6 Best Video Types To Use In Your Next Social Media Marketing Strategy

As a busy video production agency, we can confidently say that video marketing is no longer an “up-and-coming” content strategy like it was in 2017-2018. It’s DEFINITELY here and it’s a powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects. Not only is video marketing the most effective way to get the attention of your audience but it has become a fantastic solution to the short attention span of buyers. Let’s face it – most people would rather watch a video than read text online.

Did you know that including a video on a landing page can increase conversion rates by 80%? Or that adding a video in an email blast leads to a 200-300% increase in click-through rate? That is simply incredible!

If you’re sold on building your video marketing strategy but aren’t quite sure where to begin, we’ve compiled 6 of the BEST Videos To Share with your audience on Facebook + Instagram with pro tips on creation and delivery.

General Promotional/About Your Brand
This type of video can stand the test of time and is perfect to display on your website (home or about page), landing page, and Instagram TV (IGTV). We suggest hiring a professional team for this one! This video should include:

• An overview of your business & services
• Why someone should buy from you (what’s in it for THEM)
• Your unique value proposition
• What is the result of purchasing from you will be
• How to get in touch with you

PRO TIP: When discussing your promo video with your team of experts, ask them to create a few 60 second short videos to share on Facebook and in your email blasts. All that footage they capture and be edited into MANY videos so the investment is totally worth it!!

Culture/Community

This type of video is great for nonprofits and/or events or fundraisers. Have a road race fundraiser coming up? E-blast out a video of last year’s event to get people hyped up for this year’s! This video should include:

• What it FEELS like to visit your business & work with your brand
• What vibe or spirit you put out to the public
• What are you and your employees are like as actual human beings (conservative, relaxed, funny, friendly)

If your customers want a piece of that feeling for themselves, your prospects will most likely pursue your business or attend your event!

PRO TIP: This type of video is great for blog posts, emails, landing pages, and social media ‑especially Instagram TV (IGTV). We recommend using a professional team to create this video BUT you can definitely do a mashup of footage from your iPhone and create something pretty fantastic in iMovie if you’re technically savvy.

About Your Product/Service

This type of video gets more specific. For example, are you a dentist who offers those plastic ‘braces’ to straighten teeth? Make a video about it to explain how it works and why it’s the best service for your potential patient. You may want several product/service videos if you have several things to offer. This video should include:

• A total breakdown of your product or service
• Why someone should purchase yours
• Your unique value proposition
• Results or success stories from people that have purchased

PRO TIP: This type of video is great for landing pages/sales funnels and social media ‑especially Instagram TV (IGTV). This can be created on an iPhone with proper lighting and sound quality. Pick up a LED light and a lavalier mic for your phone and you’re good to go!

How-To/Educational

This type of video will establish you as an expert in your field. It builds trust with your potential clients because you have provided them with valuable information. They are more likely to buy your product or service because you have already helped them out! Say you own an auto repair facility. Make a video about how to change a tire and post it on your Facebook page. You can bet those viewers will think of you first – someone they already trust – when they need their car fixed. This video should include:

• 1 problem
• A walkthrough of how to solve that problem
• Your business information
• Your value proposition

PRO TIP: This type of video is perfect for blog posts, Facebook and Instagram TV (IGTV). This can be created on an iPhone with proper lighting and sound quality. Pick up a LED light and a lavalier mic for your phone and you’re good to go!

Testimonial

This is HANDS DOWN the most popular type of video that we produce for clients, and they have the greatest impact on sales. Videos of previous or current happy customers talking about their experience are so much more effective and believable than the business owners themselves talking up their own game. BONUS – these can be very efficient to produce if planned well! This video should include:

• 1 Person & THEIR story/problem
• • The solution you provided to their problem
• The results
• Why they would recommend your services to others

PRO TIP: This type of video is great for blog posts and social media. We recommend using a professional team to batch create these videos BUT you can definitely do these yourself with good lighting and sound quality. Don’t skimp out on the technical stuff here. These videos draw LOTS of sales!