A CTA or call-to-action іѕ a buttоn оr lіnk рlасеd оn уоur wеbѕіtе that guіdеѕ a user to complete a tаѕk – lіkе filling out a fоrm or dоwnlоаdіng аn еBооk.
Branding, branding, branding! Regardless of the business you’re in, branding is a vital part of the success and growth of your company. But not just any branding — effective branding.
Grow your blog following and make money online with these 5 proven strategies. Increasing website traffic is on every entrepreneur’s list. Website design has evolved drastically over the last 2-3 years and staying on top of new trends in functionality can be challenging for a small-medium sized business owner with a to-do list a mile […]
Your homepage is traditionally the most visited page on your website. You only have a *few short seconds* to grab your reader’s attention, entice them to read more and click your Call-to-Action. This means your copy and imagery need to spark an instant attraction or chances are your potential lead will be a thing of […]
Guest Post by: Brandi Johnson: Hey Brandi Marketing Made Easier – Just Ask. With all the different ways that you can market your business, it can be challenging to know where to start. You’ll probably flock to social media channels where everything seems so bright and shiny and new. But there’s one channel that’s been […]
Tap House Media builds A LOT of WordPress websites. We see trends come and go, themes rise to the A+ list, and plugins become even more plentiful and powerful over time. I have my favorites — plugins that I use with every single website I build, ones that have stood the test of time and […]
In my opinion, lead generation is a term that ALL business-owners should become familiar with. With the massive growth of the internet, the world has changed from an informationless black hole to information abundance (dare I say overload) where anything can be researched on search engines like Google. It is a beautiful thing and has […]
Search Engine Optimization (SEO) can be a scary world for a blogger or business owner to enter. Especially if you’re fresh out of the gate. You know you need a content marketing system to help grow your following but how can you factor SEO into that plan if you’re a complete newbie? Understanding Google’s algorithm […]
WordPress, the world’s most popular content management system (CMS), is far more than just the simple blogging platform. WordPress has the capability to be transformed into an intricately designed website with unique bells and whistles whipped up by the most seasoned website designer. The software has a huge library of free and premium themes and […]
When it comes to websites, speed definitely matters. Did you know that quick loading pages improves user experience, increases your page views (duh), and helps with your SEO? Yea, it’s that important! According to a StrangeLoop case study involving biggies like Amazon and Google, a 1 second delay in page load time can lead to a WHOPPING […]