to use in your online marketing

Home page checklist

Your homepage is traditionally the most visited page on your website. You only have a *few short seconds* to grab your reader’s attention, entice them to read more and click your call-to-action. This means your copy and imagery need to spark an instant attraction or chances are your potential lead will be a thing of the past.

Here is our Ultimate Home Page Checklist with 10 EASY ways to help you build a better website, attract your target audience, design a killer user experience, and start converting more leads to grow your online business.

5 Video Marketing Mistakes #2

Consider yourself a talker? That can be a good thing to break the ice at parties but when it comes to video marketing, too much chatter can have a negative effect on your performance. Keep your videos short and sweet and remember, social channels like Instagram only allow 1min tops for you to get your point across. So, write a script, practice it, and eliminate the fluff so your audience stays engaged and you reap the benefits of a successful video marketing campaign.

Check out our suggestions in our fifth video from our series 5 Video Marketing Mistakes.

6 types of video to use in your online marketing

Tap House Media RE

The Tap House Crew photographs a TON of homes during the busy Spring & Summer selling season. We’ve seen the good, the bad, and the just plain ugly of home “staging”. We feel so passionate that professional photography + video can sell your home faster (and often for more $$$) that we put together a step by step guide for all the folks getting ready to sell.

Below is our ULTIMATE guide to prepare your home for a successful photography or video session.

Hire A Professional Stager

If it’s in the budget, it would be to your benefit to hire a professional who can take care of the furniture arrangement and decor. There will be a big difference in the final outcome of the photos when a professional stager is involved in the design of the room.

If it’s not in the budget, then there are some things that you can do on your own to make your space look good. We recommend checking out Pinterest for staging and furniture arrangement ideas. Also, Target and HomeGoods are awesome places to find small updates, like new furniture pillows and throw blankets, to accessorize your new, improved space.

 Deep Clean The House

This seems like a NO BRAINER, I know, but have you ever walked through a showing and wanted to immediately take a shower? I have. GROSS! Make a huge effort to clean the living daylights out of your home – get in corners, scrub the bathtub, clean the mirrors, etc. It makes a lasting difference to an interested buyer to see the space they are interested in purchasing at its cleanest and most sparkly. If this means hiring a professional cleaning service, so be it. Nothing will turn buyers off more and not show the full potential of your home than grime on the counters and the lingering smell of cigs and kitty litter. Don’t forget to steam clean the rugs too!!

 Get Rid Of Clutter

When it comes to showing a home and its true potential, less is always more. Removing clutter will open up a whole new world of possibilities for furniture rearranging and upgrades. Having a generic space is more appealing to a buyer and will allow them to imagine what their life could be like in the home. So, if you plan to sell your home in the near future, do yourself a solid and start throwing things out or donating items you don’t use anymore. Little by little your home space will open up and you’ll be free of messy closets and rooms. Just think, the more you purge, the less you have to take with you when you sell that amazing home of yours. It’s a win win situation!

 Remove Pets

Having a family pet make an appearance in a professional photo shoot can lend some character to a family home. I’m picturing a happy labrador retriever laying on the farmers porch next to a rocking chair on a beautiful afternoon. However, there is a time and a place for pet appearances and if you’re not a professional pet trainer as well, you better leave the fur babies out of the shot. Removing pets from the home temporarily also means getting rid of all traces of existence – fur covered dog bed, chew toys, water dishes, litter box, cat trees, leashes, etc.

 Get Your Exterior Ready

Having curb appeal matters! It’s your first chance to make a good impression. The front yard is the most important, but don’t neglect the back yard. Both need to make a statement equally.

Exterior tasks should include:

  • Weeding
  • Trim trees and shrubs
  • Remove leaves
  • Mow the lawn and edge with a trimmer
  • Wrap up garden hoses and put them away in the garage or shed
  • Pick up any items that may be laying around the yard, such as garden tools, garbage cans, toys, empty pots or pots with dead plants
  • Mulching
  • Move cars out of the driveway
  • Sweep the porch and sidewalks
  • If you have outdoor furniture, wipe it down and make sure that the cushions look clean and new

 Let There Be Light

Before The Tap House Crew arrives, do us a solid and let in the natural light. Open the blinds and curtains and turn on every light in the house. If you see a light is burned out, make sure to replace it with a high-wattage bulb to make the room brighter. If your home is dark, consider purchasing additional accent lamps from our favorite places – Target and HomeGoods.

 Bathrooms 101

This room needs some extra TLC. Don’t skimp on the deep clean here, people. Make mirrors shine and scrub the toilets and showers like your life depends on it. Also, place your best towels on the racks, remove soap dispensers, toothbrushes/toothpaste, shampoo from the shower and hanging door racks. Less is more when it comes to bathrooms!

 The Kitchen

Most people clutter their counters with everyday items – coffee pots, blenders, toasters, etc. This way, everything we need is right at our finger tips. However, when it comes to staging a kitchen, a cluttered counter will work against you. The first step here is to clear off the kitchen counters and de-clutter any large items (like your beloved crockpot). Next, remove items on the fridge doors – all of them. Clean appliances and keep your sink free of dishes. Bowls of fresh fruit or flowers are nice accents in a clean, de-cluttered kitchen.

 Bedrooms

De-cluttering is the name of the game in bedrooms as well! Make sure to remove any random items that may have snuck in over the years – exercise ball, thigh master, etc. Dress the beds with your best linens and fix any noticeable wrinkles. Pick up clothes, shoes or miscellaneous items from the floor. And last, open the curtains to let the sunlight in. Oh, and don’t forget to vacuum!

 Living Room/TV Area

Pay close attention to staging and decorating this room. This is the hub of family entertainment and an important factor in deciding whether or not to move a family to a home. We can’t stress this enough, reduce clutter to help this room look large, clean, and organized.  Clean up wires or cords behind electronics and put away children’s toys. Upgrade picture frames (if need be) and remove family portraits from the walls.  Make sure pictures/paintings are hung straight. Have a sweet fireplace? Turn that baby on during showings and the shoot.

Increase Your Website Traffic, Tap House Media

#4 On-Screen Graphics

Chances are, you want to add some super sweet graphics to your video marketing campaign. That’s great but be sure to avoid some rookie mistakes to make your video look polished and professional. If you’re a MAC person, iMovie can do the trick without extensive training and hair pulling. Also, there are plenty of apps out there to edit/add graphics right on your phone.

Check out our suggestions in our third video from our series 5 Video Marketing Mistakes.

6 types of video to use in your online marketing

Working with local and national nonprofit organizations are some of the most fun and rewarding projects for the tap house crew. More often than not, we’re able to really tap into our creativity and lead the organization into some serious brand awareness and give their marketing efforts and website presence a huge overhaul. This was the case with the United Ostomy Associations of America (UOAA).

UOAA is a 501(c)(3) nonprofit organization that supports, empowers, and advocates for people who have had or who will have ostomy or continent diversion surgery. When their administration presented Tap House Media with their website concerns and vision for their future, we knew this project would take some intense brain power and organization to consolidate information, marry their past history with their future brand goals, and present their national audience with serious and engaging information to people who have undergone ostomy or continent diversion surgery.

First and foremost, our goal was to take their website presence to the next level. Having almost 50,000 views a month, ostomy.org was already experiencing its fair share of website traffic. But without a responsive design, their former website was becoming subject to Google’s penalties and losing out on reaching more of their target audience. This was a problem!

The project began by creating a clean, modern user experience that took viewers through an educational journey about ostomy awareness. Information was divided up by topic and consolidated to present the most important topics in the ostomy community today. We added an engaging blog and events component where UOAA can advertise their upcoming Run for Resilience 5K’s, Ostomy Awareness Day, and 2019 National Conference. A robust Advocacy page was also added to highlight specific information, successes, and issues affecting people with ostomies.

UOAA’s updated website has given new life to their abundance of resources found throughout the site. Whether you’re a person with an ostomy or continent diversion or family member, friend, or caregiver, ostomy.org should and will be your go to source for support and education.

For more information about UOAA, contact them toll free at 1-800-826-0826.

Website Before Tap House Media:

UOAA website Before

Website After Tap House Media:

Uoaa After

Increase Your Website Traffic, Tap House Media

drive-traffic-to-your-blog

Thеrе аrе thousands оf blоgѕ thаt have failed simply bесаuѕе the оwnеr did nоt рut іn the еffоrt оr tіmе tо maintain іt. Yоu hаvе tо run уоur blog the ѕаmе way уоu would run уоur buѕіnеѕѕ wеbѕіtе – content needs to be up-to-date, relevant to your business, informative, and easy to read.

