Anatomy of a Sales Funnel Tap House Media

Lead generation is the marketing process of stimulating and capturing interest in a product or service for the purpose of developing a sales pipeline (or marketing funnel). It is a proven way to capture business leads and build long-lasting relationships with your customers. You’ve heard of the term “Sales Funnel” but what exactly does it entail?

Glad you asked! Let the Tap House Team break it down for you right here with a funnel from our friends over at LeadPages:

Anatomy of a Sales Funnel, Tap House Media

VISITOR:
A visitor has discovered your business or offer through one of your marketing channels, whether that’s your website, blog, or social media page, or perhaps Facebook advertising. On any of these channels, you’ll need to have a …

Tap House Media Sales Funnel example

 

CALL-TO-ACTION:
A call-to-action or CTA is an image, button, or message that calls website visitors to take some sort of action (Sign Up, Download, Get Started). When it comes to lead generation, this action should navigate to a …

Tap House Media Sales Funnel example CTA

 

LANDING PAGE:
A landing page is a web page a visitor lands on for a distinct purpose. This page should ONLY include information about the product, service, or offer in your advertisement. While a landing page can be used for various reasons, one of its most frequent uses is to capture leads through …

Tap House Media Landing page example with Lead pages

 

ONLINE FORM:
Forms are typically hosted on landing pages, although they can technically be embedded anywhere on your site. They consist of a series of fields (name, email, etc.) that collect information in exchange for an …

Tap House Media Sales Funnel Offer example

 

OFFER:
An offer is the content or something of value that’s being “offered” on the landing page. The offer must have enough value to a visitor to merit providing their personal information in exchange for access to it.

Tap House Media Sales Funnel offer

 

LeadPages is our #1 recommendation for building effective landing pages that help generate leads, grow your email list, and make sales.

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