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Get Ready. Black Friday *Sneak Peek*

Black Friday specials 2017

We’re kicking off the holiday season with Black Friday discounts that won’t last long! If you’ve been on the fence about investing in your marketing efforts this Winter season, now’s the time to jump on our sweet offers and let us help plan your strategy to make 2018 YOUR BEST YEAR YET!

Here’s a super secret sneak peek:

ADVERTISING. BUY 3 MONTHS GET 2 FREE:

digital advertising

Get in the loop with Digital Advertising in the Seacoast. Starting on Friday, when you purchase 3 Months of Digital Advertising on our 10+ displays in Dover & Newmarket, you’ll receive 2 months FREE. We’ve chosen the area’s busiest establishments to get your message out to over 8,000 people who see our displays EACH WEEK! A perfect complement to your holiday marketing.

 

 

PRINTING. 20% OFF YOUR NEXT ORDER.

printingIn need of new business cards, brochures, or sales sheets? What about a giant banner or decal for your walls? We got you covered! Not only do we work with amazing printers in the area but we guarantee lightning FAST turnaround times. Place your next order with us and receive 20% off – whatever the job may be!

 

WEBSITE. $200 OFF OUR PROFESSIONAL WEBSITE PACKAGE.

Website designYes, you read that right. Now is the time to get started on your new or redesigned website. With $200 OFF our *Professional Package*, you’ll not only be saving that sweet sweet dough, but you’ll be investing in your brand the success of your biz in 2018. A new website is ALWAYS a good idea! Save this one for Friday and hop on this deal before it goes buh bye!

 

SEARCH ENGINE OPTIMIZATION (SEO). $50 OFF SEO AUDIT PACKAGE.

SEO AuditWondering how your website + online presence measures up to your competition? A complete SEO audit is the way to go! We’ll provide an easy to follow report of your website, calling out what’s good and bad. Then we’ll give you a full video breakdown with suggestions to make your website a SEO super hero! Don’t worry, you won’t be left in the dust. We can also help you implement the new suggested strategies too.

 

Want to Pre-Register for These AMAZING Deals?

Fill out our form to hold your spot!

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6 Easy Ways to Grow Your Email List by 30% During the Holiday Season

Grow Your Email List with Tap House Media

Building an engaged and loyal email list is one of the most important parts of creating a successful marketing strategy. And for a lot of businesses and organizations, it’s also one of the most challenging.

An email list can be considered an extension of your right arm if you play your cards right. Yep! You can actually make money with a strong list that believe in your products or services. But, like anything else in business, it takes a bit of work and planning.

In this post, we’ll show you 6 simple ways to grow your list of online BFF’s during the holiday season:

Gather Emails at Your Next Event: The easiest way to gather emails from local businesses is to hold a raffle at a networking event. Have everyone throw their business cards in a pile and draw the winner(s) the next day. Add all the the participants to a separate list in your e-marketing software (Constant Contact/MailChimp) and send out an e-blast announcing the winner. Always have an opt-out option just in case they’re not into it.

Put a “Sign Up” Form on Your Website: Duh! This is a no brainer but you’ll have to be creative with your messaging and Call-To-Action (CTA). Simply asking your audience to “sign up for my newsletter” may not attract as many interested people as “Sign up to receive freebies + exclusive access to our upcoming events”. Read more about Call To Action Best Practices in this post.

Create a Killer Opt-in: Speaking of freebies, offering a free gift in exchange for an email address is common practice now and it works! It builds relationships and it so easy to do. Find a topic your audience would gobble up and write some compelling information about it for people to download.

Example: A local brewery may want to suggest “The 5 Best Homebrew Kits” for all those beer lovers willing to give brewing a try at home. The brewery will establish themselves as an expert in their field, and you’ll have happy beer enthusiasts brewing at home and following your advice for next time. It’s a win win situation.

