,

10 MUST HAVE WordPress Plugins for Businesses

Top 10 WordPres Plugins from Tap House Media

Tap House Media builds A LOT of WordPress websites. We see trends come and go, themes rise to the A+ list, and plugins become even more helpful with powerful functionality. We have our favorites – plugins that we use with every single website we build. Ones that have stood the test of time and perform consistently without issues. Actually, most of them are in this list that we’re sharing. We wanted to spread the love (and our secret tips) for choosing the most useful and important plugins to accompany your WordPress website.

Below are our picks for 10 MUST HAVE WordPress Plugins to help your business website perform optimally, generate leads, and stay safe and secure:

LeadPages logoLeadPages: LeadPages is definitely, without a doubt, one of the top lead generation software applications on the market. It comes with a plethora of integrations, including, yep, you guessed it, WordPress. This plugin allows you to incorporate your beautifully designed landing pages into your website and also connect your opt-in offers (*think – email signups) right into your website with timed displays, location variation, and more. This is a must have for ANY business focused on generating more leads and growing their email list. Click here for a 14 Day FREE Trial of LeadPages!!

WP Rocket: Website speed is important. Have you ever visited a website that took forever to load? What did you do? You peaced out of there and found something else, am I right? Let’s not let that happen to you. With WP Rocket, your website will be super charged for speed with powerful caching, static file compression, database optimization, and more.

Ewww Image OptimizerEwwww image optimizer: Sometimes, and by sometimes I mean ALL THE TIME, we see websites that are completely bogged down by imagery that is not optimized. Not everyone has software to do this before uploading their beautiful photographs to WordPress, we get it. But it’s important to have appropriately sized imagery on your website to increase speed, performance, and conversion rates. This FREE plugin does all that for you. Just install and watch your pics shrink and your website speed up.

Yoast SEO: OMG, if you don’t have this plugin installed you’re nuts! This is by far the best, easiest tool to increase your SEO reach out there. It’s extremely easy to use and offers tutorials on pretty much every option you’ll need to build your SEO profile. With easy title tag, meta data, and keyword integration, you’d be CRAY not to install this on your website. Do it!

CSS Hero PluginCSS Hero: WordPress themes (templates) rely on CSS for their visual appearance. If you need to make customizations, you’ll need to learn a new language – CSS. Ain’t nobody got time for that! CSS Hero is a plugin that allows you to customize any WordPress theme without writing (or learning) a single line of code. If you find your theme has limitations, this plugin is a definite must have for you.

Insert Headers & Footers Plugin, Tap House MediaInsert Headers & Footers: Chances are you’re using Google Analytics and Facebook Pixel to track visitors to your website. Good! Adding the accompanying code to your website can get tricky. You’ll want to stay away from adding it into your main theme files as that can get messy and potentially break your site – we’ve seen it happen. This plugin will allow you to add your tracking script to your theme files without a potentially fatal outcome. Two thumbs up for this one!

Backup Buddy PluginBackup Buddy: You need to backup your website often, especially if you’re making updates and blogging consistently. Anything can happen in cyberland and an attack on your hosting server can result in a website disaster. This plugin will allow you to automate your backups and send to a cloud storage space like Google or Dropbox for safe keeping.

WordFence WordPress PluginWordFence: Security is a necessity with open source software like WordPress. WordFence not only comes with robust login security features but their security scan component alerts you quickly in the event of a security issue. Other amazing features include security incident recovery tools and powerful blocking mechanisms for complex and brute force attacks.  

Monster Insights, WordPressMonster Insights: This is by far the BEST Google Analytics plugin for WordPress. It allows you to connect your analytics right to your website so you can see stats fast and easy – no need to sign in to your analytics account. This will easily help you to measure your ROI and make informed decisions about advertising and optimizing your website.

WP Forms pluginWP Forms: Wp Forms is the most intuitive, lightweight, and easy to learn drag and drop contact form plugin out there. It’s our top pick for a contact form for so many reasons. It’s so simple to use, a WordPress beginner can handle it. Additional features include payment integration, order forms, file uploads, and more. There is a free version but we suggest springing for the pro version if you’re looking to expand on your capabilities. You won’t regret it!

