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5 Video Marketing Mistakes: #2 Bad Sound Quality

5 Video Marketing Mistakes #2

#2 Bad Sound Quality

Sound quality is, well, pretty darn important if you want to appear professional in your video marketing campaigns. There are a number of inexpensive ways to improve your sound quality if you think (and hear) that voices are not being picked up well or articulated enough to get your messaging across. Check out some examples in our second video from our series 5 Video Marketing Mistakes.

6 types of video to use in your online marketing

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5 Video Marketing Mistakes To Avoid

#1 Bad Composition

Video marketing is a fantastic way to engage your audience, show your companies personality, and sell your services on your blog or social channels. Seriously, if you don’t have a video marketing strategy in the works, you need to get on that. Did you know that including a video on a landing or sales page can increase conversion by 80%? Fact!

Now that your video gears are grinding, check out 5 Video Marketing Mistakes to Avoid (like the plague). First video is all about composition. Enjoy!

#2 Bad Sound Quality

Sound quality is, well, pretty darn important if you want to appear professional in your video marketing campaigns. There are a number of inexpensive ways to improve your sound quality if you think (and hear) that voices are not being picked up well or articulated enough to get your messaging across. Check out some examples in our second video from our series 5 Video Marketing Mistakes.

#3 Bad Lighting

Lighting can be tough to master. What type of lighting system to use and how to brighten your subject can pose some serious conundrums for a beginner. With a little help from us, you can up the ante on your video skills and show your audience that you’re a video lighting NINJA!

Check out our suggestions in our third video from our series 5 Video Marketing Mistakes.

6 types of video to use in your online marketing

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Best Chrome Apps for Entrepreneurs That Will ROCK Your World

Google chrome apps

If you’re a savvy business owner, chances are you’ve searched far and wide for tools to help you save time and money. Tech-based support is the best way to manage your day to day workload and productivity, make your life easier, and your business SO MUCH BETTER!

With so many choices out there, it’s hard to know where to look. Let’s begin with Chrome, our favorite browser for the most up to date, cutting edge extensions to help you get organized, stay focused, and take your business management skills to the next level.

TickTick – Todo & Task List: TickTick helps you completely organize your to-do list, focusing on the tasks you absolutely need to get done during the day. This app is 100% customizable, so you can set up recurring tasks, task classification, task reordering, task collaboration, and more. Our favorite TickTick feature is the ability to convert Gmails into tasks with one click. You can NOT ask for anything more!

Evernote Web Clipper is a favorite among Chrome lovers. This amazing extension lets you save just about anything you come across on the internet. Clip and save research articles, news stories, receipts, images, code snippets, you catch my drift here. When you need to revisit the information you clicked, simply head to your Evernote account and it’ll be there. Perfect for the business owner whose brain is completely fried most days.

DocuSign has been a lifesaver for us! With DocuSign, there’s no need to print out documents, sign them by hand, scan or photograph and upload them, then email to whomever. This extension is a productivity masters dream come true for contracts. Electronically sign documents and PDFs right from Gmail, Google Drive, or the Chrome browser. So easy!

Website Blocker If you find yourself endlessly scrolling through social media instead of crossing things off your to do list, you may need this extension more than you think. Website Blocker blocks the websites that distract you throughout the work day. Just choose your downfalls and set them up to be off limits during the time you actually need to be getting work done. You’ll be amazed at what you can get done after using this extension.

Grammarly We’re only human. We make mistakes and spell things wrong. So what, right? Wrong! Spelling errors are a big no no when you have all the tools in the world to help you spell things properly. So take control of yourself and add Grammarly to your extensions and let it check your spelling and grammar as you type. It’s a serious no-brainer!

Woorank is a popular SEO extension that takes the guesswork out of your SEO. It provides its users with extensive SEO reporting on any website. Use the tips it provides to help get your website to the top of the charts on Google.

MixMax  Ever wonder which emails your customers love and which ones go straight to the trash? Want to increase your email open rate? Who doesn’t? Master the art of email marketing with the help of Mixmax. This powerful extension helps you reach out more effectively to your customers and prospects. You can use it to track open rates, clicks, and downloads, and know who opens your emails when so you can send messages that get a better response. Everyone wins with this one.

MakeGIF Video Capture If you’ve been trying to find a simple way to make a GIF for your posts, look no further. This extension makes creating hilarious gifs easy. Capture frames from any HTML5 video and convert them into GIF animation. Drop those gifs into your next blog post, and watch your page views, social sharing, and comments blow up.

Loom Ok, so this one is NOT a Chrome extension but it needs to be shared with you all. Loom has been the biggest lifesaver for us. If you communicate on the regular with clients and find yourself writing novel sized emails to get your points across, spare yourself future carpal tunnel and install loom. With loom, you can share your screen, create a video for your client, and share in an email for better clarity and a much more personal approach to long explanations. The sky’s the limit with this perfect little app.