Follow this link to guide you on your way to writing a killer opt-in:

Use Facebook Paid Advertising: Now that you have a free gift to offer and a rock solid opt-in strategy, spend a few bucks advertising it on Facebook. Your budget can be small to reach a large audience so think about your goals and create an ad. or boost a post to get maximum exposure. **Be sure to have your Facebook Pixel on your website before doing this. You’ll want to track all traffic and those who chose to opt-in and those who chose not to. More on that in another blog post…

Join an Online Group Specific to Your Business: Facebook is an excellent source for this! There are groups for entrepreneurs in all business fields. These groups will act as a sounding board for your ideas but also will help with list building by offering and sharing your services with the group. You can test out your freebie, ask questions about your target audiences, and EASILY engage with other business owners that are interested in collaborating and using your services.

Host a Co-Marketing Offer: Chances are you collaborate or partner with other local businesses, especially around the holidays. Host an event (online or in-person) to draw interest from both audiences. Cross promotion always works but don’t forget to incorporate some on the ideas we’ve listed above – raffle, freebies, social media.

 

Advertiser Spotlight: SearchBox – A Local Marketing Analytics Team

SearchBox Portsmouth, NH analytics team

Digital marketing is a fantastic way to drive leads to your business and create sales. The reality is, people spend twice as much time online as they used to 10 years ago. And while we say it a lot in our blog posts, the way people shop has changed drastically, meaning offline marketing isn’t as effective as it used to be. David Hadley, owner of SearchBox, a local marketing analytics team in Portsmouth, NH, lives this reality and has built his business around guiding clients toward their best digital marketing solutions.

SearchBox not only helps clients THRIVE in a digital economy, its services can easily and effectively measure online performance based on comprehensive analytics. With this information, David and his team are able to show clients:

  • Who actually comes to their website
  • What people do to engage with their business online
  • Suggested online goals that align to their business goals

SearchBox can then guide clients to their most successful avenues for online advertising. Through this process, clients can discover who their target audience is so their return on their investment is always met and continually exceeded. What’s not to love?

“Clients want to know who heard their message – how many visitors, where are they located, how they landed here, their age, gender and interests. Our Clients pick us because they have business goals they need to achieve. They are specifically looking to use the Internet to generate referrals and grow their business.” – David Hadley, owner, SearchBox

David and his team will completely take the guess work out of your marketing analytics so that you can focus on driving sales to your business. With detailed status reports that you can actually understand, SearchBox makes it easy to drive your business forward and take your success to another level.

Searchbox marketing and analytics


Advertiser Spotlight: Verium Planning & Asset Management

Finacial Planning with Verium

Managing personal finances and planning for the future can be a daunting and stressful task. It’s a job in itself that requires a clear strategy, and oftentimes sound advice from a professional. Oh, and also math skills. Ugh!

Verium Planning is a local financial planning and asset management company dedicated to empowering people and helping them understand and plan for their future. Let’s be real, knowing how to manage and where to invest that hard earned money is rewarding. Partnering with Verium lets you build a sensible and sustainable path to your goals, whether they be to save for college or retirement, purchase a new home, or eliminate debt.

“We’ll work together to create the right investment approach that matches your goals and the correct amount of risk needed to reach them.” – John Kageleiry, Owner

 

Verium Planning and Asset Management is dedicated to the following values of service:

  • Fee only Fiduciary
  • Comprehensive Planning
  • Evidence Based Investing
  • Education

If you’re ready to take control of your finances and assets, don’t go it alone. Schedule a consultation with John and tell him Tap House Media you!

Click below to sign up for their FREE guide:

You can find Verium Planning & Asset Management here:

Phone: 603-343-2903
E-mail: john@veriumplanning.com

Office Address

340 Central Ave, Unit 305D
Dover, NH
03820 United States

VERIUMPLANNING.COM

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Five Solid Strategies to Improve Your Local SEO

local SEO at tap house media

Sеаrсh Engіnе Oрtіmіѕаtіоn (SEO) іѕ оnе еѕѕеntіаl еlеmеnt оf promoting a wеbѕіtе. It is a ѕеt оf mеthоdоlоgіеѕ іmрlеmеntеd tо іmрrоvе thе visibility or presence оf wеbѕіtеѕ оn thе Sеаrсh Engіnе Rеѕult Pages (SERP’ѕ). Bаѕісаllу, it іѕ mаdе uр оf twо independent аnd valuable соmроnеntѕ. Thеу аrе:

