, ,

Real Estate Marketing: Why Professional Photography Is Crucial To Your Brand

Tap House Media RE

If you’re a Real Estate agent using iphone photos for your listings, you may want to rethink your approach. Not only do homes sell faster, and oftentimes for more money, with professional photography but your brand depends on the level of professionalism that comes along with providing quality services to your clients. Think about it, if a seller is given a choice between an agent that takes their own photos, and one that uses a professional, they are more likely to go with the agent utilizing professional photography. It’s a NO BRAINER!

Real Estate is a dog-eat-dog profession and standing out from the crowd can be difficult with such a saturated market. Investing in building a relationship with a professional can take the stress off of your day-to-day “to do” list by relieving that pressure that comes along with photography. A professional real estate photographer will take the photos, edit them to reflect the actual look and feel of the home (regardless of lighting challenges) resize them to ideal dimensions for MLS, and deliver them directly to you electronically, ready to be uploaded and marketed. They can also provide you with a virtual tour, and host it on their servers.

Oftentimes, your real estate photographer can assist in your marketing efforts. Many professionals display their latest work on their social media pages and website. Ask if they can give your listing a boost and mention your name. This will help with exposure for your brand and most importantly, your listing. They can also give you guidance and ideas for brochures, flyers, and other print & online media, helping you reach your sellers target buying audience.

Sellers also love to know you use a professional photographer. Ask your photographer to provide you with a portfolio that showcases their best work. By including this in your marketing material you leave with a seller, they are able to see the superior product that you will deliver and more often than not, you’ll earn their business.


 

Increase Your Website Traffic, Tap House Media

,

5 Video Marketing Mistakes: #2 Bad Sound Quality

5 Video Marketing Mistakes #2

#2 Bad Sound Quality

Sound quality is, well, pretty darn important if you want to appear professional in your video marketing campaigns. There are a number of inexpensive ways to improve your sound quality if you think (and hear) that voices are not being picked up well or articulated enough to get your messaging across. Check out some examples in our second video from our series 5 Video Marketing Mistakes.

6 types of video to use in your online marketing

, ,

How To Use Facebook For Your Business in 2018 – Don’t let the algorithm change scare you!

Facebook Algorithm

Guest Post by:

 Holly MortimerHolly Mortimer: The Socialvert
Social Media Strategies For Small Business

So by now, you’ve heard that Facebook has made one of the biggest algorithm changes they’ve almost EVER done. And by now, you’ve probably also heard a lot of fear mongering and are completely re-thinking your Facebook marketing strategy. It’s true, there are a ton of new changes about to be implemented and some of them are slowly rolling out, but it’s not something you need to panic about. You and your business need Facebook. It’s the single most effective and affordable ad platform out there, I truly believe that. So let’s dive into the changes and how you can roll into 2018, totally prepared and ready to blow the top off your business.

The News Feed

Facebook newsfeedThe News Feed is being overhauled. Well, actually, all of Facebook’s products are subject to this change, but they’re rolling it out over the News Feed first. Facebook has decided that there is too much branding and unwanted content in the News Feed. It’s over crowded, there’s no more room for anything and so, all of the unwanted stuff has to go. That means getting access to new clients is about to become a whole new ballgame.

The News Feed is now going to be a place of meaningful community building, not selling. There will definitely be selling still going on, it’s going to look a lot different and sometimes not so different. Vaguebooking enough for you? If you’re interested in paying for ad space, you can still gain access to this new market, but if you’re not, it’s going to become extremely difficult to organically gain ranking inside the new algorithm.

Here’s how you’re going to do it. Remember that meaningful communication thing? Yeah, it’s your only ticket into the News Feed without paying for ads. Facebook is now ranking relevance (each post is given a relevance score between 1 and 10 – this score determines your ability to reach the most users as possible) by the meaningful conversations going on in the comments section of each post. Meaningful conversations between users, not you, the brand and users, but your clients talking to your other clients. Facebook wants users to start talking to each other, and, wait for it, in long form. The longer the comment, the higher the ranking. No one word answers are going to cut it.

