Consider yourself a talker? That can be a good thing to break the ice at parties but when it comes to video marketing, too much chatter can have a negative effect on your performance. Keep your videos short and sweet and remember, social channels like Instagram only allow 1min tops for you to get your […]
The Tap House Crew photographs a TON of homes during the busy Spring & Summer selling season. We’ve seen the good, the bad, and the just plain ugly of home “staging”. We feel so passionate that professional photography + video can sell your home faster (and often for more $$$) that we put together a […]
#4 On-Screen Graphics Chances are, you want to add some super sweet graphics to your video marketing campaign. That’s great but be sure to avoid some rookie mistakes to make your video look polished and professional. If you’re a MAC person, iMovie can do the trick without extensive training and hair pulling. Also, there are […]
Working with local and national nonprofit organizations are some of the most fun and rewarding projects for the tap house crew. More often than not, we’re able to really tap into our creativity and lead the organization into some serious brand awareness and give their marketing efforts and website presence a huge overhaul. This was […]
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#3 Bad Lighting Lighting can be tough to master. What type of lighting system to use and how to brighten your subject can pose some serious conundrums for a beginner. With a little help from us, you can up the ante on your video skills and show your audience that you’re a video lighting NINJA! […]
If you’re a Real Estate agent using iphone photos for your listings, you may want to rethink your approach. Not only do homes sell faster, and oftentimes for more money, with professional photography but your brand depends on the level of professionalism that comes along with providing quality services to your clients. Think about it, […]
#2 Bad Sound Quality Sound quality is, well, pretty darn important if you want to appear professional in your video marketing campaigns. There are a number of inexpensive ways to improve your sound quality if you think (and hear) that voices are not being picked up well or articulated enough to get your messaging across. […]
Guest Post by: Holly Mortimer: The Socialvert Social Media Strategies For Small Business So by now, you’ve heard that Facebook has made one of the biggest algorithm changes they’ve almost EVER done. And by now, you’ve probably also heard a lot of fear mongering and are completely re-thinking your Facebook marketing strategy. It’s true, there […]
Video marketing is hands down the best way to reach your audience. Not only does it help convert leads but it gives readers a visual insight into your business or product. Starting a video marketing strategy can seem daunting but the best advice we could possibly give to a startup or creative entrepreneur is to […]