Increase Your Website Traffic, Tap House Media

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Tap House Video Portfolio – Institute of Skin Science

Tap House Media Video Institute of Skin Science

Sharicka Washington, owner of Institute of Skin Science, runs a tight ship inside her immaculate esthetics school in Stratham, NH.

When it came time to take her business to the next level, Sharicka decided it was high time to invest in some marketing – which is where Tap House Media entered the picture!

ISS needed some highly effective video testimonials produced to fully convey the quality of education received at the school, and the atmosphere experienced there by students and clients alike. We produced several videos from the client perspective, the student perspective and an overall general promotional video narrated by Sharicka herself. She will be able to display these videos on her website, social media, and on a special closed-loop HD display within Portsmouth Regional Hospital that she signed on with.

The goal is to get the word out about ISS and increase student enrollment. These new videos can do just that! Check them out:

Marketers who use video grow revenue 49% faster than non-video users.

What???

It’s true. Check out these other fascinating video marketing stats from wordstream.com!

Are YOU ready to take your business to the next level?

BOOST YOUR BUSINESS WITH VIDEO - GET IN TOUCH!

6 types of video to use in your online marketing
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6 Types Of Videos To Use In Your Online Marketing Strategy

video types at tap house media

So…why video? As you’ve become increasingly aware, video marketing is on the rise and here to stay. It is an effective way to get the attention of your audience, more so than still photos and text. It can connect with an audience on a more emotional level than other types of content. Video has also become a fantastic solution to the short attention span of buyers – most people would rather watch a video than read text online, which is an effective way to Increase your conversion rate by keeping visitors on your webpage longer. Including a video on a landing page can increase conversion rates by 80%!!

As opposed to blogs, emails and e-books, videos allow for more dimensions to your message. They are fun to watch and engaging and can be used across many channels.

Below are 6 video types Tap House Media recommends you use in your online marketing strategy:

How To/Educational: Be the expert. Educate your audience with a how-to video like a new recipe, a workout, first 5 steps to selling your home, a lesson about aperture and shutter speed, etc. These videos will allow you to build your credibility and establish yourself as an expert in your field.

General Promotional/About Your Brand: Educate audience about your brand and humanize your business. Go into detail about you as the business owner and your expertise, but always highlight ‘what’s in it for them.’ Why is beneficial to the customer to choose you?

Culture/Community: Form that personal connection with your audience by showing them what your business feels like. Give them the ‘warm fuzzies’ by showcasing that community fundraiser you hosted, or show them how much fun you had hosting that customer appreciation party.

About your product/service: Walk your audience through the services you can offer them, or the products that will make their lives easier and solve their problems. Highlight why your product/service is better than the competition.

Testimonial: Potential buyers can take it from those who have already used your product or service. Target specific audiences by choosing customers/clients in several demographics to give testimonials about different aspects of your business. Use these to differentiate yourself from your competition. Why did this customer choose your brand over another?

Real Estate: Give your client the gift of listing their home with a video tour – not just a virtual tour that zooms in on a still photo. Potential buyers can sit back and get a real feel for how the property flows. Real estate listings that include a video receive 403% more inquiries than ones without.

6 types of video to use in your online marketing

Forging the Combat Athlete: Devin Powell

The Tap House Crew was BLOWN AWAY by the talent, determination, and skill set that athlete, Devin Powell brought to the table this day. Coached by Andrew Moores, owner of Atlantic Karate Training Center, Powell taught us the real meaning of hard work. Beast mode ON!

 

Friends, Fun, & Community with DHA’s Supportive Services

When the Tap House Crew got word about the good work the Dover Housing Authority (DHA) was doing, we jumped at the chance to film with them! Promoting independence and connecting residents to their community is the #1 goal of the Dover Housing Authority Supportive Services Program, according to Resident Service Coordinator, Cathryn Conway-Dorr. Programs like these are crucial for our seniors and disabled individuals. Not only does isolation contribute to depression and cognitive decline, but can affect both physical and mental health.

Now, thanks to the DHA, not only are residents thriving thanks to the wonderful services provided for them, but they’re having fun, making friends, and feeling like they’re part of their community. WIN!

For more information, contact:
Dover Housing Authority
62 Whittier Street
Dover, NH 03820
(603) 742- 5804

 

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How To Stage Your Home To Sell FAST!

Hiring Tap House Media to photograph your home is one of the best things you can do to make your listing shine. But before we arrive, there are a few things that need to be done to get your home in perfect selling shape.

Below is our ULTIMATE guide to prepare your home for a successful photography or video session.

Hire A Professional Stager:
If it’s in the budget, it would be to your benefit to hire a professional who can take care of the furniture arrangement and decor. There will be a big difference in the final outcome of the photos when a professional stager is involved in the design of the room.

