Your homepage is traditionally the most visited page on your website. You only have a *few short seconds* to grab your reader’s attention, entice them to read more and click your Call-to-Action. This means your copy and imagery need to spark an instant attraction or chances are your potential lead will be a thing of the past.
Below are 10 Home Page Hacks to help you attract your target audience, design a killer user experience, and start converting more leads to grow your online business.
Simplify Your Navigation: If you have more than 5 or 6 tabs on your navigation structure, it’s time to think about consolidating information and simplifying that design. Less is more in this case and having ONLY your primary services or pages here will help minimize options + user distraction and return the focus to your selling points, opt-ins, and Call to Actions.
Create A Benefit-Drivin Headline: The real estate below your navigation should include a headline that instantly captures your readers attention and justifies why they searched out your website in the first place. Including a captivating image here is key in visually portraying your messaging and complementing your headlines goal. Emphasize the outcomes of working with your business. Think about the one thing your target audience wants and tell them how you can help them achieve it.
Tell Who You Are: Introduce yourself and your services. You can add a few bits about your experience here, your goals for your business, and your mission and commitment to your customers/clients success.
Who Do You Help? This is your chance to tell the world who exactly you serve. Whether it’s the small business community, fitness professionals, the medical community, etc. Here is where you want to explain who your target audience is so visitors to your website immediately know that you’re going to be a good fit for them.
What Problems Do You Solve? Think about who your dream client/customer is. Envision their biggest struggle and show them that you understand what they’re going through by talking about their problem.
The Benefit Of Working With You: Here is your chance to delve into your specific service(s) that you offer and explain the benefits of working with you. What will your clients life be life afterwards? This is your chance to be specific.
Call To Action(s): Now that you’ve explained how amazing you are, you need to give your readers a chance to sign up for your service, contact you for a consultation, download a free offer, etc. Add your CTA’s around your home page so your reader doesn’t have to search too long and hard to find it.
A Photo of You: Readers like to put a face with a name. Add a photo of you or your team here to humanize yourself and help your readers get to know you.
Success Stories: This is a great opportunity to showcase your client testimonials. Place a few happy stories below your service descriptions to show that you have street cred in your industry. These help seal the deal because your readers can see that you’re an expert and really know your stuff.
Opt-In: If you don’t have an opt-in on your home page then you’re missing out on a valuable opportunity to grow your email list. Offer something enticing like free information (.pdf), free strategy session with you, or a useful e-guide. Software like LeadPages is an excellent list building tool and offers a *14 day trial* before making a commitment.
This is really helpful info. I need to go back and make some adjustments to my homepage for sure. Thank you for sharing these tips!
Absolutely! This method works so well for all our clients. Good luck!
This is a great straight forward and clear list to help stay on task. I definitely need to work on adding an opt-in to my site.
Thanks for the tips. I will definitely work on my homepage