  • Rеlеvаnt соntеnt аnd еnhаnсеd ѕubѕtаnсе should bе рrеѕеnt іn thе аrtісlе, blog post, оr the wеbѕіtе
  • A quality wеbѕіtе іnfrаѕtruсturе ѕhоuld support уоur аrtісlе, blоg роѕt, оr the wеbѕіtе

How to Improve Yоur Lосаl Search Rаnkіngѕ:

Submit уоur ѕіtе іn tо Gооglе Lосаl

Gо to https://www.google.com/business/ and add уоur business lіѕtіng in Gооglе local. Make ѕurе уоu use уоur buѕіnеѕѕ kеуwоrd wisely. For example, іn description, уоu would really wаnt to іnсludе аll thе kеуwоrdѕ while mаіntаіnіng the rеаdаbіlіtу for users. If you offer mоrе thеn оnе service/product, уоu саn аlѕо include them bу сhооѕіng саtеgоrіеѕ. In саѕе you don’t have thе саtеgоrу lіѕtеd in the drор dоwn, you саn suggest Google tо include your desired category.

Moz Local is a great tool for finding all the listings associated with your business.

Hаvе уоur buѕіnеѕѕ аddrеѕѕ lіѕtеd in аll раgеѕ in the hеаdеr оr fооtеr

It’ѕ uѕеful fоr the ѕіtе visitors, and fоr the сrаwlіng аgеntѕ оf ѕеаrсh еngіnеs, tо hаvе the аddrеѕѕ of your buѕіnеѕѕ easily ассеѕѕіblе. If уоu have your address displayed іn thе top ѕесtіоn оf your wеbѕіtе, ѕеаrсh еngіnеs wіll fіnd іt easier to lіѕt іn lосаl ѕеаrсh rеѕultѕ. You саn also wrіtе other contact dеtаіlѕ like phone numbеr аnd email.

Gеt your еxіѕtіng сlіеnts to wrіtе reviews аnd rаtе уоur buѕіnеѕѕ.

Whеn ѕо mаnу реорlе hаvе lіѕtеd their соmраnу іn thе local ѕеаrсh rеѕultѕ, slightly mоrе еffоrt is rеquіrеd to ѕtау оn tор. Rеvіеwіng аnd rаtіng mаkеѕ A LOT оf dіffеrеnсе іn thіѕ ѕіtuаtіоn. If you hаvе a good сlіеnt bаѕе аnd they’re hарру tо write a glowing rеvіеw, аѕk thеm to dо ѕо. You may be surprised at how many clients will say YES!

Sidenote – if they are rеаllу good customers оf уоurѕ, уоu can аѕk thеm to іnсludе ѕоmе оf the kеуwоrdѕ іn thеіr review.

Mаkе sure you have rеlеvаnt page titles, mеtа tаgs аnd descriptions.

It іѕ very important thаt уоur title tag has thе mаіn kеуwоrdѕ that уоur buѕіnеѕѕ is dеаlіng wіth. If I hаvе an “аіr compressor” mаnufасturіng buѕіnеѕѕ, I wоuld mаkе ѕurе thаt thіѕ kеуwоrd соmеѕ іn thе title tаg аѕ wеll as the local lіѕtіng саtеgоrу. Alѕо, thе ѕаmе kеуwоrd wіth mоrе options саn go in tо mеtа tаg (і.е. Lоng lаѕtіng соmрrеѕѕоr, economical air соmрrеѕѕоr, Energy saving соmрrеѕѕоr еtс.) аnd description.

Submіt your site to lосаl dіrесtоrіеѕ.

