If you’re a small business owner operating online or in a brick and mortar location, staying on top of your local SEO strategy is going to be KEY in building your business back up these days. Local SEO (or search engine optimization) is an incredibly effective way to market your local business online. It helps businesses […]
Like many small businesses across the world, the Tap House crew is finding different ways to generate revenue and keep our business afloat during the COVID-19 pandemic. The downtime imposed has not been an easy pill to swallow. First came panic then came a complete pivot in priorities with many emotions in-between. Now that we’re […]
As a busy video production agency, we can confidently say that video marketing is no longer an “up-and-coming” content strategy like it was in 2017-2018. It’s DEFINITELY here and it’s a powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects. Not only is video marketing […]
Growing your list of email subscribers is one of the best things you can do for your business. Having a loyal following ready to read your blog posts or purchase your products or services is a sure-fire way to grow your business online. Serving your audience (or potential customers) with targetted content that speaks directly […]
As we’ve discussed, growing your email list is one of the most important steps in getting your blog or business to the next level. Even if you are on every social media channel and you share your content like crazy, you don’t own ANY of that (social) information or those people! Plus, with algorithms to […]
A lead is a person who has indicated an interest in your company’s services or products in some way, shape, or form. Lead generation is the MARKETING PROCESS of stimulating and capturing interest in your products or services for the purpose of developing a sales funnel and converting those leads into customers. Lead generation can […]
A CTA or call-to-action іѕ a buttоn оr lіnk рlасеd оn уоur wеbѕіtе that guіdеѕ a user to complete a tаѕk – lіkе filling out a fоrm or dоwnlоаdіng аn еBооk.
Branding, branding, branding! Regardless of the business you’re in, branding is a vital part of the success and growth of your company. But not just any branding — effective branding.
Grow your blog following and make money online with these 5 proven strategies. Increasing website traffic is on every entrepreneur’s list. Website design has evolved drastically over the last 2-3 years and staying on top of new trends in functionality can be challenging for a small-medium sized business owner with a to-do list a mile […]
Your homepage is traditionally the most visited page on your website. You only have a *few short seconds* to grab your reader’s attention, entice them to read more and click your Call-to-Action. This means your copy and imagery need to spark an instant attraction or chances are your potential lead will be a thing of […]