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6 Types Of Videos To Use In Your Online Marketing Strategy

video types at tap house media

So…why video? As you’ve become increasingly aware, video marketing is on the rise, and is an effective way to get the attention of your audience, more so than still photos and text. It can connect with an audience on a more emotional level than other types of content. Video has also become a fantastic solution to the short attention span of buyers – most people would rather watch a video than read text online, which is an effective way to Increase your conversion rate by keeping visitors on your webpage longer. Including a video on a landing page can increase conversion rates by 80%!!

As opposed to blogs, emails and e-books, videos allow for more dimensions to your message. They are fun to watch and engaging and can be used across many channels.

Below are 6 video types Tap House Media recommends you use in your online marketing strategy:

How To/Educational: Be the expert. Educate your audience with a how-to video like a new recipe, a workout, first 5 steps to selling your home, a lesson about aperture and shutter speed, etc. These videos will allow you to build your credibility and establish yourself as an expert in your field.

General Promotional/About Your Brand: Educate audience about your brand and humanize your business. Go into detail about you as the business owner and your expertise, but always highlight ‘what’s in it for them.’ Why is beneficial to the customer to choose you?

Culture/Community: Form that personal connection with your audience by showing them what your business feels like. Give them the ‘warm fuzzies’ by showcasing that community fundraiser you hosted, or show them how much fun you had hosting that customer appreciation party.

About your product/service: Walk your audience through the services you can offer them, or the products that will make their lives easier and solve their problems. Highlight why your product/service is better than the competition.

Testimonial: Potential buyers can take it from those who have already used your product or service. Target specific audiences by choosing customers/clients in several demographics to give testimonials about different aspects of your business. Use these to differentiate yourself from your competition. Why did this customer choose your brand over another?

Real Estate: Give your client the gift of listing their home with a video tour – not just a virtual tour that zooms in on a still photo. Potential buyers can sit back and get a real feel for how the property flows. Real estate listings that include a video receive 403% more inquiries than ones without.

 

Forging the Combat Athlete: Devin Powell

The Tap House Crew was BLOWN AWAY by the talent, determination, and skill set that athlete, Devin Powell brought to the table this day. Coached by Andrew Moores, owner of Atlantic Karate Training Center, Powell taught us the real meaning of hard work. Beast mode ON!

 

Friends, Fun, & Community with DHA’s Supportive Services

When the Tap House Crew got word about the good work the Dover Housing Authority (DHA) was doing, we jumped at the chance to film with them! Promoting independence and connecting residents to their community is the #1 goal of the Dover Housing Authority Supportive Services Program, according to Resident Service Coordinator, Cathryn Conway-Dorr. Programs like these are crucial for our seniors and disabled individuals. Not only does isolation contribute to depression and cognitive decline, but can affect both physical and mental health.

Now, thanks to the DHA, not only are residents thriving thanks to the wonderful services provided for them, but they’re having fun, making friends, and feeling like they’re part of their community. WIN!

For more information, contact:
Dover Housing Authority
62 Whittier Street
Dover, NH 03820
(603) 742- 5804

 

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How To Stage Your Home To Sell FAST!

Hiring Tap House Media to photograph your home is one of the best things you can do to make your listing shine. But before we arrive, there are a few things that need to be done to get your home in perfect selling shape.

Below is our ULTIMATE guide to prepare your home for a successful photography or video session.

Hire A Professional Stager:
If it’s in the budget, it would be to your benefit to hire a professional who can take care of the furniture arrangement and decor. There will be a big difference in the final outcome of the photos when a professional stager is involved in the design of the room.

If it’s not in the budget, then there are some things that you can do on your own to make your space look good. We recommend checking out Pinterest for staging and furniture arrangement ideas. Also, Target and HomeGoods are awesome places to find small updates, like new furniture pillows and throw blankets, to accessorize your new, improved space.

Deep Clean The House:
This seems like a NO BRAINER, I know, but have you ever walked through a showing and wanted to immediately take a shower? I have. GROSS! Make a huge effort to clean the living daylights out of your home – get in corners, scrub the bathtub, clean the mirrors, etc. It makes a lasting difference to an interested buyer to see the space they are interested in purchasing at its cleanest and most sparkly. If this means hiring a professional cleaning service, so be it. Nothing will turn buyers off more and not show the full potential of your home than grime on the counters and the lingering smell of cigs and kitty litter. Don’t forget to steam clean the rugs too!!