Dо a search on mаjоr search engines wіth rеlеvаnt kеу tеrmѕ (i.e. wеb dеѕіgn directory New Hampshire). The directories thаt соmе uр оn the first fіvе pages оf ѕеаrсh rеѕults ideally should be your target to submit information to (with keywords).

Remember kеуwоrdѕ and соntеnt аrе thе king when іt comes tо ѕеаrсh engine ranking.

 

Tap House TV Advertiser Spotlight: STIMULI SIGHT & SOUND

Tap House Media is stoked to have friend, and trusted networking genius, Chris Andrews, owner of Stimuli Sight & Sound, on board with Tap House TV. In case you didn’t know, Chris has been providing the Seacoast with the highest quality audio and video design and installation services for home, business, and classrooms for well over a decade. Not only is he a master at customizing audio and video systems for any and all client needs but will tailor those systems based on economical and technical expectations. So basically, If you happen to be a technical flunkie with a tight budget, Chris has got your back!

Whether you’re in the market for a new home theater (how awesome would that be?), lighting control system for your business, or interactive classroom tool – think Interactive whiteboards, SMART boards, ceiling mounted projector systems, or video conferencing systems to enable remote teaching – Stimuli Sight & Sound will conceptualize a system that is perfect for you and your specific need(s). Best part is, Chris will take the time to educate you on your new system ensuring you get the most out of it – there will be NO set up and leave you to figure it out crap with Chris.

Chris’ work can be seen at Pinkerton Academy, C&J Portsmouth, RiRa Portsmouth, and pretty much all over the seacoast. Did we spark some interest? Good! You can give Stimuli Sight & Sound a call at 603-767-1738 or shoot him a message on his website here: www.stimulisightandsound.com/contact/.

Tell him Tap House Media sent you – you won’t be disappointed!

 

 

Tap House TV Advertiser Spotlight: Suite Pilates

 

Dover’s ONLY pilates, barre, and total body movement studio, Suite Pilates, is not only designed to sculpt and tone your entire body but also to wake up muscles you never even knew existed – guaranteed!

Owners, Nadine MacLellan Taylor and Korrie Wedel, are passionate about fitness and sharing its benefits with their clients and their community. Whether you’re a beginner or have been working out your entire life, Suite Pilates will challenge your entire muscular system by placing specific emphasis on spinal and pelvic alignment, breathing, developing a strong core or center, and improving coordination and balance. Sounds easy, right? You wish!

Been meaning to try a barre class? You’re in luck. Barre at Suite Pilates blends strength training, Pilates and ballet-barre work in a high-energy, core-strengthening workout that isolates muscle groups, using precise, targeted reps. Their methods transform bodies, creating long, lean muscles, while increasing endurance and flexibility. No tutu required in this class!!

Conveniently, Suite Pilates offers classes 7 Days a week in a small, individualized environment designed to focus on performance for maximum improvement.

Their current Sculpt & Tone promotion is a doozy! Get 2 months of UNLIMITED large group classes plus 8 private reformer sessions for only $400 (a $150 savings).

Suite1019Pilates.com

 

 

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Tap House TV Advertiser Spotlight: Seacoast Kettlebell

It’s NO secret that Seacoast Kettlebell is our favorite gym in the Seacoast. The Tap House Crew have been members for over 6 years and in that time have seen its amazing transformation into a life-changing, healthy-eating promoting POWERHOUSE. Seriously, once you start there you can’t stop!

Today, Seacoast Kettlebell couples fitness and nutrition education to give its members the best results possible. With registered dietician, Jenny RD, on staff, Owner, Colin McGarty, is able to design a comprehensive fitness plan that works for everyone that comes into the gym. Couple that with the most knowledgeable coaches and trainers on staff, the possibilities to transform your life are endless.

On a side note, along with all the many charitable organizations Seacoast Kettlebell has teamed up with over the years, Colin and his staff won Business Of The Year in 2014 from the Greater Dover Chamber of Commerce. This well-deserved award was met with surprise and gratitude by Colin McGarty, whose business model is “Everyone is Welcome”.