With all the WordPress options floating around out there, we hope you found this list helpful in your next plugin decision making process. Stay tuned for more tips and advice!!

6 types of video to use in your online marketing

,

Create The Social Media Strategy Of Your Dreams

Social Media Strategy 2018

Managing your social media accounts should be easy, right? But it’s NOT! It takes time and consistency to build a social media strategy that people want to follow. So how do you keep up and keep your head in the social game? Planning, of course!

This year, the Tap House Team made a goal to BEEF UP their social media strategy and reach new levels of social awesomeness that can only be achieved through careful planning, organizing, and dedication. Sounds wicked time consuming, huh? Well, it’s not. How you ask? By sticking to our handy dandy Social Media Calendar that lays out everything we need to plugin content, hashtags, post time, links, etc.

This method has helped us so much! Like all entrepreneur’s, we have kids, dogs, things that break in our homes, flat tires, stomach bugs, and things gets crazy sometimes. Having this document keeps us accountable and thanks to Google’s G-Suite, our team can collaborate on this document and schedule weeks, and if we’re super productive, months in advance.

We don’t want this to be our little social secret, so we’re giving our FREE 2018 Social Media Calendar to ALL people that need to get their social media shiz together.

Click the link below to sign up and get your copy TODAY!!!

DOWNLOAD HERE

Anatomy of a Successful Sales Funnel

Anatomy of a Sales Funnel Tap House Media

Lead generation is the marketing process of stimulating and capturing interest in a product or service for the purpose of developing a sales pipeline (or marketing funnel). It is a proven way to capture business leads and build long-lasting relationships with your customers. You’ve heard of the term “Sales Funnel” but what exactly does it entail?

Glad you asked! Let the Tap House Team break it down for you right here with a funnel from our friends over at LeadPages:

Anatomy of a Sales Funnel, Tap House Media

VISITOR:
A visitor has discovered your business or offer through one of your marketing channels, whether that’s your website, blog, or social media page, or perhaps Facebook advertising. On any of these channels, you’ll need to have a …

Tap House Media Sales Funnel example

 

CALL-TO-ACTION:
A call-to-action or CTA is an image, button, or message that calls website visitors to take some sort of action (Sign Up, Download, Get Started). When it comes to lead generation, this action should navigate to a …

Tap House Media Sales Funnel example CTA

 

LANDING PAGE:
A landing page is a web page a visitor lands on for a distinct purpose. This page should ONLY include information about the product, service, or offer in your advertisement. While a landing page can be used for various reasons, one of its most frequent uses is to capture leads through …

Tap House Media Landing page example with Lead pages

 

ONLINE FORM:
Forms are typically hosted on landing pages, although they can technically be embedded anywhere on your site. They consist of a series of fields (name, email, etc.) that collect information in exchange for an …

Tap House Media Sales Funnel Offer example

 

OFFER:
An offer is the content or something of value that’s being “offered” on the landing page. The offer must have enough value to a visitor to merit providing their personal information in exchange for access to it.

Tap House Media Sales Funnel offer

 

LeadPages is our #1 recommendation for building effective landing pages that help generate leads, grow your email list, and make sales.

Click below for a 14 Day FREE Trial:

6 types of video to use in your online marketing

, ,

Get Ready. Black Friday *Sneak Peek*

Black Friday specials 2017

We’re kicking off the holiday season with Black Friday discounts that won’t last long! If you’ve been on the fence about investing in your marketing efforts this Winter season, now’s the time to jump on our sweet offers and let us help plan your strategy to make 2018 YOUR BEST YEAR YET!

Here’s a super secret sneak peek:

ADVERTISING. BUY 3 MONTHS GET 2 FREE:

digital advertising

Get in the loop with Digital Advertising in the Seacoast. Starting on Friday, when you purchase 3 Months of Digital Advertising on our 10+ displays in Dover & Newmarket, you’ll receive 2 months FREE. We’ve chosen the area’s busiest establishments to get your message out to over 8,000 people who see our displays EACH WEEK! A perfect complement to your holiday marketing.