So, now your job as the business owner is going to be a two step process. First off, you need to decide whether spending your time trying to sort this out without advertising is worth it for your business. Really take a hard look at your efforts and your results, and you may come to the conclusion Facebook isn’t your platform anymore. (Of course, if you’ve read my work, you’ll know I’m a huge fan of Pinterest as your best alternative…just saying)

Okay, so you’ve decided this is where your people are, and you’re staying, come hell or algorithm changes. How in the world are you going to make this work. It’s going to take a shift of thinking about your posts. Here’s the other incredible kicker, video isn’t going to be favoured any longer. Watch for Facebook Watch to be the place to find video, not your News Feed. However, Facebook Live is still the most algorithm friendly post inside your News Feed. It’s time you figured out how to use it. (Completely shameless side note, I’ve got a quick little training on getting started with Facebook Live…and it’s only $25 y’all! Click here to grab it.)

Okay, so you’re developing a Facebook Live strategy that encourages conversation in your comments section between your fans, now what? Here’s my quick list of things to do and things not to do. For more information on any of these, catch me live inside my very own Facebook Group, The Socialvert Studio. You can request to join HERE.

Your Facebook Strategies

I’ve compiled a stock pile of other strategies to help you get aligned with the Book of Face’s new changes.

Whatever you do, do not implement a strategy that asks for comments. You’ll get demoted inside the algorithm no matter how great your post is. It’s called Engagement Baiting and it’s absolutely not allowed.

Choose your post topics very, very strategically. Come up with hot button topics inside your business, choose topics that encourage your audience to share their point of view, their ideas and their experiences. Of course, do this without directly asking them to. Insert giant sigh.

GIFs and Quote graphics are about to be a thing of the past. The emphasis is on your words. Of course, a great brand consistent image is a must to catch your client’s eye, but the algorithm is looking at your words and your engagement.

Post Likes no longer count for much of anything.

Hire a professional. It’s never been more important to get this right. However, make sure you vet your professional before hiring them. Make sure they are well aware of this algorithm change and have a strategy to combat it.

Get comfortable with the Ads Manager. Or, find a professional who’s both in tune with the new changes and understands the Ads Manager. It’ll pay off over and over again.

On the other hand, understand that ad spends are going to go up for a while.

Don’t think that switching all your posts to your personal page is going to trick the algorithm. The changes apply TO EVERYONE AND EVERYTHING. Personal pages are now subject to the same rules as Business Pages. As Groups. As Messenger. As Events. Doesn’t matter where you try to post, you’re going to have to get with their program.

Events and Groups are going to be great places to hang out as business owners. Why? Because inside these products (yes, they are separate products inside of the Facebook umbrella) there are a ton of meaningful conversations going on.

Get familiar with bots. Messenger is going to be your growth product, and being able to take the conversations offline with bots is going to be a huge advantage for your business.

Don’t panic, evolve. Understand everything you can about what’s happening and evolve. This could be a huge win for you if you can figure out a way to start conversations!

So, ditch the anxiety and figure out if your strategy is to stay on Facebook as a piece of your social media marketing strategy. Then, implement these changes and report back. I’d love to hear your success stories!

Are you looking for a group that offers answers to your digital marketing questions? Guidance, support and education? And you’re a woman in business? Check out Your Business Evolution, my new community for women who are running a side hustle or a full-time gig and looking for their tribe AND a ton of help improving their digital offerings. Incredible access to myself and your peers for a great price, along with webinars, group coaching and guest lectures!

About The Author:

 Holly MortimerHolly Mortimer: The Socialvert
Social Media Strategies For Small Business

With a background in sales and marketing, Holly has been advising businesses, both large and small for the past twenty-three years. She has been the Business Advisor In Residence for the Stratford Perth Centre for Business, offering start-ups and existing businesses guidance and training, specializing in the area of digital marketing. Holly has written and published six novels, and currently operates two businesses, The Socialvert and Mortimer’s Travels alongside her government post. She is an accomplished public speaker and enjoys furthering her passion for teaching teen and tween girls how to build a business and be the CEO of their own entrepreneurship dreams.

,

5 Video Marketing Mistakes To Avoid

#1 Bad Composition

Video marketing is a fantastic way to engage your audience, show your companies personality, and sell your services on your blog or social channels. Seriously, if you don’t have a video marketing strategy in the works, you need to get on that. Did you know that including a video on a landing or sales page can increase conversion by 80%? Fact!

Now that your video gears are grinding, check out 5 Video Marketing Mistakes to Avoid (like the plague). First video is all about composition. Enjoy!

#2 Bad Sound Quality

Sound quality is, well, pretty darn important if you want to appear professional in your video marketing campaigns. There are a number of inexpensive ways to improve your sound quality if you think (and hear) that voices are not being picked up well or articulated enough to get your messaging across. Check out some examples in our second video from our series 5 Video Marketing Mistakes.