“I Love what Seacoast Kettlebell has become. I strive to foster a culture where collectively we encourage and empower each other to be the best version of ourselves.” – Colin McGarty/Owner

Looking to see what the hype is all about? Grab a canned good this Saturday, December 10th at 8 or 9 am and head over to Seacoast Kettlebell for its annual Charity Can Drive Workout to support the Dover Police Department Holiday Food Basket Program. This workout is open to the public and believe me, you’ll sweat and then go home and take a giant nap!

Seacoast Kettlebell also offers a 15 Day Jumpstart to all new members. Here, you can meet with dietician, Jenny RD to set goals, jump into their team training classes, and take advantage of their small group personal training classes with no commitments. Click here to sign up!

 

 

Tap House TV Advertiser Spotlight: McKay’s Painting

mrbillWho can honestly say they look forward to painting? Umm, not us! The taping, cutting in, the cat walking in the paint. It’s a nightmare at my house. That’s why when William McKay (or Mr. Bill), owner of McKay’s Painting, signed on as a Tap House TV advertiser, we knew we had to share his skill and genuine love for his profession with our community.

Mr. Bill and his staff strive to exceed the expectations of each and every one of their customers. They do this by using the highest quality products available and through their constant attention to detail.

You will always see me onsite working the hardest and overseeing the job. I truly believe in leading by example. I will be the first at the top of the tallest ladder, the guy in the most difficult areas to paint, and the last one to leave. When I do a job, it’s very personal to me. Customer communication is a top priority. My goal is NOT to make a quick buck, but to make a lifelong customer. – William McKay, Owner

Have a painting project in mind and know what you want? Great! McKay’s Painting loves to execute on a homeowner’s vision. Not sure whether to go mild or wild? Call for a FREE consultation and Mr. Bill and his team will come up with a concept that you’ll love. Then they’ll make it happen. And to top it off, when the job is complete, you will get a custom made before and after online photo album to see the transformation. Brilliant!!!

We all know that hiring someone to work on your home can be a stressful. With Mckay’s Painting, you can rest assured that Mr. Bill and his team will provide you with outstanding service and treat your home as their own.

Call today to schedule your appointment and FREE estimate: 603-923-0193.

Tap House TV Advertiser Spotlight: The Flower Room

Rebecca Johnson loves flowers! So much so that she’s dedicated her life to learning all she can about different varieties from all over the world. Her passion led her to Dover, NH where she opened her first shop in September 2014 – The Flower Room – smack dab in the heart of city center.

With vibrant yellow walls and an ever present colorful display of seasonal blooms, The Flower Room prides itself on being fully committed to the Dover community and its growth. Rebecca is a member of many local organizations including the Dover Chamber of Commerce, The Chamber Education Committee, and Rotary Club.

“I’ve had the chance to meet and engage with people who are leaders in my community. They help to shape our city for a bright future. They also provide lots of encouragement and a non judging ear when it’s needed most. Being a small business owner can be a lonely job, but when you have the support of friends who have been there and know what you’re dealing with, the world is a bright place.” – Rebecca Johnson, Owner

Rebecca and her team create one of a kind displays for all types of events including weddings, holidays, showers, and corporate events. You can find her in The Flower Room Monday – Friday from 9am – 6pm and on Saturday from 10am – 3pm.

The Flower Room Upcoming Holiday & Charity Events:

* “Fill The Tardis” (Mid November to Christmas) We are building a tardis to have in the store during the holiday season. The idea is to encourage customers to use it as a drop off for the local food pantry (partnered with Dover Main Street) and to take the opportunity to take their picture with it. We’ll have Dr. Who merchandise in the store to purchase as well.

* We’re Open Thanksgiving Day 8:30 – 12:30! Bring the Host/Hostess a gift of flowers or local chocolates.

* Plaid Friday! We’re Open 7:30am – 6:00pm $5 in Flower Dollars to be spent in January for every $25 spent in-store on Plaid Friday. See store for details.

* We are a Plaid Friday Information Headquarters. We’ll have information available about Plaid Friday and the stores that are participating.