 

 

PRINTING. 20% OFF YOUR NEXT ORDER.

printingIn need of new business cards, brochures, or sales sheets? What about a giant banner or decal for your walls? We got you covered! Not only do we work with amazing printers in the area but we guarantee lightning FAST turnaround times. Place your next order with us and receive 20% off – whatever the job may be!

 

WEBSITE. $200 OFF OUR PROFESSIONAL WEBSITE PACKAGE.

Website designYes, you read that right. Now is the time to get started on your new or redesigned website. With $200 OFF our *Professional Package*, you’ll not only be saving that sweet sweet dough, but you’ll be investing in your brand the success of your biz in 2018. A new website is ALWAYS a good idea! Save this one for Friday and hop on this deal before it goes buh bye!

 

SEARCH ENGINE OPTIMIZATION (SEO). $50 OFF SEO AUDIT PACKAGE.

SEO AuditWondering how your website + online presence measures up to your competition? A complete SEO audit is the way to go! We’ll provide an easy to follow report of your website, calling out what’s good and bad. Then we’ll give you a full video breakdown with suggestions to make your website a SEO super hero! Don’t worry, you won’t be left in the dust. We can also help you implement the new suggested strategies too.

 

Want to Pre-Register for These AMAZING Deals?

Fill out our form to hold your spot!

,

6 Easy Ways to Grow Your Email List by 30% or More!

Grow Your Email List with Tap House Media

Building an engaged and loyal email list is one of the most important parts of creating a successful marketing strategy. And for a lot of businesses and organizations, it’s also one of the most challenging.

An email list can be considered an extension of your right arm if you play your cards right. Yep! You can actually make money with a strong list that believe in your products or services. But, like anything else in business, it takes a bit of work and planning.

In this post, we’ll show you 6 simple ways to grow your list of online BFF’s:

Gather Emails at Your Next Event: The easiest way to gather emails from local businesses is to hold a raffle at a networking event. Have everyone throw their business cards in a pile and draw the winner(s) the next day. Add all the the participants to a separate list in your e-marketing software (Constant Contact/MailChimp) and send out an e-blast announcing the winner. Always have an opt-out option just in case they’re not into it.

Put a “Sign Up” Form on Your Website: Duh! This is a no brainer but you’ll have to be creative with your messaging and Call-To-Action (CTA). Simply asking your audience to “sign up for my newsletter” may not attract as many interested people as “Sign up to receive freebies + exclusive access to our upcoming events”. Read more about Call To Action Best Practices in this post.

Create a Killer Opt-in: Speaking of freebies, offering a free gift in exchange for an email address is common practice now and it works! It builds relationships and it so easy to do. Find a topic your audience would gobble up and write some compelling information about it for people to download.

Example: A local brewery may want to suggest “The 5 Best Homebrew Kits” for all those beer lovers willing to give brewing a try at home. The brewery will establish themselves as an expert in their field, and you’ll have happy beer enthusiasts brewing at home and following your advice for next time. It’s a win win situation.

Follow this link to guide you on your way to writing a killer opt-in:

Use Facebook Paid Advertising: Now that you have a free gift to offer and a rock solid opt-in strategy, spend a few bucks advertising it on Facebook. Your budget can be small to reach a large audience so think about your goals and create an ad. or boost a post to get maximum exposure. **Be sure to have your Facebook Pixel on your website before doing this. You’ll want to track all traffic and those who chose to opt-in and those who chose not to. More on that in another blog post…

Join an Online Group Specific to Your Business: Facebook is an excellent source for this! There are groups for entrepreneurs in all business fields. These groups will act as a sounding board for your ideas but also will help with list building by offering and sharing your services with the group. You can test out your freebie, ask questions about your target audiences, and EASILY engage with other business owners that are interested in collaborating and using your services.

Host a Co-Marketing Offer: Chances are you collaborate or partner with other local businesses, especially around the holidays. Host an event (online or in-person) to draw interest from both audiences. Cross promotion always works but don’t forget to incorporate some on the ideas we’ve listed above – raffle, freebies, social media.

6 types of video to use in your online marketing

, ,

5 Signs Your Business is Ready for a Rebrand

rebranding with tap house media

Rebranding is the natural evolution of any successful business or nonprofit organization. Some rebranding efforts can be subtle, like the addition of a new color or font on your marketing material, while others can be a huge transformation – think new logo, website, and target audience. It may not seem like big deal to notice a new font on a company’s business card but rebranding is always a declaration of your company’s commitment to evolution and upward growth.

Here are 5 signs that your business is ready and in need of a serious rebrand:

You outgrow your original mission:

As your business evolves, so does your brand. Your mission 5 years ago, when you were a rookie in the entrepreneurial world, may not reflect what your brand has become. In this case, it’s time to start thinking about changing your look to match the “feel” of your company.

You’re ashamed to give out your marketing material

We hear this a lot: “Don’t mind my website, I really need to update it.” and “Here’s my card, but it’s old….”. If you cringe a little bit when handing out your business cards or sending potential clients or customers to your website, you should most definitely start thinking about a rebrand. Yea, it’s time!

You want to connect with a new audience

A sweet new brand will allow you to redefine yourself with the goal of reaching new and untapped audiences. Staying on top of demographic shifts is good business practice. Afterall, the last thing a young millennial wants is to associate itself with the brands of their parents’ generation.

When the market is evolving quickly

Oftentimes, a rebrand is necessary to keep your business competitive in an ever-changing and growing market. Companies whose services may be top notch may get left behind because their brand is not associated with the “cutting edge”. In this case, rebranding as the market changes should definitely be part of your business plan.

You’re not attracting top notch talent

As it goes, the best talent wants to work with the best brands – duh! If you’re having trouble recruiting the caliber of employees that is necessary for the advancement of your business, it might be because your brand is associated with subpar industry standards or a negative image. A rebrand allows you to redefine your business standards and practice, not just for your customers, but for your current and future employees as well.

Increase Your Website Traffic, Tap House Media

,

6 Types Of Videos To Use In Your Online Marketing Strategy

video types at tap house media

So…why video? As you’ve become increasingly aware, video marketing is on the rise and here to stay. It is an effective way to get the attention of your audience, more so than still photos and text. It can connect with an audience on a more emotional level than other types of content. Video has also become a fantastic solution to the short attention span of buyers – most people would rather watch a video than read text online, which is an effective way to Increase your conversion rate by keeping visitors on your webpage longer. Including a video on a landing page can increase conversion rates by 80%!!

As opposed to blogs, emails and e-books, videos allow for more dimensions to your message. They are fun to watch and engaging and can be used across many channels.

Below are 6 video types Tap House Media recommends you use in your online marketing strategy:

How To/Educational: Be the expert. Educate your audience with a how-to video like a new recipe, a workout, first 5 steps to selling your home, a lesson about aperture and shutter speed, etc. These videos will allow you to build your credibility and establish yourself as an expert in your field.

General Promotional/About Your Brand: Educate audience about your brand and humanize your business. Go into detail about you as the business owner and your expertise, but always highlight ‘what’s in it for them.’ Why is beneficial to the customer to choose you?

Culture/Community: Form that personal connection with your audience by showing them what your business feels like. Give them the ‘warm fuzzies’ by showcasing that community fundraiser you hosted, or show them how much fun you had hosting that customer appreciation party.

About your product/service: Walk your audience through the services you can offer them, or the products that will make their lives easier and solve their problems. Highlight why your product/service is better than the competition.

Testimonial: Potential buyers can take it from those who have already used your product or service. Target specific audiences by choosing customers/clients in several demographics to give testimonials about different aspects of your business. Use these to differentiate yourself from your competition. Why did this customer choose your brand over another?

Real Estate: Give your client the gift of listing their home with a video tour – not just a virtual tour that zooms in on a still photo. Potential buyers can sit back and get a real feel for how the property flows. Real estate listings that include a video receive 403% more inquiries than ones without.