#3 Bad Lighting

Lighting can be tough to master. What type of lighting system to use and how to brighten your subject can pose some serious conundrums for a beginner. With a little help from us, you can up the ante on your video skills and show your audience that you’re a video lighting NINJA!

Check out our suggestions in our third video from our series 5 Video Marketing Mistakes.

6 types of video to use in your online marketing

Top 5 Reasons Your Business Needs an Email List

Email List

Guest Post by:

Brandi Johnson - Hey BrandiBrandi Johnson: Hey Brandi
Marketing Made Easier – Just Ask.

With all the different ways that you can market your business, it can be challenging to know where to start. You’ll probably flock to social media channels where everything seems so bright and shiny and new.

But there’s one channel that’s been around since the early 90s that’s still as relevant today as it was then: email marketing.

If you haven’t started building your email list, or have been neglecting developing a real strategy for how to grow your list and capitalize on your subscribers, then here are five facts that may be the push you need:

 You’d need over 42,000 Facebook followers to generate the same number of clicks as 1000 email subscribers. And that’s just based on average 7.19% click-thru rate on emails compared to an average Facebook engagement rate of 0.17%. With highly focused and segmented email marketing, you could see even better results.

According to Business2Community, For every $1 marketers spend on email, the average ROI is $40. That’s a 4000% ROI. Does your Instagram feed do that?

Your email list, while subject to laws like CAN-SPAM and CASL, isn’t subject to the whims of the mathematicians that write algorithms at Facebook and Instagram. For small businesses who aren’t investing in paid social advertising, changes like the one Facebook announced in January 2018 can be devastating for traffic, engagement, and sales.

Email marketing can work for virtually any industry. I am on the email list for an HVAC company that reminds me every month to change my furnace filter, to cover (and uncover) my air conditioning unit, and when to change the setting on my whole house humidifier. When my neighbor mentioned her AC needed to be serviced, guess who I referred her to.

Email marketing can drive additional repeat and referral business. It’s much more common to forward an email from a company to a friend who mentioned they need a product or service than to share a post and tag that same friend.

If you’d like to learn more about how to get started with email marketing, grow your list, or measure your results, check out my Ultimate Guide to Email Marketing.

About The Author:

Brandi Johnson - Hey BrandiBrandi Johnson: Hey Brandi
Marketing Made Easier – Just Ask.

Brandi Johnson is a digital marketing coach with over 14 years of experience in content marketing, email marketing, and demand generation. She started HeyBrandi to help small businesses, solopreneurs and small marketing teams develop the skills they need to make their marketing effective and efficient.

Increase Your Website Traffic, Tap House Media

, ,

How to Write a Blog Post…for Any Business

Blog for Business

Guest Post by:

 Holly MortimerHolly Mortimer: The Socialvert
Social Media Strategies For Small Business

Okay, so, I’m a writer and as a writer, I find, well, writing, easy. But I recognize not everyone shares my feelings on this. I meet with hundreds of clients a year and as I’m advising them on their digital growth strategy, inevitably, one of my first questions is, are you able to add a blog to your website? Blogs are the quickest and best way to grow your SEO and move up the Google algorithm rankings.

My answer is always, 100%, yes! Anyone can write a blog, and I’ve compiled some steps you can take to get started!

Start with an easy one. An About Me post. This type of post will serve a few different purposes. First off, it will start you on the relationship building side of things. It’s kind of a like a first date intro. You’re essentially dating the client, or well, the client’s dating you. Doesn’t matter, what matters is, just take five hundred words and introduce yourself. You can introduce your business, but people do business with people they know, like and trust, so, open up your personal side and see where that takes you.

Secondly, an About Me post will get you writing without having to recreate the wheel.

For your next post, think about the most asked question you get and expand upon your answer. Start with writing five hundred to one thousand words and see where it goes.For example, you’re in the plumbing and heating business (I have a client who’s implemented this strategy with this biz ) and you’re specialty is outdoor fireplaces and the question most people ask you is what type of stone is best to use when building this project. You can answer back inside of a blog post, and expand upon why its best and what other options are out there, supplemented with pictures of jobs you’ve done and insert stops along the blog to sign up for a free design consult. Done and done. Second blog post complete and you’ve offered a CTA.