If it’s not in the budget, then there are some things that you can do on your own to make your space look good. We recommend checking out Pinterest for staging and furniture arrangement ideas. Also, Target and HomeGoods are awesome places to find small updates, like new furniture pillows and throw blankets, to accessorize your new, improved space.

Deep Clean The House:
This seems like a NO BRAINER, I know, but have you ever walked through a showing and wanted to immediately take a shower? I have. GROSS! Make a huge effort to clean the living daylights out of your home – get in corners, scrub the bathtub, clean the mirrors, etc. It makes a lasting difference to an interested buyer to see the space they are interested in purchasing at its cleanest and most sparkly. If this means hiring a professional cleaning service, so be it. Nothing will turn buyers off more and not show the full potential of your home than grime on the counters and the lingering smell of cigs and kitty litter. Don’t forget to steam clean the rugs too!!

Get Rid Of Clutter:
When it comes to showing a home and its true potential, less is always more. Removing clutter will open up a whole new world of possibilities for furniture rearranging and upgrades. Having a generic space is more appealing to a buyer and will allow them to imagine what their life could be like in the home. So, if you plan to sell your home in the near future, do yourself a solid and start throwing things out or donating items you don’t use anymore. Little by little your home space will open up and you’ll be free of messy closets and rooms. Just think, the more you purge, the less you have to take with you when you sell that amazing home of yours. It’s a win win situation!

Remove Pets:
dogHaving a family pet make an appearance in a professional photo shoot can lend some character to a family home. I’m picturing a happy labrador retriever laying on the farmers porch next to a rocking chair on a beautiful afternoon. However, there is a time and a place for pet appearances and if you’re not a professional pet trainer as well, you better leave the fur babies out of the shot. Removing pets from the home temporarily also means getting rid of all traces of existence – fur covered dog bed, chew toys, water dishes, litter box, cat trees, leashes, etc.

Get Your Exterior Ready:
Having curb appeal matters! It’s your first chance to make a good impression. The front yard is the most important, but don’t neglect the back yard. Both need to make a statement equally.

Exterior tasks should include:

  • Weeding
  • Trim trees and shrubs
  • Remove leaves
  • Mow the lawn and edge with a trimmer
  • Wrap up garden hoses and put them away in the garage or shed
  • Pick up any items that may be laying around the yard, such as garden tools, garbage cans, toys, empty pots or pots with dead plants
  • Mulching
  • Move cars out of the driveway
  • Sweep the porch and sidewalks
  • If you have outdoor furniture, wipe it down and make sure that the cushions look clean and new

Let There Be Light:
Before The Tap House Crew arrives, do us a solid and let in the natural light. Open the blinds and curtains and turn on every light in the house. If you see a light is burned out, make sure to replace it with a high-wattage bulb to make the room brighter. If your home is dark, consider purchasing additional accent lamps from our favorite places – Target and HomeGoods.

Bathrooms 101:
This room needs some extra TLC. Don’t skimp on the deep clean here, people. Make mirrors shine and scrub the toilets and showers like your life depends on it. Also, place your best towels on the racks, remove soap dispensers, toothbrushes/toothpaste, shampoo from the shower and hanging door racks. Less is more when it comes to bathrooms!

The Kitchen:
Most people clutter their counters with everyday items – coffee pots, blenders, toasters, etc. This way, everything we need is right at our fingertips. However, when it comes to staging a kitchen, a cluttered counter will work against you. The first step here is to clear off the kitchen counters and de-clutter any large items (like your beloved crockpot). Next, remove items on the fridge doors – all of them. Clean appliances and keep your sink free of dishes. Bowls of fresh fruit or flowers are nice accents in a clean, de-cluttered kitchen.

Bedrooms:
De-cluttering is the name of the game in bedrooms as well! Make sure to remove any random items that may have snuck in over the years – exercise ball, thigh master, etc. Dress the beds with your best linens and fix any noticeable wrinkles. Pick up clothes, shoes or miscellaneous items from the floor. And last, open the curtains to let the sunlight in. Oh, and don’t forget to vacuum!

Living Room/TV Area:
Pay close attention to staging and decorating this room. This is the hub of family entertainment and an important factor in deciding whether or not to move a family to a home. We can’t stress this enough, reduce clutter to help this room look large, clean, and organized. Clean up wires or cords behind electronics and put away children’s toys. Upgrade picture frames (if need be) and remove family portraits from the walls. Make sure pictures/paintings are hung straight. Have a sweet fireplace? Turn that baby on during showings and the shoot.

 

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Top 5 Reasons Why You NEED A Video Marketing Strategy

In today’s digital marketing age, video is no longer a luxury – it’s a NECESSITY. With SO many social media advertising outlets to choose from, it’s really a no-brainer to make video your #1 force in selling your product and getting your brand out to the world.

The Tap House Crew has compiled a list of the top 5 reasons why video marketing will help set your business apart:

6 types of video to use in your online marketing