Search Engine Optimization (SEO) can be a scary world for a blogger or business owner to enter. Especially if you’re fresh out of the gate. You know you need a content marketing system to help grow your following but how can you factor SEO into that plan if you’re a complete newbie? Understanding Google’s algorithm takes some practice but can be achieved with a bit of trial and error and on-page improvements to your posts.
If you’re just starting out, there’s really no need to get crazy with SEO quite yet. We suggest starting slow and mastering the basics before diving in head first. Read our suggestions for implementing a simple SEO plan that can make a HUGE impact on your Google rankings in as little as a few weeks.
Below are 7 easy ways to improve your SEO rankings and increase your organic traffic fast
Research In Demand Keywords: Before pouring your heart and soul out online, head over to Google Keyword Planner and do a search for niche specific keywords related to your blog. You’re going to want to use keywords that have a high monthly search (10K – 100K) but low to medium competition. This is going to be your best bet for ranking on page 1 for your blog post.
*Note that If you choose to use a high competition keyword you’ll be going up against massive amounts of information that have already been written, published, and ranked on Google. So make things easy for yourself and choose keywords appropriately.*
The best part of Google Keyword Planner is that it offers “ideas” for related keywords that you can tie in and sprinkle around your post. Not only is Google Keyword Planner a powerful keyword research tool but also a fantastic brainstorming tool. Did I happen to mention it’s FREE?
Improve Your Website Speed: I can’t stress enough how important this is! Did you know that even 1 second delay in page load time can lead to a WHOPPING 7% loss in conversions, 11% fewer page views, and a 16% decrease in customer satisfaction? Not to mention hurt your SEO rankings with our best pal, Google. Having a speedy website starts with a reliable website host. Do your research and choose a platform that has excellent customer reviews, guaranteed uptime, and fast servers. It’s also a good idea to boost website speed by using a CDN, a caching plugin, and an image optimizer.
To determine if you’re already lacking in the speed department, head to GTMetrix for detailed fix suggestions and issues affecting your website speed. Our suggestions for best WordPress hosting platforms with top-notch speed performance are WP Engine, InMotion Hosting, and SiteGround. For a more in-depth explanation of why we love these platforms, read our post Our Top Picks For WordPress Website Hosting.
10 Must-Have Plugins For Your WordPress Website or Our Ultimate Home Page Checklist To Convert Website Leads).Start Writing Captivating Headlines: Writing strong headlines will be your best tool for luring readers. Telling your audience how you’ll solve their problem or answer their questions should be front and center in your post title. Using action or power words alongside your keyword(s) will intrigue your potential customers to read more. A few words to encourage clicks are must-have, hack, complete, ultimate, formula, epic. (i.e
If you’re stuck in this department, borrow titles and descriptions from Google AdWord & Facebook Ads. Rember your readers are looking to solve a problem when searching on Google. Telling them how you’re going to do this in 10 words or less is going to be your best bet for getting clicks.
Write Guest Posts On Other reputable Blogs: Being a guest blogger can give your website so much street cred through backlinking. A backlink is one of the most valuable pieces of SEO gold because it’s essentially a “vote of confidence” from one blog (or website) to another. Receiving a popular backlink is a signal to search engines that your content is valuable and worthy of appearing on a search engine result page (SERP). If you belong to a few Facebook groups with good engagement, you could find bloggers in your niche to cross-promote with. I find that strategy to be the most user-friendly for bloggers who are just starting out as the group is usually a supportive community of people encouraging growth and success for their fellow entrepreneurs and bloggers. When you reach out for a guest post opportunity, make sure to include contextual links in your article, instead of just the author byline.
Establish A Link Building Strategy: Breathe new life into a dying blog post or establish an interlinking system by adding links to other posts (created by you) in your article. This process will establish a site architecture with a crawlable link structure thus helping Google better understand what your content is about. Interlinking also encourages people to spend more time on your blog, which improves bounce rates, allowing Google to see you as a legit resource for your keyword(s). Woah, did you get all of that? Internal linking is really a super easy way to help your SEO improve with very little effort.
Pinterest account for business and start pinning all of your blog posts. Somehow, in the midst of the social media rise, Pinterest got coupled in with platforms like Facebook and Twitter and became looked at as another social outlet. But it’s really not. The best way I can describe Pinterest is a hybrid between a visual search engine and social platform. As a visual search engine, your imagery and keywords play together to make magic happen. Millions of people are actively searching for information and solutions on Pinterest. What they receive are results in the form of Pins where you entice your potential reader to click for more information with captivating imagery and headlines. Brilliant, right?Start Using Pinterest: Last, but definitely not least, set up a
Learning this platform takes a bit of time to master but with determination, you can start seeing MASSIVE traffic to your website even if you’re posts are fresh out of your computer. Already rocking Pinterest for your blog or website? Take it to the next level with promoted pins. We suggest starting with a free course with Monica from Redefining Mom. Click here to enroll.
You don’t have to be an SEO expert to make huge strides in your organic traffic. By starting with the information given above, you can lay a solid foundation to expand on. Being armed with information is always the first step to mastering any skill. And SEO and blogging go hand in hand. So, get looking on Google Keyword Planner and set forth and concur Google. Good luck!