6 types of video to use in your online marketing

3 HUGE Benefits Of Blogging for your Business

benefits of blogging

You’re too busy. You have kids. You have deadlines. You’re exhausted. This is the reality of owning and operating a small business. We get it! To the overworked entrepreneur, blogging may be just ‘One More Thing’ thing to add to the ever growing list. But it shouldn’t be. Here are a few EXCELLENT reasons why you – the overworked, exhausted, small business owner – should be using blogging as a marketing tactic.

It drives traffic to your website.

Want more visitors to your website? Yeah, we thought so! Every time you write a blog post, it’s one more indexed page on your website, which means it’s one more opportunity for you to show up in search engines and drive traffic to your website in organic search.

Blogging also helps you get discovered via social media. Every time you write a blog post, you’re creating content that people can share on social networks — Twitter, LinkedIn, Facebook, Pinterest — which helps expose your business to a new audience that may not know you yet.

This reason should be enough to convince you. But there’s more : )

It helps convert traffic into leads.

Now that you’ve captured their attention, you can sell them your product or service.

Just like every blog post you write is another indexed page, each post is a new opportunity to generate new leads. The way this works is really simple – just add a lead-generating call-to-action to every blog post. Here’s how the process works:

Visitor comes to website.

Visitor sees call-to-action for a free offer.

Visitor clicks call-to-action and gets to a landing page, which contains a form for them to fill in with their information.

Visitor fills out form, submits information, and receives the free offer.

YAY! You now have a potential new customer/client.

It helps to establish you as an expert in your field.

If you’re consistently creating content that’s helpful for your target customer, it will help establish you as an authority in their eyes. This is a great method for Sales and Service professionals.

Think about it, if prospects find answers to their common questions via blog posts written by you, they’re much more likely to come into the sales process trusting what you have to say because you’ve helped them in the past — even before they were interested in purchasing anything from you. Boom!

*Information borrowed from our favorite source, HubSpot.

Increase Your Website Traffic, Tap House Media

 

Cаll Tо Aсtіоn Best Practices

call to action tap house media

A call-to-action (CTA) іѕ a buttоn оr lіnk рlасеd оn уоur wеbѕіtе that guіdеѕ a user to complete a tаѕk – lіkе filling out a fоrm or dоwnlоаdіng аn еBооk. Thе most popular fоrmаt thаt CTAѕ аrе рrеѕеntеd in іѕ a buttоn. CTAѕ аrе a great wау tо make sure your wеbѕіtе іѕ wоrkіng fоr уоu and guiding users towards your goal conversion. They are designed to engage your potential customer or client and sell your service or product. If you’re not using CTAs on your website, you’re missing out on using your website as a powerful marketing tool.

5 Goals Yоu can Aссоmрlіѕh uѕіng CTAѕ

Gеnеrаtе Leads: If the core рurроѕе оf your wеbѕіtе іѕ tо reel іn рrоѕресtіvе сuѕtоmеrѕ, CTAs саn guіdе uѕеrѕ tо ѕubmіt thеіr соntасt іnfо ѕо thаt уоur ѕаlеѕ team саn reach out and рrоvіdе mоrе information аbоut уоur рrоduсt оr ѕеrvісе. Plасе thеѕе CTAѕ іn hіgh-trаffіс аrеаѕ of your wеbѕіtе – lіkе уоur blog, іn thе ѕіdеbаr оr wіthіn a post’s copy.

Nurture Lеаdѕ: If a prospective сuѕtоmеr іѕn’t quite rеаdу tо bесоmе a lеаd, you саn use CTAѕ tо оffеr them ѕоmеthіng оf vаluе (lіkе соntеnt, frее trials, еtс.). This will keep them on the rаdаr. Uѕе thеѕе tуреѕ оf CTAѕ іn рlасеѕ оn уоur ѕіtе thаt lеаdѕ vіѕіt, аnd kеер thе CTAѕ specific to thе рrоduсt оr service that you’re оffеrіng.

Clоѕе Sаlеѕ: If your ѕіtе is ѕеt up to allow uѕеrѕ to соmрlеtе trаnѕасtіоnѕ as customers, you саn uѕе CTAѕ tо сlоѕе sales. Place thеѕе CTAѕ wіthіn blоg роѕtѕ and рrоduсt pages – thе рlасеѕ that thеу’ll bе dоіng research іntо whаt уоu’rе offering.

Drіvе Trаffіс tо Yоur Cоntеnt: Bу рlасіng a “Rеаd More” buttоn in the rіght рlасеѕ оn уоur site, you can get mоrе people rеаdіng your саѕе studies and blоg роѕtѕ. Thеѕе wоrk particularly wеll оn hоmераgеѕ. Sіmрlу fеаturе the fіrѕt fеw lіnеѕ of a piece of соntеnt аnd a “Rеаd Mоrе” button to encourage people tо click-through to read thе еntіrе thіng.

Enсоurаgе Uѕеrѕ tо Shаrе Yоur Cоntеnt: Sосіаl ѕhаrе buttоnѕ are еаѕу CTAs tо place on уоur site іn various рlасеѕ tо encourage uѕеrѕ to еngаgе with уоur content. Blоg posts and case ѕtudіеѕ are реrfесt ѕроtѕ fоr thеѕе CTAѕ.

How tо Crаft a Clickable CTA

Bе Clісkаblе: Fіrѕt and foremost, a CTA muѕt look lіkе a clickable lіnk. A bеѕt practice is to add shading аnd соntоurіng in оrdеr tо mаkе it lооk like a rеаl-lіfе buttоn thаt can bе рrеѕѕеd.

Bе Eуе-Cаtсhіng: Contrast іѕ key. Buttоnѕ ѕhоuld bе brіght, colorful and highly соntrаѕtеd frоm thеіr bасkgrоundѕ. Thе buttоn’ѕ copy ѕhоuld аlѕо bе hіghlу contrasted frоm the соlоr оf thе buttоn.

Be Big: Whеn it comes tо CTA buttоnѕ, bіggеr іѕ bеttеr. Smаll buttоnѕ аrе еаѕу fоr uѕеrѕ tо mіѕѕ. Bіg buttons, lіkе оnеѕ thаt take uр a blоg post’s еntіrе column, are іmроѕѕіblе tо miss.

Bе Aсtіоnаblе: Pеорlе аrе mоrе likely tо click оn a CTA button that bоаѕtѕ action-oriented language like: learn, discover, dоwnlоаd, etc. Passive language іѕn’t vеrу реrѕuаѕіvе.

Be Consistent: Dеtаіlѕ аrе іmроrtаnt whеn it соmеѕ to CTAѕ. Your CTA buttоn copy ѕhоuld mаtсh the copy оn thе раgе thе button takes a user tо. For example, If a button ѕауѕ “Download Our Hоw-tо Guide”, thе landing page ѕhоuldn’t rеfеr to the dосumеnt аѕ аn еBооk

Be Clear: A uѕеr wоn’t сlісk оn a CTA unlеѕѕ thеу hаvе ѕоmеthіng to gаіn, ѕо рrеѕеnt a сlеаr and соnсіѕе value рrороѕіtіоn. Wіll dоwnlоаdіng your еBооk mаkе ѕоmеоnе ѕmаrtеr? Faster? Bеttеr аt thеіr jоb? Dеѕсrіbе whу аnd hоw.

Bе Tіmеlу: A ѕіmрlе wау to make a CTA mоrе сlісkаblе іѕ to аdd words thаt сrеаtе urgеnсу like “Now” аnd “Tоdау” to уоur сору. It ѕоundѕ іnnосuоuѕ, but іt works.

Increase Your Website Traffic, Tap House Media

7 Ways tо Drive Trаffіс tо Your Blоg

drive-traffic-to-your-blog

Thеrе аrе thousands оf blоgѕ thаt have failed simply bесаuѕе the оwnеr did nоt рut іn the еffоrt оr tіmе tо maintain іt. Yоu hаvе tо run уоur blog the ѕаmе way уоu would run уоur buѕіnеѕѕ wеbѕіtе – content needs to be up-to-date, relevant to your business, informative, and easy to read.