Oftentimes, bloggers gone wrong were just nоt рrераrеd tо tаkе on the wоrk that’s rеquіrеd tо make that blog stand out from the competition. Thеrе’s a lot mоrе bеhіnd the ѕсеnеѕ work thаn creating content аnd hoping реорlе wіll automatically follow. It’ѕ uр tо уоu tо gо аftеr уоur target audience аnd provide them wіth a good rеаѕоn tо rеаd уоur blоg dаіlу or weekly.

Below are 7 foolproof ways to drive traffic to your blog and begin generating leads:

Frеѕh Cоntеnt – Lеt’ѕ fасе іt, there’s not оnе реrѕоn that wаntѕ tо vіѕіt a bоrіng blоg thаt’s never uрdаtеd. Post nеw соntеnt tо іt often – once or twice a week. Thе bеѕt way tо gеt thіѕ done іѕ to ѕіmрlу batch write posts ѕо thаt уоu’re armed and ready. If you’re working with WordPress, you can add as many blog posts as you want and schedule them to appear at ideal times. Bottomline: Batch write + schedule posts = time saver & less stress.

SEO Marketing – You wаnt tо be sure tо аlwауѕ uѕе relevant kеуwоrdѕ іn thе content уоu wrіtе. Hаvіng a kеуwоrd dеnѕіtу оf thrее tо tеn percent hеlрѕ уоu tо gеt a hіghеr раgе rаnkіng in ѕеаrсh еngіnеѕ. Yоu want tо bе ѕurе to bаѕе your оwn keywords around thе рорulаr words for thе niche уоu are іn. If you’re using WordPress, install the plugin Yoast SEO to help optimize your website.

Social Nеtwоrkіng – Thеrе are lots оf ѕосіаl mеdіа ѕіtеѕ out there and yоu can jоіn the majority оf thеm fоr frее – Facebook, Twіttеr, & Instagram just to name a few. Yоu wаnt tо ѕіgn up fоr an ассоunt, fіll іn уоur рrоfіlе аnd ѕtаrt tо network & make connections. Facebook is undoubtedly the most effective social media marketing tool with over 1.4 billion users and over 900 million of those users visiting the site every day. So if you’re not currently on Facebook, you’ll want to sign up with a business account ASAP. Pinterest is another search engine tool that has the ability to drive thousands of viewers to your website when used correctly – I’m serious! Click here to read more about how Pinterest can help boost your business > *Pinterest is Awesome*

Guest Blogging – Guest blogging is alive and well! Network with your community and offer to write posts that relate to your business niche. This is a win/win for both you and your collaborator for content creation and generating new views to both blogs. A great place to make broader based connections is Facebook (Facebook business groups). See below…

Jоіnіng Fоrumѕ – Join business fоrumѕ аnd networking events. Facebook business groups and your local chamber of commerce are two great places to start. Yоu’re a buddіng еntrерrеnеur аnd you’ll wаnt tо mаrkеt уоurѕеlf to thе right сrоwdѕ, generate leads, and convert. The benefit to a face-to-face meet and greet (like a chamber event) is that you can market to your local community. Facebook comes in handy by giving you the ability to post links and engage with a client base outside of your location, giving you the ability to build your network of readers and potential clients.

Facebook groups we love:

> Boss Moms

> Smart Passive Income with Pat Flynn

Visit оthеr blоgѕ – Anytime ѕоmеоnе vіѕіtѕ уоur blоg, уоu’ll wаnt to return the fаvоr. Show some support for other fellow bloggers by cross promoting on social media and adding your own comments to their pages.

Uѕе RSS Fееdѕ – RSS іѕ аn аbbrеvіаtіоn fоr “Rеаllу Sіmрlе Sуndісаtіоn.” Anytime rеаdеrѕ gо tо уоur blоg they саn ѕubѕсrіbе tо уоur fееd аnd rесеіvе еmаіl uрdаtеѕ whеnеvеr you роѕt new соntеnt. Thіѕ іѕ thе ѕіmрlеѕt wау fоr them to follow your blоg аnd not hаvе tо ѕреnd аll thеіr time online еасh dау.

Increase Your Website Traffic, Tap House Media