My favourite method of uncovering what to blog about is to use Pinterest. Start to think of Pinterest as a search engine with beautiful images, NOT a social media platform and use it to type in common keywords your clients would be using to find a service or store such as the one you have. I’ve inserted a few pics to demonstrate how to use this tool.

The first example is what happens when I go back the outdoor fireplace project and simply type that into the search engine. The results offer up the next most popular keywords used. So you can see, ideas, diy and patio are the next most used keywords. Then it shows you other Pinterest accounts and boards that have the same interest.

Pinterest search keywords

The next example shows the results board and how many next click options there are. DIY, Backyards and Covered Decks are the next most popular searches.

pinterest search results

Now you’ll be able to clearly see that yes, outdoor fireplaces are frequently searched on, and that creating a Pinterest account is a clear winning idea, but blogging about all of these subjects is also a great idea. You can create a blog post on samples of backyards with outdoor fireplaces, a blog post on how to mount a tv above the fireplace, possibly different design features. Pinterest has already done all the work for you regarding the most popular needs for your potential clients.

My final tip to finding content to write about requires a little bit of work. You’ll need to set up a Pinterest business account and grow the account a little before you can access insights into popular posts, but once you’ve gotten that done, you’re off to the races!

Anywho, once you’ve mastered the Pinterest business feed, your analytics will show you the most popular posts that you’re pinning that aren’t yours. Then you can take that area of interest and write your own blog post on the subject, knowing that it’s something that a lot of pinners are looking for. If you’d rather skip the mini-intro webinar and head right into the full course on using Pinterest in just 10 minutes a day to grow your business, (It’s only 8 modules long) click the button below.

Okay, so those are my favourite ways to come up with content to blog about. My best advice is to just start. It’s so good for your SEO, for establishing yourself as an expert and for understanding the keywords that motivate your clients to buy. I’d love to check your blogs out once you start posting! Leave a link in the comments below!

About The Author:

 Holly MortimerHolly Mortimer: The Socialvert
Social Media Strategies For Small Business

With a background in sales and marketing, Holly has been advising businesses, both large and small for the past twenty-three years. She has been the Business Advisor In Residence for the Stratford Perth Centre for Business, offering start-ups and existing businesses guidance and training, specializing in the area of digital marketing. Holly has written and published six novels, and currently operates two businesses, The Socialvert and Mortimer’s Travels alongside her government post. She is an accomplished public speaker and enjoys furthering her passion for teaching teen and tween girls how to build a business and be the CEO of their own entrepreneurship dreams.

,

WordPress Wisdom: Domain Name vs. Web Host Explained

For many WordPress beginners, knowing the difference between a domain name and website host is NOT common knowledge. That’s totes OK! We’ve been asked to explain the difference so many times that we figured the best way to get this message out to all the WP newbies in the world was with a WordPress Wisdom(WPW) tutorial.

In this week’s WPW, we’ll explain the difference between a domain name and web host, how they both function to serve your website, and how to go about choosing the best platform to purchase from.

Increase Your Website Traffic, Tap House Media

, , , ,

Best Chrome Apps for Entrepreneurs That Will ROCK Your World

Google chrome apps

If you’re a savvy business owner, chances are you’ve searched far and wide for tools to help you save time and money. Tech-based support is the best way to manage your day to day workload and productivity, make your life easier, and your business SO MUCH BETTER!

With so many choices out there, it’s hard to know where to look. Let’s begin with Chrome, our favorite browser for the most up to date, cutting edge extensions to help you get organized, stay focused, and take your business management skills to the next level.

TickTick – Todo & Task List: TickTick helps you completely organize your to-do list, focusing on the tasks you absolutely need to get done during the day. This app is 100% customizable, so you can set up recurring tasks, task classification, task reordering, task collaboration, and more. Our favorite TickTick feature is the ability to convert Gmails into tasks with one click. You can NOT ask for anything more!

Evernote Web Clipper is a favorite among Chrome lovers. This amazing extension lets you save just about anything you come across on the internet. Clip and save research articles, news stories, receipts, images, code snippets, you catch my drift here. When you need to revisit the information you clicked, simply head to your Evernote account and it’ll be there. Perfect for the business owner whose brain is completely fried most days.

DocuSign has been a lifesaver for us! With DocuSign, there’s no need to print out documents, sign them by hand, scan or photograph and upload them, then email to whomever. This extension is a productivity masters dream come true for contracts. Electronically sign documents and PDFs right from Gmail, Google Drive, or the Chrome browser. So easy!

Website Blocker If you find yourself endlessly scrolling through social media instead of crossing things off your to do list, you may need this extension more than you think. Website Blocker blocks the websites that distract you throughout the work day. Just choose your downfalls and set them up to be off limits during the time you actually need to be getting work done. You’ll be amazed at what you can get done after using this extension.

Grammarly We’re only human. We make mistakes and spell things wrong. So what, right? Wrong! Spelling errors are a big no no when you have all the tools in the world to help you spell things properly. So take control of yourself and add Grammarly to your extensions and let it check your spelling and grammar as you type. It’s a serious no-brainer!

Woorank is a popular SEO extension that takes the guesswork out of your SEO. It provides its users with extensive SEO reporting on any website. Use the tips it provides to help get your website to the top of the charts on Google.

MixMax  Ever wonder which emails your customers love and which ones go straight to the trash? Want to increase your email open rate? Who doesn’t? Master the art of email marketing with the help of Mixmax. This powerful extension helps you reach out more effectively to your customers and prospects. You can use it to track open rates, clicks, and downloads, and know who opens your emails when so you can send messages that get a better response. Everyone wins with this one.

MakeGIF Video Capture If you’ve been trying to find a simple way to make a GIF for your posts, look no further. This extension makes creating hilarious gifs easy. Capture frames from any HTML5 video and convert them into GIF animation. Drop those gifs into your next blog post, and watch your page views, social sharing, and comments blow up.

Loom Ok, so this one is NOT a Chrome extension but it needs to be shared with you all. Loom has been the biggest lifesaver for us. If you communicate on the regular with clients and find yourself writing novel sized emails to get your points across, spare yourself future carpal tunnel and install loom. With loom, you can share your screen, create a video for your client, and share in an email for better clarity and a much more personal approach to long explanations. The sky’s the limit with this perfect little app.

Increase Your Website Traffic, Tap House Media

,

The Ultimate Home Page Checklist to Convert Leads & Grow Your Online Business

Home page checklist Tap House Media

Your homepage is traditionally the most visited page on your website. You only have a *few short seconds* to grab your reader’s attention, entice them to read more and click your Call-to-Action. This means your copy and imagery need to spark an instant attraction or chances are your potential lead will be a thing of the past.

Below is our Ultimate Home Page Checklist to help you attract your target audience, design a killer user experience, and start converting more leads to grow your online business.

Simplify Your Navigation: If you have more than 5 or 6 tabs on your navigation structure, it’s time to think about consolidating information and simplifying that design. Less is more in this case and having ONLY your primary services or pages here will help minimize options + user distraction and return the focus to your selling points, opt-ins, and Call to Actions.

Create A Benefit-Drivin Headline: The real estate below your navigation should include a headline that instantly captures your readers attention and justifies why they searched out your website in the first place. Including a captivating image here is key in visually portraying your messaging and complementing your headlines goal. Emphasize the outcomes of working with your business. Think about the one thing your target audience wants and tell them how you can help them achieve it.

Who You Are: Introduce yourself and your services. You can add a few bits about your experience here, your goals for your business, and your mission and commitment to your customers/clients success.

Who Do You Help? This is your chance to tell the world who exactly you serve. Whether it’s the small business community, fitness professionals, the medical community, etc. Here is where you want to explain who your target audience is so visitors to your website immediately know that you’re going to be a good fit for them.

What Problems Do You Solve? Think about who your dream client/customer is. Envision their biggest struggle and show them that you understand what they’re going through by talking about their problem.

The Benefit Of Working With You: Here is your chance to delve into your specific service(s) that you offer and explain the benefits of working with you. What will your clients life be life afterwards? This is your chance to be specific.

Call To Action(s): Now that you’ve explained how amazing you are, you need to give your readers a chance to sign up for your service, contact you for a consultation, download a free offer, etc. Add your CTA’s around your home page so your reader doesn’t have to search too long and hard to find it.

A Photo of You: Readers like to put a face with a name. Add a photo of you or your team here to humanize yourself and help your readers get to know you.

Success Stories: This is a great opportunity to showcase your client testimonials. Place a few happy stories below your service descriptions to show that you have street cred in your industry. These help seal the deal because your readers can see that you’re an expert and really know your stuff.

Opt-In: If you don’t have an opt-in on your home page then you’re missing out on a valuable opportunity to grow your email list. Offer something enticing like free information (.pdf), free strategy session with you, or a useful e-guide. Software like LeadPages is an excellent list building tool and offers a *14 day trial* before making a commitment.