Get Rid Of Clutter:
When it comes to showing a home and its true potential, less is always more. Removing clutter will open up a whole new world of possibilities for furniture rearranging and upgrades. Having a generic space is more appealing to a buyer and will allow them to imagine what their life could be like in the home. So, if you plan to sell your home in the near future, do yourself a solid and start throwing things out or donating items you don’t use anymore. Little by little your home space will open up and you’ll be free of messy closets and rooms. Just think, the more you purge, the less you have to take with you when you sell that amazing home of yours. It’s a win win situation!

Remove Pets:
dogHaving a family pet make an appearance in a professional photo shoot can lend some character to a family home. I’m picturing a happy labrador retriever laying on the farmers porch next to a rocking chair on a beautiful afternoon. However, there is a time and a place for pet appearances and if you’re not a professional pet trainer as well, you better leave the fur babies out of the shot. Removing pets from the home temporarily also means getting rid of all traces of existence – fur covered dog bed, chew toys, water dishes, litter box, cat trees, leashes, etc.

Get Your Exterior Ready:
Having curb appeal matters! It’s your first chance to make a good impression. The front yard is the most important, but don’t neglect the back yard. Both need to make a statement equally.

Exterior tasks should include:

  • Weeding
  • Trim trees and shrubs
  • Remove leaves
  • Mow the lawn and edge with a trimmer
  • Wrap up garden hoses and put them away in the garage or shed
  • Pick up any items that may be laying around the yard, such as garden tools, garbage cans, toys, empty pots or pots with dead plants
  • Mulching
  • Move cars out of the driveway
  • Sweep the porch and sidewalks
  • If you have outdoor furniture, wipe it down and make sure that the cushions look clean and new

Let There Be Light:
Before The Tap House Crew arrives, do us a solid and let in the natural light. Open the blinds and curtains and turn on every light in the house. If you see a light is burned out, make sure to replace it with a high-wattage bulb to make the room brighter. If your home is dark, consider purchasing additional accent lamps from our favorite places – Target and HomeGoods.

Bathrooms 101:
This room needs some extra TLC. Don’t skimp on the deep clean here, people. Make mirrors shine and scrub the toilets and showers like your life depends on it. Also, place your best towels on the racks, remove soap dispensers, toothbrushes/toothpaste, shampoo from the shower and hanging door racks. Less is more when it comes to bathrooms!

The Kitchen:
Most people clutter their counters with everyday items – coffee pots, blenders, toasters, etc. This way, everything we need is right at our fingertips. However, when it comes to staging a kitchen, a cluttered counter will work against you. The first step here is to clear off the kitchen counters and de-clutter any large items (like your beloved crockpot). Next, remove items on the fridge doors – all of them. Clean appliances and keep your sink free of dishes. Bowls of fresh fruit or flowers are nice accents in a clean, de-cluttered kitchen.

Bedrooms:
De-cluttering is the name of the game in bedrooms as well! Make sure to remove any random items that may have snuck in over the years – exercise ball, thigh master, etc. Dress the beds with your best linens and fix any noticeable wrinkles. Pick up clothes, shoes or miscellaneous items from the floor. And last, open the curtains to let the sunlight in. Oh, and don’t forget to vacuum!

Living Room/TV Area:
Pay close attention to staging and decorating this room. This is the hub of family entertainment and an important factor in deciding whether or not to move a family to a home. We can’t stress this enough, reduce clutter to help this room look large, clean, and organized. Clean up wires or cords behind electronics and put away children’s toys. Upgrade picture frames (if need be) and remove family portraits from the walls. Make sure pictures/paintings are hung straight. Have a sweet fireplace? Turn that baby on during showings and the shoot.

 

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Top 5 Reasons Why You NEED A Video Marketing Strategy

In today’s digital marketing age, video is no longer a luxury – it’s a NECESSITY. With SO many social media advertising outlets to choose from, it’s really a no-brainer to make video your #1 force in selling your product and getting your brand out to the world.

The Tap House Crew has compiled a list of the top 5 reasons why video marketing will help set your business apart: