10 Ways To Build A Homepage Strategy That Converts
Building a homepage strategy for your website should be a priority. All other website pages should be strategically built around your homepage to compliment it’s aesthetic and vibe. Think of your website as your business’ virtual home. Before someone comes to your house, they call you to make sure you’re home, right? A business, a prospect or potential buyer will want to check out your website before they decide to invest in your goods or services OR if you’re a nonprofit, donate to your cause. Every business needs one, and a good one at that. And, if you’re not currently using your website as your most powerful marketing tool, you’re going to want to change that fast.
Websites are no longer static pieces of information on the internet. They’re functional first impressions that can make or break a sale or relationship with a potential follower/member/client.
Did you know when someone arrives at your site for the first time, it takes under two-tenths of a second for that visitor to form an opinion of the website, and, by association, the brand it represents? According to market research, our brains process visuals 60,000 times faster than text. Website aesthetic – not the written content on the screen – is your first chance to reach out and grab your audience. Without quality design & functionality, your visitors likely won’t take the time to read the content you’ve invested in.
So what am I getting at?
Once you’ve identified your ideal client and you’re ready to share your brand with the world, it’s now time to house that information strategically on your website with a striking homepage design to keep your prospects engaged.
Here is our Ultimate Home Page Checklist with 10 EASY ways to help you build a better homepage, attract your target audience, design a killer user experience, and start converting more leads to grow your online business.