 

6 types of video to use in your online marketing

,

10 MUST HAVE WordPress Plugins for Businesses

Top 10 WordPres Plugins from Tap House Media

Tap House Media builds A LOT of WordPress websites. We see trends come and go, themes rise to the A+ list, and plugins become even more helpful with powerful functionality. We have our favorites – plugins that we use with every single website we build. Ones that have stood the test of time and perform consistently without issues. Actually, most of them are in this list that we’re sharing. We wanted to spread the love (and our secret tips) for choosing the most useful and important plugins to accompany your WordPress website.

Below are our picks for 10 MUST HAVE WordPress Plugins to help your business website perform optimally, generate leads, and stay safe and secure:

LeadPages logoLeadPages: LeadPages is definitely, without a doubt, one of the top lead generation software applications on the market. It comes with a plethora of integrations, including, yep, you guessed it, WordPress. This plugin allows you to incorporate your beautifully designed landing pages into your website and also connect your opt-in offers (*think – email signups) right into your website with timed displays, location variation, and more. This is a must have for ANY business focused on generating more leads and growing their email list. Click here for a 14 Day FREE Trial of LeadPages!!

WP Rocket: Website speed is important. Have you ever visited a website that took forever to load? What did you do? You peaced out of there and found something else, am I right? Let’s not let that happen to you. With WP Rocket, your website will be super charged for speed with powerful caching, static file compression, database optimization, and more.

Ewww Image OptimizerEwwww image optimizer: Sometimes, and by sometimes I mean ALL THE TIME, we see websites that are completely bogged down by imagery that is not optimized. Not everyone has software to do this before uploading their beautiful photographs to WordPress, we get it. But it’s important to have appropriately sized imagery on your website to increase speed, performance, and conversion rates. This FREE plugin does all that for you. Just install and watch your pics shrink and your website speed up.

Yoast SEO: OMG, if you don’t have this plugin installed you’re nuts! This is by far the best, easiest tool to increase your SEO reach out there. It’s extremely easy to use and offers tutorials on pretty much every option you’ll need to build your SEO profile. With easy title tag, meta data, and keyword integration, you’d be CRAY not to install this on your website. Do it!

CSS Hero PluginCSS Hero: WordPress themes (templates) rely on CSS for their visual appearance. If you need to make customizations, you’ll need to learn a new language – CSS. Ain’t nobody got time for that! CSS Hero is a plugin that allows you to customize any WordPress theme without writing (or learning) a single line of code. If you find your theme has limitations, this plugin is a definite must have for you.

Insert Headers & Footers Plugin, Tap House MediaInsert Headers & Footers: Chances are you’re using Google Analytics and Facebook Pixel to track visitors to your website. Good! Adding the accompanying code to your website can get tricky. You’ll want to stay away from adding it into your main theme files as that can get messy and potentially break your site – we’ve seen it happen. This plugin will allow you to add your tracking script to your theme files without a potentially fatal outcome. Two thumbs up for this one!

Backup Buddy PluginBackup Buddy: You need to backup your website often, especially if you’re making updates and blogging consistently. Anything can happen in cyberland and an attack on your hosting server can result in a website disaster. This plugin will allow you to automate your backups and send to a cloud storage space like Google or Dropbox for safe keeping.

WordFence WordPress PluginWordFence: Security is a necessity with open source software like WordPress. WordFence not only comes with robust login security features but their security scan component alerts you quickly in the event of a security issue. Other amazing features include security incident recovery tools and powerful blocking mechanisms for complex and brute force attacks.  

Monster Insights, WordPressMonster Insights: This is by far the BEST Google Analytics plugin for WordPress. It allows you to connect your analytics right to your website so you can see stats fast and easy – no need to sign in to your analytics account. This will easily help you to measure your ROI and make informed decisions about advertising and optimizing your website.

WP Forms pluginWP Forms: Wp Forms is the most intuitive, lightweight, and easy to learn drag and drop contact form plugin out there. It’s our top pick for a contact form for so many reasons. It’s so simple to use, a WordPress beginner can handle it. Additional features include payment integration, order forms, file uploads, and more. There is a free version but we suggest springing for the pro version if you’re looking to expand on your capabilities. You won’t regret it!

With all the WordPress options floating around out there, we hope you found this list helpful in your next plugin decision making process. Stay tuned for more tips and advice!!

6 types of video to use in your online marketing