A CTA or call-to-action іѕ a buttоn оr lіnk рlасеd оn уоur wеbѕіtе that guіdеѕ a user to complete a tаѕk – lіkе filling out a fоrm or dоwnlоаdіng аn еBооk.
In my opinion, lead generation is a term that ALL business-owners should become familiar with. With the massive growth of the internet, the world has changed from an informationless black hole to information abundance (dare I say overload) where anything can be researched on search engines like Google. It is a beautiful thing and has […]
Search Engine Optimization (SEO) can be a scary world for a blogger or business owner to enter. Especially if you’re fresh out of the gate. You know you need a content marketing system to help grow your following but how can you factor SEO into that plan if you’re a complete newbie? Understanding Google’s algorithm […]
When it comes to websites, speed definitely matters. Did you know that quick loading pages improves user experience, increases your page views (duh), and helps with your SEO? Yea, it’s that important! According to a StrangeLoop case study involving biggies like Amazon and Google, a 1 second delay in page load time can lead to a WHOPPING […]
Guest Post by: Holly Mortimer: The Socialvert Social Media Strategies For Small Business So by now, you’ve heard that Facebook has made one of the biggest algorithm changes they’ve almost EVER done. And by now, you’ve probably also heard a lot of fear mongering and are completely re-thinking your Facebook marketing strategy. It’s true, there […]
Guest Post by: Holly Mortimer: The Socialvert Social Media Strategies For Small Business Okay, so, I’m a writer and as a writer, I find, well, writing, easy. But I recognize not everyone shares my feelings on this. I meet with hundreds of clients a year and as I’m advising them on their digital growth strategy, […]
Easily Grow Your Email List With These 6 Strategies: Email marketing is at the top of every entrepreneur’s list these days. Building an engaged and loyal list is one of the most important parts of creating a successful marketing strategy. And for a lot of businesses and organizations, it’s also one of the most challenging. […]
Here are 3 EXCELLENT reasons why all businesses – big + small – should be using their blog as a marketing tool.