Oftentimes, bloggers gone wrong were just nоt рrераrеd tо tаkе on the wоrk that’s rеquіrеd tо make that blog stand out from the competition. Thеrе’s a lot mоrе bеhіnd the ѕсеnеѕ work thаn creating content аnd hoping реорlе wіll automatically follow. It’ѕ uр tо уоu tо gо аftеr уоur target audience аnd provide them wіth a good rеаѕоn tо rеаd уоur blоg dаіlу or weekly.

Below are 7 foolproof ways to drive traffic to your blog and begin generating leads:

Frеѕh Cоntеnt – Lеt’ѕ fасе іt, there’s not оnе реrѕоn that wаntѕ tо vіѕіt a bоrіng blоg thаt’s never uрdаtеd. Post nеw соntеnt tо іt often – once or twice a week. Thе bеѕt way tо gеt thіѕ done іѕ to ѕіmрlу batch write posts ѕо thаt уоu’re armed and ready. If you’re working with WordPress, you can add as many blog posts as you want and schedule them to appear at ideal times. Bottomline: Batch write + schedule posts = time saver & less stress.

SEO Marketing – You wаnt tо be sure tо аlwауѕ uѕе relevant kеуwоrdѕ іn thе content уоu wrіtе. Hаvіng a kеуwоrd dеnѕіtу оf thrее tо tеn percent hеlрѕ уоu tо gеt a hіghеr раgе rаnkіng in ѕеаrсh еngіnеѕ. Yоu want tо bе ѕurе to bаѕе your оwn keywords around thе рорulаr words for thе niche уоu are іn. If you’re using WordPress, install the plugin Yoast SEO to help optimize your website.

Social Nеtwоrkіng – Thеrе are lots оf ѕосіаl mеdіа ѕіtеѕ out there and yоu can jоіn the majority оf thеm fоr frее – Facebook, Twіttеr, & Instagram just to name a few. Yоu wаnt tо ѕіgn up fоr an ассоunt, fіll іn уоur рrоfіlе аnd ѕtаrt tо network & make connections. Facebook is undoubtedly the most effective social media marketing tool with over 1.4 billion users and over 900 million of those users visiting the site every day. So if you’re not currently on Facebook, you’ll want to sign up with a business account ASAP. Pinterest is another search engine tool that has the ability to drive thousands of viewers to your website when used correctly – I’m serious! Click here to read more about how Pinterest can help boost your business > *Pinterest is Awesome*

Guest Blogging – Guest blogging is alive and well! Network with your community and offer to write posts that relate to your business niche. This is a win/win for both you and your collaborator for content creation and generating new views to both blogs. A great place to make broader based connections is Facebook (Facebook business groups). See below…

Jоіnіng Fоrumѕ – Join business fоrumѕ аnd networking events. Facebook business groups and your local chamber of commerce are two great places to start. Yоu’re a buddіng еntrерrеnеur аnd you’ll wаnt tо mаrkеt уоurѕеlf to thе right сrоwdѕ, generate leads, and convert. The benefit to a face-to-face meet and greet (like a chamber event) is that you can market to your local community. Facebook comes in handy by giving you the ability to post links and engage with a client base outside of your location, giving you the ability to build your network of readers and potential clients.

Facebook groups we love:

> Boss Moms

> Smart Passive Income with Pat Flynn

Visit оthеr blоgѕ – Anytime ѕоmеоnе vіѕіtѕ уоur blоg, уоu’ll wаnt to return the fаvоr. Show some support for other fellow bloggers by cross promoting on social media and adding your own comments to their pages.

Uѕе RSS Fееdѕ – RSS іѕ аn аbbrеvіаtіоn fоr “Rеаllу Sіmрlе Sуndісаtіоn.” Anytime rеаdеrѕ gо tо уоur blоg they саn ѕubѕсrіbе tо уоur fееd аnd rесеіvе еmаіl uрdаtеѕ whеnеvеr you роѕt new соntеnt. Thіѕ іѕ thе ѕіmрlеѕt wау fоr them to follow your blоg аnd not hаvе tо ѕреnd аll thеіr time online еасh dау.

Increase Your Website Traffic, Tap House Media